Utilising content marketing metrics and social networks for academic visibility

There are numerous assumptions on research evaluation in terms of quality and relevance of academic contributions. Researchers are becoming increasingly acquainted with bibliometric indicators, including; citation analysis, impact factor, h-index, webometrics and academic social networking sites. In this light, this chapter presents a review of these concepts as it considers relevant theoretical underpinnings that are related to the content marketing of scholars. Therefore, this contribution critically evaluates previous papers that revolve on the subject of academic reputation as it deliberates on the individual researchers’ personal branding. It also explains how metrics are currently being used to rank the academic standing of journals as well as higher educational institutions. In a nutshell, this chapter implies that the scholarly impact depends on a number of factors including accessibility of publications, peer review of academic work as well as social networking among scholars.peer-reviewe

Estimating the potential impacts of open access to research findings

Advances in information and communication technologies are disrupting traditional models of scholarly publishing, radically changing our capacity to reproduce, distribute, control, and publish information. The key question is whether there are new opportunities and new models for scholarly publishing that would better serve researchers and better communicate and disseminate research findings. Identifying access and efficiency limitations under the subscription publishing model, this paper explores the potential impacts of enhanced access to research outputs using a modified Solow-Swan model, which introduces ‘accessibility’ and ‘efficiency’ parameters into calculating returns to R&D. Indicative impact ranges are presented for Government, Higher Education and Australian Research Council R&D expenditures. We conclude that there may be substantial benefits to be gained from more open access to research findings

Publishing in 20 leading marketing journals – an examination of global performance

Purpose of this paper was to examine the global contribution of academics to marketing literature between 1999 and 2003. This was done based on an examination of the location of academics institution of employment, as reported in published works within the targeted journals. This was then used to examine the globally dispersion of publishing by institutions.Design/approach. The paper used a content analysis. The authorship of all articles in 20 leading journals was examined between 1999 and 2003. Empirical examination of institutions performance was undertaken across geographic regions. There was also an examination of whether the type of journal impacted on regional performance, using Polonsky and Whitelaw&rsquo;s (2006) A, B and C journal groupings.Findings. The research found that there is a significant &ldquo;bias&rdquo; of authorship within the 20 journals examined, with the majority of works published by academics at institutions in North America. There is some variation in regional performance based on the type of journal examined. However, when one considers the number of universities within each country/region, it is identified that the proportion of institutions within a country/region publishing within the targeted journals is in fact hight outside North America.Limitations. There was no attempt to examine why any differences exist. The study also only focused on a sample of 20 English language journals over 5 years, although these journals have been &lsquo;defined&rsquo; as a leading marketing journal for European marketing academics.Practical Implications. The research suggests that there may in fact be a range of differences in publishing behaviour. It is unclear if these differences relate to variations in the &ldquo;objectives&rdquo; of institutions within each country or other factors. The research posits that a marketing knowledge may be unnecessarily restricted, if there is a bias against non-north American perspectives.Originality. While there have been other works examining research performance of institutions, there have not been any marketing-related works that focused on the nation in which authors work. This work therefore takes a global &ldquo;snapshot&rdquo; of national research performance within marketing.<br /

Publishing patterns within the UK accounting and finance academic community

This study reports on publishing patterns in the UK and Irish accounting and finance academic community for the 2-year period 1998-1999 using the data contained in the BAR Research Register. It is found that the community has been growing modestly since 1991, with a doubling in the number of PhD-qualified staff (to 30%) and a reduction in the number with a professional qualification (from 81 to 58%). Nearly half of all outputs appear in other than academic journals. The mean number of publications is 1.76 per capita, with significantly more staff active in publishing than in 1991 (44% compared to 35%). However, only 17% publish in a subset of 60 'top' journals. Just over half of all articles are published in the core discipline journals, the rest appearing mainly in management, economics, sociology, education and IT journals. This may indicate a growing maturity in the disciplines, whereby applied research findings are flowing back into related foundation and business disciplines. Nearly two-thirds of academic articles are co-authored, with 25% of contributions coming from outside the community, indicating an openness to interdisciplinary collaboration, collaboration with overseas academics and collaboration with individuals in practice. The findings of this study will be of assistance to those making career decisions (either their own career or decisions involving other people's careers). They also raise awareness of the way in which the accounting and finance disciplines are developing

The Scholarship Circle: an introduction to writing for publication for nursing faculty

Background: This case report describes a collaborative effort between a health sciences librarian and an instructional designer to create and implement a writing professional development experience called the Scholarship Circle. It was aimed at increasing scholarly productivity by junior and nontenure-track faculty in a college of nursing. Case Presentation: The Scholarship Circle activities were carried out in a synchronous and an asynchronous online environment over ten weeks and included weekly lectures from nurse-scholars, discussions and peer reviews, and writing support from the librarian. The Scholarship Circle designers surveyed participants before and after the course to explore faculty perceptions and conducted a bibliographic analysis to gauge increases in scholarly productivity. Conclusions: While both tenure-track and nontenure-track faculty perceived lack of time as a significant barrier to publication, only nontenure-track faculty perceived lack of writing experience and getting started as significant obstacles. In the two years following the Scholarship Circle, faculty with doctor of philosophy and doctor of education degrees produced the greatest number of scholarly publications, whereas faculty with other degrees demonstrated a modest increase in scholarship. Online writing support programs have the potential to positively impact scholarly productivity for junior and nontenure-track faculty, especially if they emphasize time management for writing, confidence-building strategies, and a flexible format that allows peer review and collaboration as well as participation by seasoned scholars and remote participants. Partnership between health sciences librarians and instructional designers is key to the successful design and implementation of writing support programs.Publisher allows immediate open acces

The impact of personality on scholarly performance in the light of intervening job of scholarly motivation

This examination and coming about commitment are the consequence of instructive motivation intervened in the relationship between receptiveness to experience, and measures with insightful performance. Based on the alternate elements (e.g., IQ, learning moves close and biological variables) can influence academic execution that can be broken down in future examinations.Purpose: This comparative study holistically assesses the effect of personality on scholastic motivation and scholarly performance. Design/Methodology/Approach: The contribution and the relevant methodology are based on an educational motivation interceded the association between openness to experience and standards with scholarly performance. The research sample consists of students who willfully participated and they were approached to finish a personality poll (NEO-FFI), and a scholastic motivation survey (AMS-C 28, included GPA and statistic information) on a pioneering critical comparative structural model. Findings: Based on the implied arguments and yielded results, the article considers the interceding role of scholastic motivation about personality and performance. The nature of these relations, can be a point of takeoff to assist inquires about this issue. Practical implications: Based on addressing its structural purposes, the study sheds a new light on the conscientiousness that predicts both intrinsic and extrinsic motivation. Earlier investigations show that there is a relationship between openness to involvement and insights. Originality/Value: Although this study builds upon recent studies about character, motivation and different factors can affect scholastic performance that can be analyzed in future investigations as an innovative idea for the harmonization in this field.peer-reviewe

Citation Analysis: A Comparison of Google Scholar, Scopus, and Web of Science

When faculty members are evaluated, they are judged in part by the impact and quality of their scholarly publications. While all academic institutions look to publication counts and venues as well as the subjective opinions of peers, many hiring, tenure, and promotion committees also rely on citation analysis to obtain a more objective assessment of an author’s work. Consequently, faculty members try to identify as many citations to their published works as possible to provide a comprehensive assessment of their publication impact on the scholarly and professional communities. The Institute for Scientific Information’s (ISI) citation databases, which are widely used as a starting point if not the only source for locating citations, have several limitations that may leave gaps in the coverage of citations to an author’s work. This paper presents a case study comparing citations found in Scopus and Google Scholar with those found in Web of Science (the portal used to search the three ISI citation databases) for items published by two Library and Information Science full-time faculty members. In addition, the paper presents a brief overview of a prototype system called CiteSearch, which analyzes combined data from multiple citation databases to produce citation-based quality evaluation measures

The metric tide: report of the independent review of the role of metrics in research assessment and management

This report presents the findings and recommendations of the Independent Review of the Role of Metrics in Research Assessment and Management. The review was chaired by Professor James Wilsdon, supported by an independent and multidisciplinary group of experts in scientometrics, research funding, research policy, publishing, university management and administration. This review has gone beyond earlier studies to take a deeper look at potential uses and limitations of research metrics and indicators. It has explored the use of metrics across different disciplines, and assessed their potential contribution to the development of research excellence and impact. It has analysed their role in processes of research assessment, including the next cycle of the Research Excellence Framework (REF). It has considered the changing ways in which universities are using quantitative indicators in their management systems, and the growing power of league tables and rankings. And it has considered the negative or unintended effects of metrics on various aspects of research culture. The report starts by tracing the history of metrics in research management and assessment, in the UK and internationally. It looks at the applicability of metrics within different research cultures, compares the peer review system with metric-based alternatives, and considers what balance might be struck between the two. It charts the development of research management systems within institutions, and examines the effects of the growing use of quantitative indicators on different aspects of research culture, including performance management, equality, diversity, interdisciplinarity, and the ‘gaming’ of assessment systems. The review looks at how different funders are using quantitative indicators, and considers their potential role in research and innovation policy. Finally, it examines the role that metrics played in REF2014, and outlines scenarios for their contribution to future exercises

Multi-faceted insights of entrepreneurship facing a fast-growing economy: A literature review

This study explores entrepreneurship research in Vietnam, a lower-middle-income country in Southeast Asia that has witnessed rapid economic growth since the 1990s but has nonetheless been absent in the relevant Western-centric literature. Using an exclusively developed software, the study presents a structured dataset on entrepreneurship research in Vietnam from 2008 to 2018, highlighting: low research output, low creativity level, inattention to entrepreneurship theories, and instead, a focus on practical business matters. The scholarship remains limited due to the detachment between the academic and entrepreneur communities. More important are the findings that Vietnamese research on entrepreneurship, still in its infancy, diverges significantly from those in developed and emerging economies in terms of their content and methods. These studies are contextualized to a large extent to reflect the concerns of a developing economy still burdened by the high financial and nonfinancial costs