CITATION AND TENSE FOR REVIEWING PREVIOUS RESEARCH IN THE INRODUCTION SECTION OF ENGLISH 35 SCIENCE JOURNALS BY NON-NATIVE SPEAKERS.

The aim of this study is to explore the citation pattern in relation to tense choice for reporting pastliterature in the Introduction section of English research articles by non-native speakers. Since theresearch dealt with one type of papers, i.e. research articles, Genre Analysis was adopted. Theresults indicate that in terms of types, IPC (Information Prominent Citation) referring to generalareas of research is much more dominant than APC (Author Prominent Citation) referring tospecific areas whereas in the standard pattern the number of APC should be more dominant thanIPC since IPC only functions as an “opening move” for reporting past literature. As IPC is moredominant than APC, the present tense also outnumbers the past tense

Introducing New Methodologies for Identifying Design Patterns for Internationalization and Localization

This paper describes a new methodology for deriving interaction design patterns from an analysis of ethnographic data. It suggests using inductive and deductive analysis processes to identify and articulate patterns that address the needs of culturally diverse users of interactive, collaborative systems. This might inform the internationalization and localization process of computer supported collaboration systems

How to design for persistence and retention in MOOCs?

Design of educational interventions is typically carried out following a design cycle involving phases of investigation, conceptualization, prototyping, implementation, execution and evaluation. This cycle can be applied at different levels of granularity e.g. learning activity, module, course or programme. In this paper we consider an aspect of learner behavior that can be critical to the success of many MOOCs i.e. their persistence to study, and the related theme of learner retention. We reflect on the impact that consideration of these can have on design decisions at different stages in the design cycle with the aim of en-hancing MOOC design in relation to learner persistence and retention, with particular attention to the European context

THE IMPLICATURE AND VIOLATION OF MAXIMS IN INDONESIAN ADVERTISEMENTS

We all know that advertising is a business in which language is used to persuade people to do things (e.g., buy some product) and / or believe things (believing that the value of the product is trustworthy or a good one). The phenomenon, however, is that we tend to doubtthe truth conditions of the advertisements. In other words, we do not take those ads seriously. We are not very affected emotionally yet we are just amused and regard them as entertaining fallacies (e.g. the “AXE” male perfume). Some reasons might verify this fact. However, this paper is just concerned with the language phenomenon existing in theadvertisement world. A common shared perspective on the advertisement language within Indonesian ads is, among others, bombastic, hyperbolic, and many times, irrational. Not the least, most of the ads have a similar tendency to “violate” the language as long as theproduct sells. Apparently, Indonesian ads are apt to employ indirect language(‘implicature’) in their emulating their own product and devaluing their competitor’s product (e.g. the then Yahama’s “Yang Lain Makin Ketinggalan”). Upon these intriguing facts, this paper attempts to highlight general features of Indonesian advertisements in termsof (1) the violation of Grice’s conversational maxims (rules and norms) and (2) implicature(extended meaning). Alternating a more ‘acceptable’ model of ads could be a by-product ofthis paper