VIRAL MARKETING IN THE INTERNET. CHARACTERISTICS OF AN EFFECTIVE VIRUS.

Among internet users surveyed, 63% declares a negative attitude towardsadvertisements placed in the Internet [3]. At the same time, the value of advertising market in theInternet in Poland has a colossal potential. The internet advertisement will appeal to Internauts ifthe form of its content is amusing (50 percent), creative and surprising (45 percent) or when itprovides consumers with useful information (34 percent) [3]. What is more, it is possible that usersinteract with an advertisement and pass it farther. It means that they express ââ¬Ësubconsciousacceptance’ of advertisement. Such a behaviour is known as viral marketing.marketing, viral marketing, Internet, Viral Spoof

INTERNET ADVERTISEMENT ANALYSIS: TASK-BASED LANGUAGE LEARNING TO PROMOTE HIGHER ORDER THINKING IN EFL TEACHING

Internet provides plentiful sources for language learning. However, advertisement in internet so far is just treated as commodity promotion. Therefore, students will look at the advertisement only if they are searching products to purchase. Anyway, advertisement in internet can be utilized to improve students’ critical and creative thinking through the introduction of higher order thinking at English class. This article proposes a teaching procedure to improve students’ critical and creative thinking by integrating the task-based language learning and the higher order thinking skills, using the product advertisement in internet as the resources

Features of the development of the market segment of internet-advertising in Ukraine

У статті проведено дослідження ринкового сегменту Internet-реклами в Україні. Здійснено оцінку результатів часток окремих сегментів ринку медійної Internet-реклами в 2016 році. Виявлено, що протягом 2016 року найбільшу частку в сегменті Internet-реклами займає так звана банерна реклама, результат якої становить 51,2%. Досліджено, що банерна Internet- реклама є досить популярною як в світі, так і в Україні, адже вона дуже зручна у використанні, сприяє «запам’ятовуванню» інформації про різні компанії та бренди, що постійно відображаються, коли людина передивляється різного роду Internet- ресурси. Проаналізовано результати часток окремих сегментів ринку мобільної медійної Internet-реклами за 2016 рік. Визначено, що найбільший результат має частка банерної реклами (19,0%) в загальній структурі мобільної медійної Internet- рекламиВ статье проведено исследование рыночного сегмента Internet-рекламы в Украине. Осуществлена оценка результатов долей отдельных сегментов рынка медийной Internet-рекламы в 2016 году. Выявлено, что в течение 2016 года наибольшую долю в сегменте Internet-рекламы занимает так называемая баннерная реклама, результат которой составляет 51,2%. Доказано, что баннерная Internet-реклама является достаточно популярной как в мире, так и в Украине, ведь она очень удобна в использовании, способствует «запоминанию» информации о различных компаниях и брендах, которые постоянно отображаются, когда человек пересматривает разного рода Internet- ресурсы. Проанализированы результаты долей отдельных сегментов рынка мобильной медийной Internet-рекламы за 2016 год. Определено, что наибольший результат имеет доля баннерной рекламы (19,0%) в общей структуре мобильной медийной Internet-рекламы.In the article there were studied the market segment of Internet-advertisement in Ukraine. Results of the parts of individual segments of the Internet-advertisement market in 2016 are estimated. It was determined that during 2016, the largest part in the segment of Internet-advertisement occupies the so-called banner advertisement, which results in 51.2%. It was investigated that banner Internet-advertisement is quite popular both in the world and in Ukraine, because it is very convenient to use, promotes “memorizing” information about different companies and brands that are constantly reflected when a person is looking through various kinds of Internet resources. The results of the parts of separate segments of the market of mobile media Internet- advertisement for 2016 were analyzed. It has been determined that the banner advertisement (19,0%) occupies the largest part in the overall structure of mobile Internet-advertisement

Network Non-neutrality Debate: An Economic Analysis

This paper studies the economic utilities and the quality of service (QoS) in a two-sided non-neutral market where Internet service providers (ISPs) charge content providers (CPs) for the content delivery. We propose new models on a two-sided market which involves a CP, an ISP, end users and advertisers. The CP may have either the subscription revenue model (charging end users) or the advertisement revenue model (charging advertisers). We formulate the interactions between the ISP and the CP as a noncooperative game problem for the former and an optimization problem for the latter. Our analysis shows that the revenue model of the CP plays a significant role in a non-neutral Internet. With the subscription model, both the ISP and the CP receive better (or worse) utilities as well as QoS in the presence of side payment at the same time. However, with the advertisement model, the side payment impedes the CP from investing on its contents.Comment: 15 pages, 10 figure

How do Online Advertisements Affects Consumer Purchasing Intention: Empirical Evidence from a Developing Country

The size and range of online advertisement is increasing dramatically. Businesses are spending more on online advertisement than before. Understanding the factors that influence online advertisement effectiveness is crucial. While much research has addressed this issue, few studies have considered the case of developing countries. This study seeks to explore the factors that contribute to the effectiveness of online advertisements and affect consumer purchasing intention from the perspective of developing countries. Based on a five dimensions theoretical model, this study empirically analyzes the effect of online advertisement on purchasing intention using data collected from 339 Jordanian university students. Results show that Income, Internet skills, Internet usage per day, advertisement content and advertisement location are significant factors that affect the effectiveness of online advertisement. However, two notable findings emerged: first was the key significant role of website language and secondly and maybe most importantly is the impact of other people opinions on the effectiveness of online advertisement. Keywords: Advertisement, Consumer characteristics, Developing countries, Online Purchasing

Keberkesanan Periklanan Di Internet

This study is carried out to identify the potential of Internet as a medium to promote advertising in Malaysia. The objectives of this study are: first, to examine the relationship of the Internet users’ demographic background and their decision and acceptance of advertising through the Internet. Second, to identify the relationship of the unique features of Internet which includes interactive and hypermedia, with the decision to expose oneself to Internet advertisement. Third, to relate the advertising features such as message strategies and creative strategies with the decision and acceptance of Internet advertisement by the Internet users. And, forth, to relate features of goods advertised such as type, brand, price and safe guarantee with the decision and acceptance of Internet advertisements. Two types of the analysis were carried out in connection with the contents of the advertisements in order to examine the features and types of advertisements promoted in the Internet and guided questionaire to extract information from the users. The advertisement content analysis has been carried out onto 120 advertisements in JARING and TMnet websites. At the same time 150 of the identified users of Clustered Relative Random Sampling have been interviewed. Respondents are selected among the Internet users of Kuala Lumpur. Tests to analyse the datas are carried out through the SPSS package for descriptive and inferential analysis in order to determine the frequency, correlation and crosstabulation. Despite the vast potential, Malaysian Internet advertiser have to go to the extend in order to convince the Internet users of the safety and quality of the goods ordered through the Internet. The decision making process to any goods through the Internet is dependable to 1) advertisement attraction 2) social acceptance 3) unique features of the Internet which includes its ability to interact and hypermedia, and 4) quality of the product promoted. Shopping through the Internet has yet to be recognised as a part of the Malaysian culture. But, it has a vast potential to compete with other advertisement medias including television and newspapers. Internet advertisements may serve as a tool to maintain their production image as well as to promote their goods

The Relationship Between Internet Marketing, Search Volume, and Product Sales

This paper determines whether internet advertisement, and a product’s online popularity, as measured in search queries, can predict sales revenue. To test for correlations, the sales data, ad spending, and Google keyword search volume for Apple’s iPod and iPhone was collected, and developed into a finite distributed lag model. The model for the iPod’s sales revenue shows that there is a strong seasonal effect on sales, and neither the internet popularity, as measured by Google searches, or advertisement spending has a statistically significant effect. The iPhone’s sales revenue is shown to be significantly influenced by the internet popularity, and its lag. The iPhone’s revenue is not significantly affected by advertising or seasonality. The results of this study could be used to determine the effectiveness of advertisement on consumer interest in a product, on the internet. Similar models could be able to determine whether Google search volume can predict the sales revenues of other products.No embarg