Exploring Factors Affecting Fixed Broadband Adoption in Oman: Pilot Study (33)

This study intends to examine various attitudinal, normative and control factors influencing users’ behavioural intention to adopt fixed broadband in Oman. A Quantitative method based survey approach relating to the attitudinal, normative, and control variables has been utilized. Regression analysis is conducted to test the role of numerous variables on users’ behavioural intentions to adopt fixed broadband in Oman. The results of the study revealed that the behavioural intention of Omani users towards fixed broadband adoption is significantly affected by Primary Influence, Hedonic Outcomes, Self-Efficacy, Perceived Ease of Use and Relative advantage. Considering the slow growth of fixed broadband in Oman, this study provides policy makers and broadband service providers in Oman with an insight and understanding about factors that can have an influence on users’ intention to adopt the broadband technology. Theoretically, this paper is useful for providing baseline data for studies on broadband adoption in Oman in general and its impact on information science in particular

Silver Surfers : Social Inclusion or Exclusion in a Digital World

Funded and commissioned by Microsoft's Unlimited Potential Programme, with contributions from Citizens Online and UH. This report was the output from the project.When one considers the population profile of a country, no longer is the emphasis upon mortality rates of younger people. As the years progress, enhancements to the quality of life have led to an increasingly ageing society. The emphasis globally has changed to provision for all age groups as a result. In this report, we determine how Information and Communication Technologies (ICTs) are being introduced through programmes by a variety of agencies into the lives of one particular population group – the silver surfer. The context of this report is the United KingdomFinal Published versio

Analyzing the Factors of Broadband Adoption in the Householf

This research paper is an empirical investigation of the adoption rates and factors of broadband adoption in a local community (the London Borough of Hillingdon) in the UK. The aim of this research was to identify what are the challenges from the demand side that the Internet Service Providers (ISPs) face when deploying broadband. The study was conducted using a mail survey on a total of 172 household consumers from the London Borough of Hillingdon. The theoretical aspect of the literature was based upon the decomposed theory of planned behaviour (Taylor & Todd, 1995) and a model of adoption of technology in the household (Venkatesh and Brown, 2001). The results of this research found that broadband adoption in the household is driven by relative advantage such as faster access, utility outcomes, such as the uses of broadband for work purposes, and hedonic outcomes that refers to use of broadband for entertainment purposes. The main factors for the nonadopters were identified to be, high costs and lack of needs. The gradual adoption of broadband by the consumers is not only an industry concern, but government aim as well. Therefore this research should offer a substantial contribution to all interested stakeholders including the ISPs and government

Investigating motivational factors influencing broadband adoption and usage in South African low-income households

A research report submitted In partial fulfillment of the requirements for the degree of Master of Arts in the field of ICT Policy and Regulation to the Faculty of Humanities, University of the WitwatersrandBroadband technology has been identified as a vital contributor to socio-economic development in South Africa. Hoverer, the rate of broadband adoption and usage in low-income households is lower as compared to middle and high-income households. Although there are studies that have presented motivational factors for broadband adoption in South Africa, there is little knowledge about how these motivational factors collectively influence the adoption and usage of broadband in low-income households and how they use the technology. To address this gap, this study investigated motivational factors that influence low-income households in South Africa to adopt and use broadband. An extended Model for Broadband Adoption (MBA) was derived from literature and used to provide the basis for the theoretical and conceptual framework for this study. The researcher then followed a phenomenological approach to collect qualitative data that was analysed using a computer-assisted qualitative data analysis software (CAQDAS). The findings of this study show that the participants from low-income households used broadband everyday but only for basic applications and the high cost of data hindered increased usage. The findings further suggest that attitude, normative beliefs and control factors can have both positive and negative influence on the adoption and usage of broadband by low-income households. In addition, low-income households regarded broadband as a key element towards improving their livelihood and confirmed the lack of local content in most broadband platforms. The study recommends that policy makers, regulatory authorities and broadband service providers should consider adopting models such as the MBA to advance their understanding on the interactions between low-income households and broadband, in order to develop policy interventions and products that are relevant to the lived experience of low-income households. The study emphases further the importance of expediting policies and regulations that are meant to address the high cost of data to ensure that broadband adoption and usage is inclusive of all income groups in South Africa.MT 201

Factors Influencing the Adoption of Broadband Mobile Internet in Learning Organization: A Case of Postgraduate Students of UUM Kuala Lumpur

The Internet Broadband is supposed to have significant impact to organizations because they think that the Internet will create special value to their business. The business value of the Internet Broadband comes from the ability to derive strategic organization value from the Internet while at the same time, an organization have an obligation to disseminate information globally, communicate with various parties, and doing trade interactively with customized information and services for individual customers. The general purpose of this study was to find out whether a relationship between factors adoption of Broadband Mobile Internet (BMI), person characteristics and ICT characteristics of users. This study was conducted among the postgraduate student in Universiti Utara Malaysia (Kuala Lumpur Branch) where the study setting and sample selection will be determined by the convenience sampling method. Major findings shows that the significant positive relationships between factors adoption of Broadband Mobile Internet (BMI), person characteristics and ICT characteristics offer a clear indication of the importance of features to explain consumer acceptance behavior. The result of correlation, linear regression and multiple regressions in assessing the variables or the empirical relationship between person characteristics and ICT characteristics contribute were positively related to adoption as hypothesized. The positive association among all independent variables to dependent variable was supported. At the end, this study will recommend some idea on how to increases the quality of broadband usage with specific to university students in Malaysia

Investigating Broadband Diffusion in the Household: Towards Content Validity and Pre-Test of the Survey Instrument

Studies on broadband diffusion are just beginning to emerge and exploratory in nature. Progress has been made to develop conceptual models to understand diffusion and adoption of broadband from the consumer perspective. However in order to test the conceptual model of broadband diffusion, a reliable survey instrument is yet to be developed and validated. Therefore, the aim of this research in progress paper is to perform content validity and pre-test a survey instrument. The objectives of this paper are: first, to ‘ identify’ constructs and their respective items that adequately cover relevant dimensions of factors that affects consumers in the domain of broadband diffusion; second, to ‘determine’ whether the identified constructs and respective items sufficiently cover relevant dimensions of the factors affecting consumers in the domain of broadband diffusion; and third, to conduct a ‘ pre-test’ on resulting survey instruments in order to obtain feedback for improvements before finalising the questionnaire. Initial items for each construct were identified from both technology adoption literature and exploratory studies on broadband adoption. Validation of the identified items was then performed employing variations of a quantitative approach to content validity. The findings obtained from content validation are then presented and discussed thereafter. Finally, the paper is concluded by emphasising the limitations of content validation and setting the future research direction towards investigating broadband diffusion in the household context

Investigating consumer adoption, usage and impact of broadband: UK households

This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.Despite a large investment, the majority of countries especially the UK demonstrate a slow adoption of broadband. In order to enhance the adoption and use of broadband this research examines the factors influencing the decisions of household consumers. This research aims to address the two main areas of concern: first, to investigate consumer-level factors affecting the adoption of broadband in UK households; and second, to understand the usage of broadband and its impact upon household consumers in the UK. This research adopted a quantitative approach that was executed in the following steps. First, it developed a conceptual model by selecting and justifying relevant constructs from appropriate theories and models related to technology adoption, usage and impact. Second, it operationalised the constructs by developing and validating the research instrument by employing the content validity, reliability and construct validity approach. Finally, it empirically validated and refined the conceptual model by employing a survey research approach. The findings suggested that all the constructs included in the conceptual model, except knowledge, significantly influence the consumers when adopting broadband in a UK household. The significant constructs include relative advantage, utilitarian outcomes, hedonic outcomes, primary influence, facilitating conditions resources and self-efficacy. The rate and variety of Internet usage is significantly higher for broadband consumers than narrowband ones. It was also found that significantly more numbers of broadband consumers perceived changes in time allocation patterns on various daily life activities than narrowband ones. This research contributes towards theory, practice and policy. The contribution of this research towards theory is that it integrates and determines the appropriate information systems (IS) literature in order to enhance knowledge of technology adoption from the consumers' perspectives. An added contribution to theory is the development and validation of a research instrument that future studies can utilise to examine broadband and other similar technologies in household context. Considering the slow adoption of broadband, this research also provides implications for policy makers and the providers of broadband in order to encourage and promote homogenous adoption and usage