Extraction of High Utility Itemsets using Utility Pattern with Genetic Algorithm from OLTP System

To analyse vast amount of data, Frequent pattern mining play an important role in data mining. In practice, Frequent pattern mining cannot meet the challenges of real world problems due to items differ in various measures. Hence an emerging technique called Utility-based data mining is used in data mining processes.The utility mining not only considers the frequency but also see the utility associated with the itemsets.The main objective of utility mining is to extract the itemsets with high utilities, by considering user preferences such as profit,quantity and cost from OLTP systems. In our proposed approach, we are using UP growth with Genetic Algorithm. The idea is that UP growth algorithm would generate Potentially High Utility Itemsets and Genetic Algorithm would optimize and provide the High Utility Item set from it. On comparing with existing algorithm, the proposed approach is performing better in terms of memory utilization. DOI: 10.17762/ijritcc2321-8169.15039

HI-Tree: Mining High Influence Patterns Using External and Internal Utility Values

We propose an efficient algorithm, called HI-Tree, for mining high influence patterns for an incremental dataset. In traditional pattern mining, one would find the complete set of patterns and then apply a post-pruning step to it. The size of the complete mining results is typically prohibitively large, despite the fact that only a small percentage of high utility patterns are interesting. Thus it is inefficient to wait for the mining algorithm to complete and then apply feature selection to post-process the large number of resulting patterns. Instead of generating the complete set of frequent patterns we are able to directly mine patterns with high utility values in an incremental manner. In this paper we propose a novel utility measure called an influence factor using the concepts of external utility and internal utility of an item. The influence factor for an item takes into consideration its connectivity with its neighborhood as well as its importance within a transaction. The measure is especially useful in problem domains utilizing network or interaction characteristics amongst items such as in a social network or web click-stream data. We compared our technique against state of the art incremental mining techniques and show that our technique has better rule generation and runtime performance

Survey On Moving Towards Frequent Pattern Growth for Infrequent Weighted Itemset Mining

In data mining and knowledge discovery technique domain, frequent pattern mining plays an important role but it does not consider different weight value of the items. Association Rule Mining is to find the correlation between data. The frequent itemsets are patterns or items like itemsets, substructures, or subsequences that come out in a data set frequently or continuously. In this paper we are presenting survey of various frequent pattern mining and weighted itemset mining. Different articles related to frequent and weighted infrequent itemset mining were proposed. This paper focus on survey of various Existing Algorithms related to frequent and infrequent itemset mining which creates a path for future researches in the field of Association Rule Mining

Improving E-Commerce Recommendations using High Utility Sequential Patterns of Historical Purchase and Click Stream Data

Recommendation systems not only aim to recommend products that suit the taste of consumers but also generate higher revenue and increase customer loyalty for e-commerce companies (such as Amazon, Netflix). Recommendation systems can be improved if user purchase behaviour are used to improve the user-item matrix input to Collaborative Filtering (CF). This matrix is mostly sparse as in real-life, a customer would have bought only very few products from the hundreds of thousands of products in the e-commerce shelf. Thus, existing systems like Kim11Rec, HPCRec18 and HSPRec19 systems use the customer behavior information to improve the accuracy of recommendations. Kim11Rec system used behavior and navigations patterns which were not used earlier. HPCRec18 system used purchase frequency and consequential bond between click and purchased data to improve the user-item frequency matrix. The HSPRec19 system converts historic click and purchase data to sequential data and enhances the user-item frequency matrix with the sequential pattern rules mined from the sequential data for input to the CF. HSPRec19 system generates recommendations based on frequent sequential purchase patterns and does not capture whether the recommended items are also of high utility to the seller (e.g., are more profitable?).The thesis proposes a system called High Utility Sequential Pattern Recommendation System (HUSRec System), which is an extension to the HSPRec19 system that replaces frequent sequential patterns with use of high utility sequential patterns. The proposed HUSRec generates a high utility sequential database from ACM RecSys Challenge dataset using the HUSDBG (High Utility Sequential Database Generator) and HUSPM (High Utility Sequential Pattern Miner) mines the high utility sequential pattern rules which can yield high sales profits for the seller based on quantity and price of items on daily basis, as they have at least the minimum sequence utility. This improves the accuracy of the recommendations. The proposed HUSRec mines clicks sequential data using PrefixSpan algorithm to give frequent sequential rules to suggest items where no purchase has happened, decreasing the sparsity of user-item matrix, improving the user-item matrix for input to the collaborative filtering. Experimental results with mean absolute error, precision and graphs show that the proposed HUSRec system provides more accurate recommendations and higher revenue than the tested existing systems. Keywords: Data mining, Sequential pattern mining, Collaborative filtering, High utility pattern mining, E-commerce recommendation systems