1,409 research outputs found

    Selfmarks

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    Where are the Moderate American Muslims? Struggling to Be Seen and Heard on Cable News/Entertainment Programs

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    With the continuation of terrorist attacks committed by Muslim extremists, it is necessary for moderate Muslims Americans to disassociate themselves from terrorist groups and to make their moderate and progressive views known. In the United States, moderate Muslim Americans have been less than successful at having their voices heard through media. The questions in this study ask why that is and will direct two hypotheses at certain cable news/entertainment programs. The first hypothesis asks, as scholar Edward W. Said proposed, if the Islamic world is simply too foreign to be properly understood by western media. The second hypothesis to be studied is that the cable news business, like all media, is more concerned with corporate profits than with educating the public, therefore leaving Muslim Americans and their needs by the wayside. As Muslim Americans hold small hope of changing the business structure of media, the issues of how Muslim Americans can move from being outside media to being part of the decision making elite and how they can present themselves as a market force to be considered by advertisers will be presented as a solutions

    How The Media Is A Significant Promotional Tool To Deliver Marketing Messages To Audiences?

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    Previous studies (e.g., Desai and Basuroy 2005) have frequently examined the influence of media such as film and soap operas on the marketing and tourism industry and also with various audience characteristics (Kwak, Zinkhan, and Dominick 2002). This study explores 1) what factors affect U.S. audiences’ preferences toward Asian Soap Operas; 2) how U.S. audiences perceive products/services that are shown on Asian Soap Operas; 3) how such attitudes affect actual behavior; and 4) how such attitudes affect their willingness to travel to a country shown in the soap opera. This study also investigates whether such factors as cultural impact, image of the country, preferences of actors and actresses affect ease of use and usefulness of a product and how ease of viewing and usefulness affect attitudes toward overall satisfaction. This study collected surveys in the U.S. and various statistical analyses, such as factor analysis, regression analysis, and ANOVA are applied. The findings of the study will contribute to the development of the use and gratification theory by applying it to the audiences’ attitudes toward Asian Soap Operas. Further, this study provides implications and offers suggestions to Asian Soap Operas in the U.S. market

    Gender Roles in Super Bowl Commercials: A Qualitative Longitudinal Content Analysis From 2013-2022

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    Although numerous studies have examined gender stereotypes in advertising, relatively few have investigated the communication of gender roles in Super Bowl commercials. The Super Bowl attracts the largest televised audience in the United States; thus, it holds the power to shape, influence, and reinforce attitudes and beliefs. Through a sociocultural lens, this qualitative study examines the communication of gender roles in Super Bowl commercials across a 10-year period from 2013 to 2022. Utilizing a longitudinal content analysis design, 279 Super Bowl advertisements from 2013, 2016, 2019, and 2022 were analyzed. The problem addressed is how the depiction of gender roles in Super Bowl commercials has changed over the past decade. The purpose of this qualitative longitudinal content analysis is to understand and explore how gender roles have changed in Super Bowl commercials from 2013 to 2022. Four research questions guided the study in which seven primary themes and 12 subthemes emerged. Key results include shifts in sexuality, role types, and product categories. Although many shifts occurred to varying degrees, traditional couples and family units continue to be communicated through heterosexual narratives. A significant number of commercials utilize the role of celebrity, comedic appeal, and elements of competition regardless of product type. Theoretically, the mirror argument and the mold argument are both at play. Six suggestions for future research are presented

    The BG News November 12, 1991

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    The BGSU campus student newspaper November 12, 1991. Volume 74 - Issue 54https://scholarworks.bgsu.edu/bg-news/6289/thumbnail.jp

    Manufacturing Celebrity and Marketing Fame: An Ethnographic Study of Celebrity Media Production.

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    Building on theories of value, creative economies, and invisible labor, this dissertation analyzes the performative politics and division of labor in the production of celebrity-focused media in the U.S. It explores the work and lives of the celebrity journalists, paparazzi, and red carpet photographers who create the content for the celebrity weekly magazines, such as People and Us Weekly (and their websites), and is based on over two years of fieldwork in Los Angeles, where I conducted ethnographic interviews, archival research, and participant-observation through institutional, informal, and virtual ethnography. This production-focused research offers a close examination of a part of the symbolic industry that has not previously been analyzed in terms of work and hierarchies in economies of labor. The gender, racial, ethnic, and class politics involved in the labor production of this media are of key concern, as I examine the work of and relationships between the predominantly white, female celebrity reporters and the predominantly male Latino (both U.S.-born and Latin American-born) paparazzi of Los Angeles. My project also addresses how the rise of digital media has affected the production of the weekly magazines, specifically focusing on how the increasing importance of the magazine’s websites affects the paparazzi labor force by simultaneously increasing the demand for and disparagement of paparazzi photographers. Ultimately, this project offers new perspectives on race and gender in media industries and advances conversations about the power of cultural producers in shaping national culture and discourse. The conclusion offers an evaluation of what news and journalism mean today, as celebrity seeps into all forms of “news” media. Prior to pursuing my doctoral studies and beginning this research, I worked as an intern and stringer for People magazine for five years. My previous experience as a reporter provided me with a deep understanding of the inner workings of this form of media production and unique access to a group of understudied and hard-to-reach cultural producers. Grounded in a feminist, humanistic, self-critical ethnographic practice, my research considers the production and cultural implications of a form of celebrity media that I in turn help produce.PHDAnthropologyUniversity of Michigan, Horace H. Rackham School of Graduate Studieshttp://deepblue.lib.umich.edu/bitstream/2027.42/111629/1/vjdiaz_1.pd

    The Murray Ledger and Times, May 11, 1990

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    The Inkwell

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    The Murray Ledger and Times, February 19, 1990

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    Volume 87 Issue 7

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    https://dc.swosu.edu/the_southwestern/1510/thumbnail.jp
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