A Location-Sentiment-Aware Recommender System for Both Home-Town and Out-of-Town Users

Spatial item recommendation has become an important means to help people discover interesting locations, especially when people pay a visit to unfamiliar regions. Some current researches are focusing on modelling individual and collective geographical preferences for spatial item recommendation based on users' check-in records, but they fail to explore the phenomenon of user interest drift across geographical regions, i.e., users would show different interests when they travel to different regions. Besides, they ignore the influence of public comments for subsequent users' check-in behaviors. Specifically, it is intuitive that users would refuse to check in to a spatial item whose historical reviews seem negative overall, even though it might fit their interests. Therefore, it is necessary to recommend the right item to the right user at the right location. In this paper, we propose a latent probabilistic generative model called LSARS to mimic the decision-making process of users' check-in activities both in home-town and out-of-town scenarios by adapting to user interest drift and crowd sentiments, which can learn location-aware and sentiment-aware individual interests from the contents of spatial items and user reviews. Due to the sparsity of user activities in out-of-town regions, LSARS is further designed to incorporate the public preferences learned from local users' check-in behaviors. Finally, we deploy LSARS into two practical application scenes: spatial item recommendation and target user discovery. Extensive experiments on two large-scale location-based social networks (LBSNs) datasets show that LSARS achieves better performance than existing state-of-the-art methods.Comment: Accepted by KDD 201

Exploring Student Check-In Behavior for Improved Point-of-Interest Prediction

With the availability of vast amounts of user visitation history on location-based social networks (LBSN), the problem of Point-of-Interest (POI) prediction has been extensively studied. However, much of the research has been conducted solely on voluntary checkin datasets collected from social apps such as Foursquare or Yelp. While these data contain rich information about recreational activities (e.g., restaurants, nightlife, and entertainment), information about more prosaic aspects of people's lives is sparse. This not only limits our understanding of users' daily routines, but more importantly the modeling assumptions developed based on characteristics of recreation-based data may not be suitable for richer check-in data. In this work, we present an analysis of education "check-in" data using WiFi access logs collected at Purdue University. We propose a heterogeneous graph-based method to encode the correlations between users, POIs, and activities, and then jointly learn embeddings for the vertices. We evaluate our method compared to previous state-of-the-art POI prediction methods, and show that the assumptions made by previous methods significantly degrade performance on our data with dense(r) activity signals. We also show how our learned embeddings could be used to identify similar students (e.g., for friend suggestions).Comment: published in KDD'1

Population Density-based Hospital Recommendation with Mobile LBS Big Data

The difficulty of getting medical treatment is one of major livelihood issues in China. Since patients lack prior knowledge about the spatial distribution and the capacity of hospitals, some hospitals have abnormally high or sporadic population densities. This paper presents a new model for estimating the spatiotemporal population density in each hospital based on location-based service (LBS) big data, which would be beneficial to guiding and dispersing outpatients. To improve the estimation accuracy, several approaches are proposed to denoise the LBS data and classify people by detecting their various behaviors. In addition, a long short-term memory (LSTM) based deep learning is presented to predict the trend of population density. By using Baidu large-scale LBS logs database, we apply the proposed model to 113 hospitals in Beijing, P. R. China, and constructed an online hospital recommendation system which can provide users with a hospital rank list basing the real-time population density information and the hospitals' basic information such as hospitals' levels and their distances. We also mine several interesting patterns from these LBS logs by using our proposed system