Factors Influencing Consumers' Acceptance of Mobile Marketing Services

The research of mobile marketing services is still at the early stage and the reason to explain the acceptance as well as the understanding of the actual usage level of mobile marketing services still remains unclear. To investigate this issue, this study has examined the acceptance of mobile marketing services by measuring the consumer's intention and actual usage of mobile marketing services. Grounded by the Decomposed Theory of Planned Behaviour (DTPB), this study proposes a framework by decomposing attitude, subjective norm, perceived behavioural control and perceived risk. A total of 334 full-time university students from four public universities in the Northern Region, Malaysia have participated in this study. Data for all the study variables have been collected through self-administered survey questionnaires. Structural Equation Modeling (SEM) is the main statistical technique used in this study. The study has shown that the level of the actual usage is at the lower level. The study also reveals that all the main beliefs (attitude, subjective norm, perceived behavioural control and perceived risk) are found to have significant effect on consumer‟s intention to use mobile marketing services. With regard to antecedents‟ effect on the main beliefs, there are only four factors which are found insignificant namely perceived ease of use, personal innovativeness, media and technology facilitating condition. Whereas, another ten antecedent factors significantly influence the main beliefs. Overall, the results indicate that the model provides a good understanding of the factors that influence intention to use and the actual usage of mobile marketing services. As predicted, decomposition of the main beliefs provides more specific factors that influence the behaviour. Based on the findings, the theoretical and practical implications of the study as well as limitations and suggestions for future studies are also discussed

CORPORATE COMPETENCE DETERMINING FACTORS IN CHINA TELECOM INDUSTRY IN ACHIEVING CUSTOMER SATISFACTION

Fortune Global 500 has awarded China Telecom the Most Honored Company, the Best Managed Company in the Asia Telecommunication Sector, as well as the Best Managed Company in Asia by esteemed international institutions for consecutive years. The gap is still large compared to China Mobile’s percentage of 80%, thus this research is performed to understand the determining factors in China Telecom Industry in achieving customer satisfaction. The current study is using the descriptive design as the most appropriate study design for this kind of study. This research is aimed at collecting primary data. From this study, the researchers have found out that price is significant to Customer Satisfaction. Based on the findings of this study, is states that a brand image is significant to Customer Satisfaction, the researchers have found out that the quality of services is not significant to Customer Satisfaction. Further study should take into consideration the longitude of time to collect proper data with a well and modified questionnaire. Thus, this research assisted the telecommunication industry to stay informed regarding the three imperative variables and consistently screen their consumer satisfaction thus guaranteeing the greatest fulfilment among the customers.  Article visualizations

The Effect Of Mobile BI On Organisational Managerial Decision-Making

Managerial decision-making has always involved the use of numerous distinct information resources. Modern managerial decision-making processes require a wealth of information that is enhanced and transformed into knowledge in order to take effective action. Mobility in business is increasingly exercising influence on core business processes of organisations. Recent advances in wireless technologies coupled with the rapid growth of mobile devices in business have led to a new era in business computing. Mobile Business Intelligence (Mobile BI) is a system that has been conceived to assist, accelerate and to enhance the managerial decision-making processes. Drawing from an array of previous studies that attempted to measure the value of Business Intelligence (BI) and other IT systems in organisations, this study develops a new kind of measure which is based on an understanding of the distinct properties of Mobile BI systems in an organisational-oriented context

Дослідження системи операційного менеджменту організації, на прикладі Apple Computer, Inc

The object of investigation is the process of managing of operating activities of Apple, Inc. The aim of the work is to formulate theoretical approaches and to develop practical recommendations on directions of improvement of operating management at the organization. Research methods cover methods of analysis, synthesis, comparison, detailing, system approach. This master’s research paper analyzes the operational management of Apple, Inc. and provides recommendations for it’s improvement. In particular, the main directions of solving the problems of operational management of the company have been outlined, the proposals on improvement of expansion distribution network and organization of innovative activity of the Apple Inc. have been made.Об'єкт дослідження ‒ процес управління операційною діяльністю компанії Apple, Inc. Мета дослідження - формування теоретичних підходів та розробка практичних рекомендацій щодо напрямів вдосконалення системи операційного менеджменту компанії Apple, Inc. Методи дослідження: методи аналізу, синтезу, порівняння, деталізації, системний підхід. У роботі проведено аналіз операційного менеджменту Apple, Inc., а також викладені рекомендації щодо його вдосконалення. Зокрема, окреслено основні напрями вирішення проблем операційного менеджменту компанії, внесено пропозиції щодо розширення дистриб’юторської мережі, а також вдосконалення організації інноваційної діяльності Apple Inc.Introduction 6 CHAPTER 1 THE THEORETICAL FRAMEWORK OF OPERATIONAL MANAGEMENT 8 1.1 Meanings and definition of operational management 8 1.2 Principles and methods of operations management 12 1.3 Factors affecting the Operations activity of Apple Inc. company 21 CHAPTER 2 RESEARCH AND ANALYSIS 31 2.1 Сompany introduction 31 2.2 SWOT - analysis of Apple Inc. Company 46 2.3 Analysis of operation management at Apple Inc 50 CHAPTER 3 RECOMMENDATIONS FOR IMPROVING OF OPERATIONAL MANAGEMENT AT THE APPLE INC 63 3.1 The main directions of solving operational management problems of the company 63 3.2 Recommendations concerning improvements of Distribution in the organization 65 3.3 Recommendations concerning improvements of innovative activity at the organization 67 CHAPTER 4 SPECIAL PART 73 4.1 Current trends in the field 73 4.2 Company policy in the market 75 CHAPTER 5 RATIONALE FOR RECOMMENDATIONS 77 5.1 Statement for recommendations at Company 77 CHAPTER 6 OCCUPATIONAL HEALTH AND SAFETY AT THE ENTERPRISE 79 6.1 The aim of occupational health 79 6.2 Organization of occupational health and safety at the enterprise 86 CHAPTER 7 ENVIRONMENTAL ISSUES 92 7.1 Environmental issues in the field 92 7.2 Еnvironmental factors 94 Conclusions 96 References 98 Appendices 10

Absorptive, adopted and agile: A study of the digital transformation of Africa carriers

My thesis explores the cultural, social and management context of digital transformation for African carriers, and discusses the elements of social-cultural barriers, obstacles of digital adoption, innovation, organisation change, ecosystem and their influences. Existing studies are mainly based on the presumed conditions in developed markets, including the free market, rule by law, human capital without considering the social and historical obstacles, absorptive capacities of organisations and the influences of foreign ICT enablers. Using a qualitative research paradigm privileges the insiders’ perspective. I have examined the different backgrounds of digital transformation in Africa. Path dependence is a significant negative consequence of post-colonial social net and western knowledge dominant environment. Vested interest plus corruption slowed down the process of digital adoption while arbitrary administration causes unnecessary concerns for participants. Traditionalism of Africa is a trade-off between customs of tribes and influence of colonial power. The priority for carriers is reshaping the organisation to take advantage of existing strategic assets, while the improvement of value creation efficiency is carried out by activating the ability of individuals. The new value net breaks the previous development model of low interdependence, maximising the use of external resources based on complementary advantages and sharing. The value net inherits the advantages of flexibility, innovation, quick response, and risk reduction advantages of organisations. Meanwhile, it has 4 following unique characteristics in Africa: Extremely Various Needs of Customers, Cross-industry, Locally Adopted Business Model and High Sensitivity in Costs. Four aspects are examined in value proposition, core competence, incubation and co-value creation to enable value net synergies. My research contributes to the theory of the digital transformation in undeveloped countries, in particular how social relationships and cultural norms are inextricably linked with insiders’ understandings of digital transformation. It also contributes to emerging debate about digital maturity research paradigms and methodologies

The doctoral research abstracts. Vol:11 2017 / Institute of Graduate Studies, UiTM

Foreword: Congratulation to IGS on the continuous effort to publish the 11th issue of the Doctoral Research Abstracts which highlights the research in various disciplines from science and technology, business and administration to social science and humanities. This research abstract issue features the abstracts from 91 PhD doctorates who will receive their scrolls in this 86th UiTM momentous convocation ceremony. This is a special year for the Institute of Graduate Studies where we are celebrating our 20th anniversary. The 20th anniversary is celebrated with pride with an increase in the number of PhD graduates. In this 86th convocation, the number of PhD graduates has increased by 30% compared to the previous convocation. Each research produces an innovation and this year, 91 research innovations have been successfully recognized to have made contributions to the body of knowledge. This is in line with this year UiTM theme that is “Inovasi Melonjak Persaingan Global (Innovation Soars Global Competition)”. Embarking on PhD research may not have been an easy decision for many of you. It often comes at a point in life when the decision to further one’s studies is challenged by the comfort of status quo. I would like it to be known that you have most certainly done UiTM proud by journeying through the scholarly world with its endless challenges and obstacles, and by persevering right till the very end. Again, congratulations to all PhD graduates. As you leave the university as alumni we hope a new relationship will be fostered between you and UiTM to ensure UiTM soars to greater heights. I wish you all the best in your future endeavor. Keep UiTM close to your heart and be our ambassadors wherever you go. / Prof Emeritus Dato’ Dr Hassan Said Vice Chancellor Universiti Teknologi MAR

Ethics and taxation : a cross-national comparison of UK and Turkish firms

This paper investigates responses to tax related ethical issues facing busines