Building consumers’ confidence in adopting e-commerce: A Malaysian case

Consumers’ confidence on the online transactions is vital for the continuous growth and development of electronic commerce. In the present study, we experimentally investigate the measures of consumers’ perceived security and privacy over online transactions as well as the perceived trust and reliability of online vendors in order to influence consumers’ overall confidence in e-commerce transactions. On the basis of responses from 163 participants, it is concluded that the major concerns in e-commerce adoption are: security and privacy over online transaction process and trust and reliability of online vendors. In order to be successful in electronic marketplace, the organisations are expected to expend their resources and exert efforts to ensure that consumers’ concerns are adequately addressed.e-commerce; security and privacy; trust; online vendors; consumer behaviour; Malaysia

FACTORS AFFECTING SOCIAL COMMERCE INTENTION: AN EMPIRICAL STUDY ON SOCIAL MEDIA PLATFORMS

Recently, there has been a significant increase in the use of social media, especially among the new generation of users. In parallel with this increase, social media platforms have highlighted the concept of social commerce - an extension of e-commerce - and put it on the current agenda. In social commerce, social media platforms are used to share, create, and request product information, perceptions, and views, with customers also making purchases.   The social commerce intention of the new generation via social media platforms is the focus of this study. This study investigates the social commerce intention of students at a public university in Yalova, Turkey, to purchase products via Instagram and the factors that affect this intention. 296 students participated in the study. Findings suggest that the price and reputation of social commerce vendors positively affect user trust. Also, habit, perceived ease of use, and hedonic motivation also positively affect social commerce intention. Trust in the social vendor positively affects social commerce intention. Other hypotheses are rejected. This study contributes to the literature by analysing the role of different factors in social commerce intention

Predictors of Consumer Patronage of Street Food Vendors in a Typical Developing Economy Context

This study centers on the predictors of street food patronage in Anambra Nigeria. Since food preparation at home is being replaced by eating out due to increase urbanization hence, an increase in the number of street food vendor; it is pertinent to investigate the predictors that influence street food patronage. Ironically, few studies have been conducted to document factors that predict street food patronage in a typical developing economy like Anambra Nigeria. Using this as a point of departure, this study mainly examines the factors that predict street food patronage. It was based on the study of selected street food consumers in Anambra Nigeria. Data were collected using questionnaire based on a quota sampling of 245 respondents. Factor analysis and multiple regressions were used to reduce data and test hypotheses respectively. Cronbach’s alpha coefficient was used to test the reliability of the instrument. Analysis of the data showed that attitude, subjective norms, perceived behavioral control, food quality and cultural influence are significant in predicting street food patronage with perceived behavioral control as the best predictor, followed by subjective norm, cultural influence , attitude and food quality in that order. Based on the findings, it was recommended that street food vendors should develop efficient and effective personal selling skills in order to develop and promote positive word-of-mouth, food spots should be well structured to reflect the local culture and prepare meals that are close to the cultural diets of the consumers and; tastiness, freshness and warmness of the food should never be compromised. Keywords: *Street Food, *Street Food Vendor *Consumer Patronage, *Attitude, *Perceived Behavioural Control, *Subjective Norm, *Cultural Influence, *Food Quality*Developing Economy, *Anambra, *Nigeria .

Factors Impacting Social Commerce Use Intention

The research paper objective is to study and examine the factors influencing on social commerce use intention amongst students all over Pakistan. For this purpose, explanatory research is conducted to find out the problem which has not been studied in this context before. This is not a conclusive aid to the problems faced by social commerce businesses in Pakistan but it can help us understand the problem better. Our research is based on developed theory and explains the positive and significant relationship between the dependent variable which is intention towards usage of social commerce and independent variables which re social norms, perceived behavioral control, perceived value and attitude. The research is quantitative as it is more convenient to collect this type of data and convert it into numerical form for statistical calculation and conclusions. The data was collected through a survey on Google forms distributed to the students of Iqra University, Karachi. A total of 500 responses were found usable. In this research, correlation design is utilized to discover the connection between independent variable such as SN, PBC, PV, A and dependent variable SCUI. The theory used in this research is Social identity theory to find out how the variables effect on social commerce use intentions. By this research we came to know how does the variables attitude, perceived behavioral control, perceived value, social norms has an effect on the social commerce use intentions. There were many limitations to this investigation. To begin with of all, the time given for investigate was brief as such a detail inquire about cannot be drained a brief period of time. Furthermore, the respondents were restricted to the Karachi as it were and we may not cover the individuals of diverse cities of Pakistan

Determinants of SMEs’ Transformation Toward Cloud Services: Perspectives of Economic and Social Rationalities

Cloud services represent a new paradigm that changes how organizations obtain advanced information technology capability. Cloud services have especially important implications for small and medium enterprises (SMEs). However, not all SMEs choose to transform toward cloud-based solutions. Accounting for both technical-economic rationality and trust-based rationality, we explore the determinants of cloud service transformation in the SME context. We conduct a survey involving 107 SMEs operating in China to examine the research model. The findings illustrate that 1) both trust and benefit have significant influences on SMEs’ transformation toward cloud services; 2) information security and social influence have positive influences, whereas vendor scarcity has a negative influence on SMEs’ trust in cloud services; and 3) uncertainty of service demands and information asymmetry between service clients and vendors significantly affect SMEs’ perception of cloud service benefits. The theoretical and practical implications and limitations are discussed. Available at: https://aisel.aisnet.org/pajais/vol11/iss1/3

Using Privacy Calculus Theory To Assess Users´ Acceptance Of Video Conferencing Apps During The Covid-19 Pandemic

Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies ManagementVideoconferencing (VC) applications (apps) are getting notable attention worldwide, from common citizens to professionals as an alternative to vis-à-vis communication specifically during COVID-19. The growth of VC apps is expected to rise even more in the future with the prediction that widespread adoption of remote work will continue to hold even after the pandemic. This research investigates the key drivers for individuals’ intentions into continuing to use this technology in professional settings. Considering the importance of professionals’ perceptions of privacy in professionals’ settings, this study proposes a conceptual model rooted in the theoretical foundations of privacy calculus theory, extended with the conceptualization of privacy concerns for mobile users (MUIPC), ubiquity, and theoretical underpinnings from social presence theory. The conceptual research model was empirically tested by using data collected from a survey of 487 actual users of videoconferencing apps across Europe. Structural equation modeling (SEM) is performed to test the model. The study revealed several findings (1) perceived value in using VC apps motivates the professionals to continue using VC apps and shapes their perception as they evaluate the risk-benefit trade-off they are making when using VC apps. (2) professionals’ indeed form and articulate their own assessment of value based on the perceived risks and benefits associated with using VC apps. However, professionals' perceptions of value are strongly influenced by potential benefits received from using VC apps than by potential risks associated with using VC apps. (3) professionals’ perceived risk is determined by MUIPC and trust. (4) professionals’ perceived benefits are shaped by ubiquity and social presence. For researchers, this study highlights the usefulness of integrating privacy calculus theory, social presence theory and trust in studying the individuals’ behavioral intentions towards new technologies. For practitioners, understanding the key determinants is pivotal to design and build mobile video-conferencing apps that achieve higher consumer acceptance and higher rates of continued usage of VC apps in professional settings

THE INVESTIGATION OF THE FACTORS ASSOCIATING CONSUMERS’ TRUST IN E-COMMERCE ADOPTION

The success of electronic commerce significantly depends on providing security and privacy for its consumers’ sensitive personal information. Consumers’ lack of acceptance in electronic commerce adoption today is not merely due to the concerns on security and privacy of their personal information, but also lack of trust and reliability of web vendors. Consumers’ trust in online transactions is crucial for the continuous growth and development of electronic commerce. Since Business to Consumer (B2C) e-commerce requires the consumers to engage the technologies, the consumers face a variety of security risks. This study addressed the role of security, privacy and risk perceptions of consumers to shop online in order to establish a consensus among them. The findings provided reliability, factors analysis for the research variables and for each of the study’s research constructs, correlations as well as regression analyses for both non-online purchasers’ and online purchasers’ perspectives, and structural equation modeling (SEM) for overall model fit. The overall model was tested by AMOS 18.0 and the hypothesis, assumptions for SEM and descriptive statistics were analyzed by SPSS 12.0. The empirical results of the first study indicated that there were poor correlations existed between consumers’ perceived security and consumers’ trust as well as between consumers’ perceived privacy and consumers’ trust regarding e-commerce transactions. However, the construct of perceived privacy manifested itself primarily through perceived security and trustworthiness of web vendors. While trustworthiness of web vendors was a critical factor in explaining consumers’ trust to adopt ecommerce, it was important to pay attention to the consumers’ risk concerns on ecommerce transactions. It was found that economic incentives and institutional trust had no impact on consumers’ perceived risk. Findings from the second study indicated that perceived privacy was still to be the slight concern for consumers’ trust in e-commerce transactions, though poor vi i relationships or associations existed between perceived security and consumers’ trust, between trustworthiness of web vendors and consumers’ trust, and between perceived risk and consumers’ trust. The findings also showed that the construct of perceived privacy manifested itself primarily through perceived security and trustworthiness of web vendors. It was found that though economic incentives influenced a consumers’ perceived risk in online transactions, institutional trust had no impact on consumers’ perceived risk. Overall findings suggested that consumers’ perceived risk influenced their trust in e-commerce transactions, while the construct of perceived privacy manifested itself primarily through perceived security as well as trustworthiness of web vendors. In addition, though economic incentives had no impact on consumers’ perceived risk, institutional trust influenced a consumers’ perceived risk in online transactions. The findings also suggested that economic incentives and institutional trust had relationships or associations with consumers’ perceived privacy. The findings from this research showed that consumers’ perceived security and perceived privacy were not mainly concerned to their trust in e-commerce transactions though consumers’ perceived security and perceived privacy might slightly influence on the trustworthiness of web vendors in dealing with online store sites abroad. Furthermore, consumers’ perceptions on the trustworthiness of web vendors were also related to their perceived risks and the concern about privacy was also addressed to perceived risks. Index terms: Perceived security; perceived privacy; perceived risk; trust; consumers’ behaviour; SE

Building consumers’ trust in electronic retail platforms in the Sub-Saharan context: an exploratory study on drivers and impact on continuance intention

Lack of trust can have a negative influence on consumers’ willingness to use electronic retail (e-tail) platforms especially in countries with weak regulations and poor consumer rights. This paper examined factors that can be employed to build consumer trust and continuance intention to use e-tail platforms in Sub-Saharan Africa. Data were collected from 207 respondents and analyzed using structural equation modelling with the PLS software. The results show that information quality, perceived usefulness, hedonic motivation and perceived risk have a significant influence on consumers’ trust in e-tail platforms. The study contributes to the existing body of knowledge that guides efforts for implementation of actions in weak institutional contexts characterized by institutional voids such as those experienced in Sub-Saharan African countries. Finally, the study provides insights that can help managers of e-tail platforms to effectively foster the development of trust in their communities

A model for attaining extended e-commerce adoption and use by hospitality smmes in the Eastern Cape Province

There is a slow adoption and use of electronic commerce or e-Commerce by Small, Medium and Micro-sized Enterprises based in the hospitality sector (hospitality SMMEs). Only a few hospitality SMMEs that have adopted e-Commerce show the migration of value adding activities to their e-Commerce platforms. As such, this study developed and proposed a model that shows how hospitality SMMEs in the Eastern Cape Province can attain extended e-Commerce adoption and use. Extended e-Commerce platforms are characterised by the institutionalization of e-Commerce that includes Search Engine Marketing activities and/or listing services on intermediary websites, and engaging through social media websites. Tourism and hospitality customers’ information needs and buying behaviour were used to guide the requirements of extended e-Commerce platforms for hospitality businesses. The proposed model outlined factors determining extended e-Commerce adoption, extended e-Commerce characteristics and the anticipated e-Commerce adoption outcomes. The model was evaluated in the Eastern Cape using a multiple-case study methodology. The study’s use of a multiple-case study was applied within the interpretivist paradigm and four cases were considered. Triangulation through document analysis, interviews and observation was used for collecting data regarding factors determining the transition to extended e-Commerce adoption. A questionnaire was used for evaluating extended e-Commerce use. Within and cross-case analysis with the aid of coding was used for data analysis. Data collection and analysis validated the proposed model as a model that shows how hospitality SMMEs can attain extended e-Commerce adoption and use. The proposed model concedes that, successful adoption and use of e-Commerce by hospitality SMMEs would result in e-Commerce adoption outcomes namely online sales, reservations and customer service. These e-Commerce adoption outcomes are the criteria against which the level of extended e-Commerce adoption is measured

A Privacy Calculus Perspective

Sandhu, R. K., Vasconcelos-Gomes, J., Thomas, M. A., & Oliveira, T. (2023). Unfolding the Popularity of Video Conferencing Apps: A Privacy Calculus Perspective. International Journal Of Information Management, 68(February), 1-17. [102569]. https://doi.org/10.1016/j.ijinfomgt.2022.102569. Funding: This work was supported by national funds through FCT (Fundação para a Ciência e a Tecnologia) under the project - UIDB/04152/2020 - Centro de Investigação em Gestão de Informação (MagIC).Videoconferencing (VC) applications (apps) have surged in popularity as an alternative to face-to-face communications especially during the COVID-19 pandemic. Although VC apps offer myriad benefits, it has caught much media attention owing to concerns of privacy infringements. This study examines the key determinants of working professional’s intentions to use VC apps in the backdrop of this conflicting duality. A conceptual research model is proposed that is based on theoretical foundations of privacy calculus and extended with conceptualizations of mobile users’ information privacy concerns (MUIPC), trust, technicality, ubiquity, as well as theoretical underpinnings of social presence theory. Structural equation modelling (SEM) is used to empirically test the model using data collected from 487 working professionals. For researchers, the study offers insights on the extent to which social richness and technological capabilities afforded by the virtual environment serve as predictors of the continuance intentions of using VC apps. Researchers may also find the model applicable to other studies of surveillance-based technologies. For practitioners, key recommendations pivotal to the design and development mobile video-conferencing apps are presented to ensure higher acceptance and continued usage of VC apps in professional settings.preprintauthorsversionepub_ahead_of_prin