A Technological Platform and a Process to Implement the Informative Marketing Strategy

The context There is large evidence in the literature that digitalisation improves the market performance of enterprises and, as a consequence, it helps the growth of their businesses. Through digital platforms companies connect with people, improve awareness of their brands, influence consumer's attitudes, collect feedback from them, improve products and services on sale and, at last, increase their incomes. Clark et al. [2] conclude that providing basic information should be the dominant role of advertising. This typology of advertising is called Informational in [3]. The informational message strategy presents factual product/services information in clear and concrete terms. In order for an informational advertisement to become informative the message must be perceived as such by the consumers. Materials & Methods In this paper we adopt the IT-platform conceptual model given by Sun et al. (2015) [6] and the linked definition they propose. Results We instantiate the platform conceptual model proposed by by Sun et al.[6]. The website technology is the "heart" of our digital platform. There is large evidence in the literature that websites are largely used across companies all over the world [12, 13]. The cost necessary for setting up the platform is low, therefore such a technological solution is within the reach of most enterprises. Moreover, the paper describes the steps of the Informative Marketing process based on the adoption of the proposed Technological Platform. We use the adjective informative instead of informational because the advertisings about the product/service are sent to a community of ad hoc recruited stakeholders, therefore we can assume as relevant the information they receive. Conclusion The emphasis of the paper is oriented towards companies whose primary goal is selling, but it is worth notice that the proposed technological platform can be very useful, for example, to national institutes of health to promote campaigns on healthy (and sustainable) food consumption [17]. References Yogesh K. Dwivedi et al.: Setting the future of digital and social media marketing research: Perspectives and research propositions International Journal of Information Management 2020 (in press) Clark, C.K., Doraszelski, U., and Draganska, M.: The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data. Quantitative Marketing and Economics 2009 7, 207–236 DOI 10.1007/s11129-009-9066-z Puto, C.P. and Wells, W.D.: "Informational and Transformational Advertising: the Differential Effects of Time", in Advances in Consumer Research Volume 11, eds. Thomas C. Kinnear, Provo, UT, 1984 638–643. 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Resolving the productivity paradox of digitalised production

[EN] Although Industry 4.0 and other initiatives predict widespread adoption of digitalised technology on the factory floor, few companies use new digitalised production technology holistically in their ecosystems; in practical implementation, companies often decide against digitalisation for financial reasons. This is due to a paradox (akin to the so called “productivity paradox”) caused by the complexity of value creation and value delivery within digitalised production. This article analyses and synthesises cross-disciplinary research using a grounded theory model, thus offering valuable insights for businesses considering investing in digitalised production. A qualitative model and an associated toolbox (complete with tools for practical application by business leaders and decision-makers) are presented to address organisational uncertainty and leadership disconnect that often contribute to the paradoxical gap between digital strategy and operational implementation.Dold, L.; Speck, C. (2021). Resolving the productivity paradox of digitalised production. International Journal of Production Management and Engineering. 9(2):65-80. https://doi.org/10.4995/ijpme.2021.15058OJS658092Al-Debei, Mutaz M.; Avison, David (2010): Developing a unified framework of the business model concept. In Euro-pean Journal of Information Systems 19 (3), pp. 359-376. https://doi.org/10.1057/ejis.2010.21Andulkar, Mayur; Le, Duc Tho; Berger, Ulrich (2018): A multi-case study on Industry 4.0 for SME's in Brandenburg, Germany. Proceedings of the 51st Hawaii International Conference on System Sciences. Hawaii, 2018. https://doi.org/10.24251/HICSS.2018.574Arnold, Christian; Kiel, Daniel; Voight, Kai-Ingo (2017): Innovative Business Models for the Industrial Internet of Things. In Berg Huettenmaenn Monatsh 162 (9), pp. 371-381. https://doi.org/10.1007/s00501-017-0667-7Arnold, Christian; Voight, Kai-Ingo (2017): Ecosystem Effects of the Industrial Internet of Things on Manufacturing Companies. In Acta INFOLOGICA 1 (2), pp. 99-108.Berghaus, Sabine (2018): The Fuzzy Front End of Digital Transformation. Activities and Approaches for Initiating Organizational Change Strategies. Universität St. Gallen. Available online at https://www1.unisg.ch/www/edis.nsf/SysLkpByIdentifier/4704/$FILE/dis4704.pdf.Berghaus, Sabine; Back, Andrea; Kaltenrieder, Bramwell. (2017): Digital Maturity & Transformation Report 2017. Zürich: Crosswalk AG,. In Veröffentlichung zur Studie der Universität St. Gallen in Kooperation mit Crosswalk. St. Gallen, March 2017.Bouwman, Harry; Nikou, Shahrokh; Molina-Castillo, Francisco J.; Reuver, Mark de (2018): The impact of digitaliza-tion on business models. In Digital Policy, Regulation and Governance 20 (2), pp. 105-124. https://doi.org/10.1108/DPRG-07-2017-0039Buchholz, Birgit; Ferdinand, Jan-Peter; Gieschen, Jan-Hinrich; Seidel, Uwe (2017): Digitalisierung industrieller Wertschöpfung. Eine Studie im Rahmen der Begleitforschung zum Technologieprogramm AUTONOMIK für In-dustrie 4.0 des Bundesministeriums für Wirtschaft und Energie. Berlin: iit-Institut für Innovation und Technik der VDI/VDE Innovation + Technik GmbH.Burggräf, Peter; Dannapfel, Matthias; Voet, Hanno; Bök, Patrick-Benjamin; Uelpenich, Jérôme; Hoppe, Julian (2017): Digital Transformation of Lean Production. Systematic Approach for the Determination of Digitally Pervasive Val-ue Chains. In World Academy of Science, Engineering and Technology, International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering 11 (10), 2462-2471.Burmeister, Christian; Luettgens, Dirk; Piller, Frank T. (2016): Business Model Innovation for Industrie 4.0. Why the 'Industrial Internet' Mandates a New Perspective. In Die Unternehmensführung ; RWTH-TIM Working Paper 70 (2), pp. 124-152. https://doi.org/10.2139/ssrn.2571033Cañas, Héctor; Mula, Josefa; Díaz-Madroñero, Manuel; Campuzano-Bolarín, Francisco (2021): Implementing Industry 4.0 principles. In Computers & Industrial Engineering 158 (1), p. 107379. https://doi.org/10.1016/j.cie.2021.107379Charmaz, Kathy (2014): Constructing grounded theory. 2nd edition. Los Angeles, London, New Delhi, Singapore, Washington DC: SAGE.Chesbrough, Henry (2010): Business model innovation: opportunities and barriers. Opportunities and Barriers. 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Interoperability, Trust Based Information Sharing Protocol and Security: Digital Government Key Issues

Improved interoperability between public and private organizations is of key significance to make digital government newest triumphant. Digital Government interoperability, information sharing protocol and security are measured the key issue for achieving a refined stage of digital government. Flawless interoperability is essential to share the information between diverse and merely dispersed organisations in several network environments by using computer based tools. Digital government must ensure security for its information systems, including computers and networks for providing better service to the citizens. Governments around the world are increasingly revolving to information sharing and integration for solving problems in programs and policy areas. Evils of global worry such as syndrome discovery and manage, terror campaign, immigration and border control, prohibited drug trafficking, and more demand information sharing, harmonization and cooperation amid government agencies within a country and across national borders. A number of daunting challenges survive to the progress of an efficient information sharing protocol. A secure and trusted information-sharing protocol is required to enable users to interact and share information easily and perfectly across many diverse networks and databases globally.Comment: 20 page

The world is all grown digital.... How shall a man persuade management what to do in such times?

Understanding and communicating the cost and value of digital curation activities has now been recognised by a number of projects and initiatives as a very important factor in ensuring the longterm survival of digital assets. A number of projects have developed costing models for digital preservation but there remains a major problem with information assets (digital or otherwise) in that their value is difficult to express in terms that are readily understood by all the stakeholders, especially those who might fund their preservation. This paper introduces a range of issues concerning information value and business models for sustained funding of digital preservation, with particular reference to the espida Project recently completed at the University of Glasgow. This project has developed a model of information value that builds on the Balanced Scorecard approach to business performance developed by Kaplan and Norton. This model casts information curation as an investment where current and ongoing expenditure is incurred in order to produce future returns, benefiting a range of stakeholders. In this formulation, value is seen as multifaceted and, from the point of view of the individual or organisation funding the curation, explicitly related to the funder’s strategic goals. It also recognises that benefits may only accrue over the long term and that there is a risk that information that is preserved may fail to deliver any return. Examples discussed in the paper concern the establishment of an institutional repository and the establishment of an e-thesis service for an educational institution. It concludes that a deconstruction of benefits of this kind can be more quickly and fully understood even by stakeholders not necessarily expert in the curation field. This facilitates the production of a well-constructed case that clearly articulates information value and the benefit that accrues from its curation, which in turn allows senior management or other funders to make funding decisions based on understandable information: the basic premise of good practice in management. This is a commonly understood idea and one that the espida methodology helps fulfil

Business Process Redesign in the Perioperative Process: A Case Perspective for Digital Transformation

This case study investigates business process redesign within the perioperative process as a method to achieve digital transformation. Specific perioperative sub-processes are targeted for re-design and digitalization, which yield improvement. Based on a 184-month longitudinal study of a large 1,157 registered-bed academic medical center, the observed effects are viewed through a lens of information technology (IT) impact on core capabilities and core strategy to yield a digital transformation framework that supports patient-centric improvement across perioperative sub-processes. This research identifies existing limitations, potential capabilities, and subsequent contextual understanding to minimize perioperative process complexity, target opportunity for improvement, and ultimately yield improved capabilities. Dynamic technological activities of analysis, evaluation, and synthesis applied to specific perioperative patient-centric data collected within integrated hospital information systems yield the organizational resource for process management and control. Conclusions include theoretical and practical implications as well as study limitations

A Study on the Open Source Digital Library Software's: Special Reference to DSpace, EPrints and Greenstone

The richness in knowledge has changed access methods for all stake holders in retrieving key knowledge and relevant information. This paper presents a study of three open source digital library management software used to assimilate and disseminate information to world audience. The methodology followed involves online survey and study of related software documentation and associated technical manuals.Comment: 9 Pages, 3 Figures, 1 Table, "Published with International Journal of Computer Applications (IJCA)

Development of a pilot data management infrastructure for biomedical researchers at University of Manchester – approach, findings, challenges and outlook of the MaDAM Project

Management and curation of digital data has been becoming ever more important in a higher education and research environment characterised by large and complex data, demand for more interdisciplinary and collaborative work, extended funder requirements and use of e-infrastructures to facilitate new research methods and paradigms. This paper presents the approach, technical infrastructure, findings, challenges and outlook (including future development within the successor project, MiSS) of the ‘MaDAM: Pilot data management infrastructure for biomedical researchers at University of Manchester’ project funded under the infrastructure strand of the JISC Managing Research Data (JISCMRD) programme. MaDAM developed a pilot research data management solution at the University of Manchester based on biomedical researchers’ requirements, which includes technical and governance components with the flexibility to meet future needs across multiple research groups and disciplines

Digital Economy and Financial Inclusion

The digital economy is quickly creating worldwide as the bigger of development, rivakry, and development. Despite the fact that numerous individuals have been rejected, huge open doors are accessible for the digital to help budgetary incorporation for maintainable financial improvement. Financial inclusion is conveying the financial administration to the more fragile and low salary area of society the goal that an ever increasing number of individuals can use the financial administration. We have seen little however noteworthy advances being taken by the administration, towards computerized strengthening of the individuals

DMP online: the Digital Curation Centre’s web-based tool for creating, maintaining and exporting data management plans

Funding bodies increasingly require researchers to produce Data Management Plans (DMPs). The Digital Curation Centre (DCC) has created DMP Online, a web-based tool which draws upon an analysis of funders’ requirements to enable researchers to create and export customisable DMPs, both at the grant application stage and during the project’s lifetime

Designing Scalable Business Models

Digital business models are often designed for rapid growth, and some relatively young companies have indeed achieved global scale. However despite the visibility and importance of this phenomenon, analysis of scale and scalability remains underdeveloped in management literature. When it is addressed, analysis of this phenomenon is often over-influenced by arguments about economies of scale in production and distribution. To redress this omission, this paper draws on economic, organization and technology management literature to provide a detailed examination of the sources of scaling in digital businesses. We propose three mechanisms by which digital business models attempt to gain scale: engaging both non- paying users and paying customers; organizing customer engagement to allow self- customization; and orchestrating networked value chains, such as platforms or multi-sided business models. Scaling conditions are discussed, and propositions developed and illustrated with examples of big data entrepreneurial firms