5 research outputs found

    Cryptocurrencies as a financial tool: acceptance factors

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    Cryptocurrencies are a new form of digital asset that operate through blockchain technology and whose purpose is to be used as a means of exchange. Some, such as bitcoin, have become globally recognized in recent years, but the uncertainty surrounding cryptocurrencies raises questions about their intended use. This study has the task of investigating the different factors that affect the intention behind the use of cryptocurrencies by developing a new research model and using Partial Least Squares (PLS) to assess it. The results show that all the constructs proposed have significative influence, either directly or indirectly, on the intention behind the use of cryptocurrencies. The findings provide value and utility for companies’ and cryptocurrencies’ intermediaries to formulate their business strategies

    Shut Up and Take My Money: Engaging Facebook Communities to Build the Brand Narrative

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    Social media is revolutionizing the way firms manage their brands. A broad variety of platforms provide businesses an opportunity to engage in bidirectional dialogue with their customers, the effect of which is to enhance the brand/consumer relationship. This paper contends that virtual brand communities of the type that form through social media have an important role to play in the development of a brand’s personality. Using a case study approach we demonstrate how one firm has adopted Facebook to provide their brand community with a voice which contributes to the development of the brand narrative. We find that by using well-crafted content the firm elicits the support of their community and that this interaction contributes to the development of the brand ethos

    Semantic discovery and reuse of business process patterns

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    Patterns currently play an important role in modern information systems (IS) development and their use has mainly been restricted to the design and implementation phases of the development lifecycle. Given the increasing significance of business modelling in IS development, patterns have the potential of providing a viable solution for promoting reusability of recurrent generalized models in the very early stages of development. As a statement of research-in-progress this paper focuses on business process patterns and proposes an initial methodological framework for the discovery and reuse of business process patterns within the IS development lifecycle. The framework borrows ideas from the domain engineering literature and proposes the use of semantics to drive both the discovery of patterns as well as their reuse

    Investigating the Effects of Percieved Web Quality on eTrust, Mediated by Hedonic Needs and Anxiety

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    Trust is the central dimension of e-commerce systems adoption, which is one of the most important aspects of e-CRM. In this paper, the effects of perceived Web quality on e-trust, mediated by website user’s anxiety and hedonic needs, are tested and discussed. E-trust is deconstructed into three dimensions (integrity, benevolence, and ability), and the complex relationships of e-trust dimensions with other technology adoption beliefs, including anxiety, enjoyment, and ease of use, are empirically tested with the initial data set (n=69). As expected, perceived Web quality negatively affects anxiety and positively influences enjoyment and ease of use, and anxiety negatively influences all of three dimensions of e-trust. However, enjoyment affects only integrity and benevolence dimensions of e-trust, whereas ease of use influences only ability dimension of e-trust. Furthermore, the effects of Web quality on e-trust are fully mediated by hedonic needs and anxiety. Theoretical and practical implications of these findings are discussed in the paper
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