How to Generate More Value from IT: The Interplay of IT Investment, Decision Making Structure, and Senior Management Involvement in IT Governance

Information technology (IT) represents a large portion of an organization’s investments. Prior research has identified the linkage between IT investment and productivity. Numerous factors affect the value an organization can derive from its IT investment. However, extant literature has insufficiently studied IT governance’s impact on IT’s business value. In this study, we help to fill this gap by investigating the effects of IT decision making structure mechanisms and senior management’s IT governance involvement on the relationship between IT investment and organizational performance. This study builds on a novel framework that integrates two theories on IT in an organizational setting: strategic choice theory and contingency theory. We pool organization-level IT investment and IT governance practice data with other organization characteristics to investigate the moderating effects of IT governance practices. The empirical analyses reveal a positive moderating effect of IT decision marking structure mechanisms on the IT investment–organization performance relationship. Nevertheless, the results indicate that senior management’s IT involvement has no significant effect on this relationship. This study shows the importance of IT governance for organizations to effectively leverage their IT investment

An analysis of regulatory frameworks for wireless communications, societal concerns and risk: the case of radio frequency (RF) allocation and licensing.

This thesis analyses how and why culture and geography influence the allocation and licensing of the radio frequency (RF) spectrum in different nations. Based on a broad study of 235 countries, an inter-disciplinary approach is used to explore regulatory frameworks and attitudes toward risk. In addition, detailed case studies of the UK, France, the US and Ecuador provide deeper insights into the main contrasting regulatory styles. Three alternative sociological theories are used to analyse and explain the results for both the in-depth and broad brush studies. The Cultural Theory of Mary Douglas and co-workers is first used to categorise countries in terms of perceptual filters. The empirical findings indicate some countries to be apparently exceptional in their behaviour. The theory of Bounded Rationality is used to investigate and explain these apparent irrationalities. Finally, Rational Field Theory shows how beliefs and values guide administrations in their RF regulation. A number of key factors are found to dominate and patterns emerge. The European RF harmonisation is unique. Following European unification, wireless regulation is divided into two major camps (the EU and the US), which differ in their risk concerns, approach to top-down mandated standards, allocation of RF spectrum to licence-exempt bands and type approval process. The adoption of cellular and TV standards around the world reflects geopolitical and colonial influence. The language of a country is a significant indicator of its analogue TV standard. Interestingly, the longitude of a country to a fair extent defines RF allocation: Africa and West Asia follow Europe, whereas the Americas approximate the US. RF regulation and risk tolerability differ between tropical and non-tropical climates. The collectivised/centralised versus the individualised/market-based rationalities result in different regulatory frameworks and contrasting societal and risk concerns. The success of the top-down European GSM and the bottom-up Wi-Fi standards reveal how the central- planning and market-based approaches have thrived. Attitudes to RF human hazards and spurious emissions levels reveal that the US, Canada and Japan are more tolerant of these risks than Europe. Australia, Canada, New Zealand, UK and USA encourage technological innovation. A practical benefit of this study is that it will give regulators more freedom to choose a rational RF licensing protocol, by better understanding the possibly self-imposed boundaries of cultural and geographical factors which are currently shaping allocation. Academically, there is utility in undertaking a cultural and geographic analysis of a topic that is mostly the domain of engineering, economic and legal analysts

Luxury retail brands and their consumers in emerging markets: developing mobile marketing and sustaining the brand value

Understanding an individual’s self-interests remains a challenging task for consumer marketing because brands have no direct access to individual’s inner mind in order to satisfy his or her consumption-related wants, needs and expectations. In the case of luxury brands, customer service experts only seek to maintain close relationships with wealthy and elite customers, and they cannot extend the same individualized services to mass-market consumers. Among the new middle classes in emerging markets, consumers do not have strong brand attachments, but they do have high purchasing power with regard to luxuries. To bridge this gap, mobile technology could be an ideal interface through which luxury brands could enhance interactive communication and engagement with consumers. Nevertheless, research findings have revealed major discrepancies in the adoption of technology. While luxury brands have been ‘slow’ in their adoption of such technologies, consumers have adopted mobile devices as extensions of themselves in the digital world, which greatly enrich their lifestyles. Therefore, a medium should be developed to bridge this gap. The Gearbox of Exchange is proposed to help integrate the consumer’s self-interests with those of luxury brands. Through conditional access with a mutually agreed-upon exchange value to balance privacy concerns and financial risks, the consumer might be willing to share customized information with the brands with which they trust to engage. The luxury brands will benefit from the sharing of this customized information, as they can better predict an individual’s preferences and choices. This virtual engagement will revitalize customization to activate personalized services for every individual. These mutually agreed-upon interactions will develop into a mutual interdependence, a B2B2C relationship. This bond will protect brands from severe competition. More importantly, their knowledge of customized information, which is provided through their direct access to consumers’ self-interests, will fill the black box of radical behaviourism and enhance these brands’ abilities to predict individual choices. Therefore, the knowledge generated from the Gearbox of Exchange will not be meaningless to transform consumer analysis into micro marketing