The Concept of the Luxury Branding in Samsung Galaxy S6 Edge Series Through Triadic Modes of Sign

This thesis mainly deals with the iconisation of signs and naturalisation process in order to reveal the way Samsung Galaxy S6 Edge is naturalised as a luxury product. This thesis also involves analysis of the luxury branding concept through the analysis of a product which conceptualises its advertisement using the concept of luxury identifiers. The focus of the writer's analysis is the advertisements themselves as the writer will use the triadic modes of signs, naturalisation process, and the concept of luxury identifiers which also involves process of signification, and metaphor in its analysis. Those theories will help the writer in analysing the meaning of the advertisement first, and then figure out the aim of the luxury branding strategy in the product, then figure out how the expressions are used in the luxury concept of advertisement. The writer analyses the advertisement of Samsung Galaxy S6 Edge which was published in 2015. From the analysis, the writer found out that the luxury branding strategy of Samsung Galaxy S6 Edge utilises naturalisation process to naturalise the luxury identity of Samsung Galaxy S6 Edge which is a masstige product. Using that as a basis, the expressions in the advertisement focus on selling the idea that Samsung Galaxy S6 Edge is a luxury product which is an innovative idea designed for professionals and to display superiority within the social group. Samsung Galaxy S6 Edge aims to provide the user with a display of social superiority within the social group through the consumption of Samsung Galaxy S6 Edge. In that regards, the user will be seen as a person who is wealthy, stand out in terms of taste, and a professional who is fully aware of the technology

The Choice of Codes Used by Two Announcers of Dj Fm and Ss Fm Radio Stations in Their Advertisements

This thesis is a study of the choice of codes used by the announcers of DJ FM and SS FM radios in their advertisements, consisting of twenty advertisements from both radios. I applied some theories of codes from Wardaugh (2006), Stockwell (2002), and Holmes (2001) as my main theories. Also, I used the theory of Age and Linguistic choice from Coulmas (2005), and Marketing and Language Choice from Victor (2007) as my supporting theories. The subjects are two announcers of DJ FM and SS FM radios which are in the phase of young adulthood. Furthermore, I found that the announcers from both radio stations used Standard Indonesia as their main code. The conclusion is the target audience of DJ FM and SS FM did not influence the way the announcers chose their codes

Computing Accurate Age and Distance Factors in Cosmology

As the universe expands astronomical observables such as brightness and angular size on the sky change in ways that differ from our simple Cartesian expectation. We show how observed quantities depend on the expansion of space and demonstrate how to calculate such quantities using the Friedmann equations. The general solution to the Friedmann equations requires a numerical solution which is easily coded in any computing language (including EXCEL). We use these numerical calculations in four student projects that help to build their understanding of high-redshift phenomena and cosmology. Instructions for these projects are available as supplementary materials.Comment: accepted for publication in the American Journal of Physic

Some notes on an extended query language for FSM

FSM is a database model that has been recently proposed by the authors. FSM uses basic concepts of classification, generalization, aggregation and association that are commonly used in semantic modelling and supports the fuzziness of real-world at attribute, entity, class and relations intra and inter-classes levels. Hence, it provides tools to formalize and conceptualize real-world within a manner adapted to human perception of and reasoning about this real-word. In this paper we briefly review basic concepts of FSM and provide some notes on an extended query language adapted to it.ou