ANALYSIS OF SOCIAL MARKETING FOR ANTI-CORRUPTION CAMPAIGN: CASE STUDY OF FILM “KITA VERSUS KORUPSI”

The paper aims to explain the application of commercial marketing theory in a social marketing campaign. This study derives from secondary sources have been conducted, including previous researches and published articles. The writer finds yhat the theory of marketing mix has been used to study the film proposition. Furthermore, another “P”, namely Partnership, and segmentation has also been added to the campaign. The marketer has applied the commercial marketing approach in the film, as one of the campaigns for anticorruption in Indonesia, to ensure that the campaign will be effectively delivered for the target audience. This finding can serve as a guideline for best practices in social marketing campaign for other sector or mission. In addition, the paper doesn’t aim to evaluate the effectiveness of the film as a social marketing campaign. It just wants to analyze the application of commercial sector marketing that applied in the film

Decision Taking for Selling Thread Startup

Decision Taking is discussed in the context of the role it may play for a selling agent in a search market, in particular for agents involved in the sale of valuable and relatively unique items, such as a dwelling, a second hand car, or a second hand recreational vessel. Detailed connections are made between the architecture of decision making processes and a sample of software technology based concepts including instruction sequences, multi-threading, and thread algebra. Ample attention is paid to the initialization or startup of a thread dedicated to achieving a given objective, and to corresponding decision taking. As an application, the selling of an item is taken as an objective to be achieved by running a thread that was designed for that purpose

Pricing Innovation: State of the Art and Automotive Applications

The paper aims at elaborating on pricing and business models for forthcoming innovative ITS devices, limiting its scope in particular to in-vehicle driving assistance systems and suggesting the various possible innovation and pricing strategies with theoretical discussions. The methodology is based on a comprehensive literature review of the major contributions made by the fields of managerial economics and management sciences to the study of pricing strategies and practices and, in particular, the pricing of innovative goods or services, in order to identify the strengths and weaknesses of the various schools of thought. The paper also gathers and analyzes the available data on two innovative navigation and safety devices for cars, namely ABS (Anti-Lock Braking System) and navigation systems, in order to put forward an initial interpretation.It concludes that there is no formula or even a vague method for determining "acceptable" price levels or "trigger points". There are two options, i.e. disruptive innovation which is by essence very risky and incremental innovation with each major model renewal.Innovation; pricing; automobile; intelligent transportation system

A profile of the Australian seafood consumer

Seafood is an important food industry globally and increasing seafood consumption is high on the agenda of many developed countries.Understanding consumers is fundamental to the development of any marketing strategy, and while considerable research has been undertaken with European seafood consumers little is known about the seafood consumer in other markets including Australia. This paper presents a profile of the Australian seafood consumer designed to inform the decisions of key stake holders in the seafood industry:producers, middlemen and retailers. The profile has been developed from a range of studies undertaken through the Australian Seafood Collaborative Research Centre, a government supported body with a mission to improve profitability in the seafood industry and increase Australian seafood consumption. Australians consume on average approximately 2.2 serves of seafood per week. Two thirds of all seafood is prepared and consumed at home with 61% of seafood for at - home consumption purchased at supermarkets and 18% at fish markets or fish mongers. Key drivers of seafood consumption are taste, convenience, health,and versatility and these vary across species. Key barriers are price, concerns about origin and freshness and a lack of knowledge/confidence. Overwhelmingly, Australian consumers prefer Australian seafood and 'Australian’ serves as a surrogate for quality, safe, fresh and sustainable