94,412 research outputs found
Inférences réflexives dans la publicité
Advertisements are so
ubiquitous nowadays that capturing the
addressee’s attention and maintaining it
long enough for them to be fully
processed have become fundamental
objectives for advertisers. Employing
specific strategies in the design of the
advertisement contributes efficiently to
achieving these goals, getting the
audience not only to attend the
stimulus but also to process it in certain
ways favourable for the advertiser. We
argue that Relevance theory, an
approach to communication built on a
massively modular view of cognition,
offers the right tools to explain the
nature of the interpretative processes
in verbal comprehension. Knowledge of
the relevance-based reflexive
inferential procedures involved in
utterance interpretation allows
advertisers to foresee the addressee’s
processing behaviour, giving them the
possibility to control it in a such a way
that the intended interpretative effects
are achieved in the desired way
Correcting political and consumer misperceptions
While fact-checking has grown dramatically in the last decade, little is known about the relative effectiveness of different formats in correcting false beliefs or overcoming partisan resistance to new information. This article addresses that gap by using theories from communication and psychology to compare two prevailing approaches: An online experiment examined how the use of visual “truth scales” interacts with partisanship to shape the effectiveness of corrections. We find that truth scales make fact-checks more effective in some conditions. Contrary to theoretical predictions and the fears of some journalists, their use does not increase partisan backlash against the correction or the organization that produced it
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The Future of Personalisation at News Websites: Lessons from a Longitudinal Study
This paper tracks the recent history of personalization at national news websites in the United Kingdom and United States, allowing an analysis to be made of the reasons for and implications of the adoption of this form of adaptive interactivity. Using three content surveys conducted over three and a half years, the study records—at an unprecedented level of detail—the range of personalization features offered by contemporary news websites, and demonstrates how news organizations increasingly rely on software algorithms to predict readers’ content preferences. The results also detail how news organizations’ deployment of personalization on mobile devices, and in conjunction with social networking platforms, is still at an early stage. In addressing the under-researched but important—and increasingly prevalent—phenomenon of personalization, this paper contributes to debates on journalism’s future funding, transparency, and societal benefits
News in an era of content confusion: effects of news use motivations and context on native advertising and digital news perceptions
This study examined the effects of differing native advertising framing contexts (hard versus soft news) and individuals’ news use motivations on ability to perceive commercialized content, evaluations of native advertising, and ensuing digital news perceptions. Based upon the framework of the persuasion knowledge model, an online experiment was conducted among a sample of U.S. adults (N = 684). When revealed as advertising, people were more likely to perceive the hard news rather than the soft news framing as commercial in nature. Furthermore, hard news approaches to native advertising were perceived unfavorably by audiences and tarnished the subsequent reporting of actual journalists.Accepted manuscrip
The Relevance-Based Model of Context in Processing Puns
While the essential role context plays in the understanding of expressions and utterances
has never been questioned, the way it is perceived has evolved from a static factor
established prior to the process of utterance interpretation, indeed a prerequisite for
processing information, to a dynamic entity which emerges in this process. The latter
view is espoused by relevance theorists, who define context as “the set of premises used
in interpreting an utterance” (Sperber and Wilson 1986/95: 15) and treat it as a mental
construct undergoing diverse modifications as the comprehender of an utterance
processes and interprets incoming verbal information and other communicative signals
supplied by the communicator.
The aim of this paper is to consider the usefulness of this model of context for
analyzing the derivation of meaning in puns, i.e. utterances in which, instead of its usual
function of allowing the comprehender to resolve ambiguities ubiquitous in language
and communication, the context plays a different role of leading him to entertain, and
often to accept two diverse readings[…
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