The Importance of Transparency and Willingness to Share Personal Information

This study investigates the extent to which individuals are willing to share their sensitive personal information with companies. The study examines whether skepticism can influence willingness to share information. Additionally, it seeks to determine whether transparency can moderate the relationship between skepticism and willingness to share and whether 1) companies perceived motives, 2) individual’s prior privacy violations, 3) individuals’ propensity to take risks, and 4) individuals self-efficacy act as antecedents of skepticism. Partial Least Squares (PLS) regression is used to examine the relationships between all the factors. The findings indicate that skepticism does have a negative impact on willingness to share personal information and that transparency can reduce skepticis

Secure webs and buying intention: the moderating role of usability

El presente trabajo ha planteado un modelo conceptual a fin de mostrar como los antecedentes de la intención de compra se ven reforzados en contextos de Webs altamente usables. Específicamente, el trabajo analiza en profundidad el rol moderador de la usabilidad en la explicación de la conexión entre seguridad de una Web e intención de compra. Entre ambos extremos (seguridad e intención de compra), se han incluido diversas variables para explicar mejor su conexión. Para ello, ha sido diseñada una Web ficticia de ropa dirigida al segmento joven de clase media. A fin de alterar la usabilidad de la Web se han realizado dos tipos de manipulaciones: la velocidad y la facilidad de uso de la Web. Las dos Webs creadas (alta usabilidad y baja usabilidad) fueron visitadas por un total de 170 encuestados que fueron compensados con un USB valorado en 15 euros. Los resultados muestran que la seguridad percibida en la Web acarrea tres interesantes efectos (especialmente para la Web altamente usable): (i) mejora las actitudes agrado, (ii) reduce el nivel de riesgo percibido; (iii) aumenta la confianza. Los dos últimos efectos, a su vez, acaban aumentando la intención de compra.. Por último, se ha demostrado que la usabilidad, efectivamente, refuerza las relaciones consideradas en el modelo propuesto para explicar la intención de compra.A conceptual model has been proposed to show how buying intention antecedents are reinforced in highly usable contexts. Specifically, this paper deeply analyses the moderator role of system variables (usability) on explaining the relationship between Web security and buying intention. Between both extremes (security and buying intention), several relationships have also been stated to better explain this effect. An “ideal” fictitious Website was designed for a non existent clothing company directed at the segment of middle class consumers. In order to alter Web usability, two blocks of changes were made, one concerning Website speed and the other related to ease of use. Our experiment sample consisted of 170 respondents who participated in exchange for a pen-drive (USB) valued at 15 euros. The results show that improving website security has three interesting effects (especially in high usable contexts): (i) it improves pleasure attitudes, (ii) reduces the level of perceived risk and (iii) increases trust. Secondly, it has been found that to increase buying intention, two actions must be taken: (i) to diminish perceived risk and (ii) to improve users’ pleasure attitudes towards the Website. Finally, usability has been found to have a moderating role in all the relationships considered (reinforcing them)

An improved negative selection algorithm based on the hybridization of cuckoo search and differential evolution for anomaly detection

The biological immune system (BIS) is characterized by networks of cells, tissues, and organs communicating and working in synchronization. It also has the ability to learn, recognize, and remember, thus providing the solid foundation for the development of Artificial Immune System (AIS). Since the emergence of AIS, it has proved itself as an area of computational intelligence. Real-Valued Negative Selection Algorithm with Variable-Sized Detectors (V-Detectors) is an offspring of AIS and demonstrated its potentials in the field of anomaly detection. The V-Detectors algorithm depends greatly on the random detectors generated in monitoring the status of a system. These randomly generated detectors suffer from not been able to adequately cover the non-self space, which diminishes the detection performance of the V-Detectors algorithm. This research therefore proposed CSDE-V-Detectors which entail the use of the hybridization of Cuckoo Search (CS) and Differential Evolution (DE) in optimizing the random detectors of the V-Detectors. The DE is integrated with CS at the population initialization by distributing the population linearly. This linear distribution gives the population a unique, stable, and progressive distribution process. Thus, each individual detector is characteristically different from the other detectors. CSDE capabilities of global search, and use of L´evy flight facilitates the effectiveness of the detector set in the search space. In comparison with V-Detectors, cuckoo search, differential evolution, support vector machine, artificial neural network, na¨ıve bayes, and k-NN, experimental results demonstrates that CSDE-V-Detectors outperforms other algorithms with an average detection rate of 95:30% on all the datasets. This signifies that CSDE-V-Detectors can efficiently attain highest detection rates and lowest false alarm rates for anomaly detection. Thus, the optimization of the randomly detectors of V-Detectors algorithm with CSDE is proficient and suitable for anomaly detection tasks

Simply tell me how -- On Trustworthiness and Technology Acceptance of Attribute-Based Credentials

Attribute-based Credential Systems (ACS) have been long proposed as privacy-preserving means of attribute-based authentication, yet neither been considered particularly usable nor found wide-spread adoption, to date. To establish what variables drive the adoption of \ACS as a usable security and privacy technology, we investigated how intrinsic and presentation properties impact their perceived trustworthiness and behavioral intent to adopt them. We conducted two confirmatory, fractional-factorial, between-subject, random-controlled trials with a total UK-representative sample of $N = 812$ participants. Each participant inspected one of 24 variants of Anonymous Credential System Web site, which encoded a combination of three intrinsic factors (\textsf{provider}, \textsf{usage}, \textsf{benefits}) and three presentation factors (\textsf{simplicity}, presence of \textsf{people}, level of available \textsf{support}). Participants stated their privacy and faith-in-technology subjective norms before the trial. After having completed the Web site inspection, they reported on the perceived trustworthiness, the technology adoption readiness, and their behavioral intention to follow through. We established a robust covariance-based structural equation model of the perceived trustworthiness and technology acceptance, showing that communicating facilitating conditions as well as demonstrating results drive the overall acceptance and behavioral intent. Of the manipulated causal variables, communicating with simplicity and on the everyday usage had the greatest and most consistently positive impact on the overall technology acceptance. After earlier correlational empirical research on ACS technology acceptance, ours is the first research showing cause-effect relations in a structural latent factor model with substantial sample size.Comment: 15 pages. Work funded by the ERC Starting Grant CASCAde (GA no 716980

AN EMPIRICAL STUDY OF E-LOYALTY DEVELOPMENT PROCESS FROM THE E-SERVICE QUALITY EXPERIENCE: TESTING THE ETALIQ SCALE

This research aims to investigate the process and factors for developing customer loyalty through eservice quality experience. Based on previous studies on e-loyalty and loyalty, we developed an integrated model of e-loyalty antecedent factors by testing the eTailQ scale including website quality, security/privacy, value perception, reliability and customer support which are mediated through trust and satisfaction. Data was collected from 140 e-commerce users and analyzed with Lisrel 8.8. The analysis result demonstrated that eTailQ scale is effective in developing customer loyalty and both satisfaction and trust has played important roles in shaping the e-loyalty development process. However, contradictory to the traditional loyalty study, customer support does not play a significant role in e-loyalty development process

The interplay of trustworthiness and perceived risk and their influence on consumer’s acceptance of self-service technology innovations: the case of Digipost by Posten Norge AS

This paper looks at factors influencing consumer’s attitude formation in the light of adopting a new self-service technology (SST). Previous research has shed light on the importance of trustworthiness and risk, however, the literature does not account for the multidimensionality of these constructs or lacks understanding of how they operate on different levels. Similarly, self-efficacy was previously found to be an important antecedent for attitude formation towards SST, but is rarely included in the analysis. To bridge this gap, we examine data on a sample of Norwegian consumers and their attitude towards Digipost, the digital mailbox service of Posten Norge. We test direct effects of different dimensions of trustworthiness, perceived risk and self-efficacy on attitude towards the SST innovation. The results suggest that all factors contribute to attitude formation towards SST in some way, with time risk exhibiting the strongest influence. Managers are therefore recommended to place particular emphasis on controlling for the differences the antecedents that cause resistance in adapting SST innovations.nhhma

Facebook: The Holy Grail of Relationship Marketing?

Relationship marketing has been a focus of online studies for a number of years. These studies have indicated that relationships in these environments are driven by commitment, trust, privacy concerns and stickiness. However, research on the use of Facebook as a relationship marketing building platform has received little attention. Therefore, this paper focuses on the constructs of relationship marketing and how they impact on relationships in the Facebook context. Questionnaires were distributed to a convenience sample of 300 students. The study confirmed that the factors influencing relationships on Facebook were similar to the factors influencing relationships in other online environments. The implications of the results of the study are discussed

An Empirical Study of Factors Influencing the Adoption of Internet Banking

With rapid development of information technology, the banking industry has undergone significant operation changes over the last decade. Owing to few studies have examined the role of privacy concerns, trust and their antecedents in this issue, we consider that it is essential to identify the factors affect the adoption of Internet banking. Therefore, an empirical study was undertaken and the data of 670 responses was collected. In our attempt to bridge this gap, we found that perceived vulnerability and social awareness can significantly affect privacy concerns. In addition, perceived reputation and perceived similarity are also significant antecedents of trust, and it is consistent as prior studies in other fields. Furthermore, we found no support for the hypothesized effect of perceived size on trust as physical e-commerce. Finally, to our surprise, the negative relationship between privacy concerns and behavioral intention does not support. Therefore, bank managers can take these hypotheses into strategic considerations when they popularize the internet banking services to their customers. Since social awareness and perceived vulnerability are the personalities of the customer, banks can enhance their trust by not only reinforcing the physical reputation but also building up more similarity between physical bank and website style of internet banking. In sum, our research provide a different perspective on this critical, and we can reconsider other related factors in the further research