Mobile Marketing: Applications And Implications For Physicians In Private Practice

The rapid proliferation of mobile technologies and mobile devices has resulted in an increase in the importance of mobile marketing and has captured the interest of academic researchers from a wide variety of disciplines. Due to its unique characteristics, mobile marketing is playing an increasingly significant role in marketing communication and Customer Relationship Management (CRM) efforts of organizations in various industries and professions. As mobile technologies and applications continue to evolve, the resulting opportunities for their increased use in the health care sector at large, and within specific sectors in the industry, are poised to increase significantly in coming years. Specifically, this paper explores the primary applications and implications of mobile marketing for physicians in private practice. Some of the key questions and challenges associated with the integration of mobile technologies by physicians in private practice are investigated and suggestions are made for future research directions

Trends in Mobile Computing within the IS Discipline: A Ten-Year Retrospective

We analyze mobile computing trends in research and practice between the years 2000–2009 with an inductive categorization of 806 articles in nineteen leading academic, crossover, and practitioner outlets. We integrate this categorization with previous research in mobile commerce and e-business in order to provide the most comprehensive categorization to date. Using this categorization, we next investigate trends in the discussion and research on mobile computing. From these trends, we develop a comprehensive framework that addresses both where mobile computing research has been over the past ten years, but also areas of opportunity for future research. Results indicate research is required in the areas of: (a) IT value stream proposition (both within and outside the firm), (b) human-computer interaction (designing usable mobile computing systems), (c) legal/ethical issues surrounding mobile computing-enabled activities, and (d) organizational/societal impact and change precipitated by mobile computing technologies

Smartphones

Many of the research approaches to smartphones actually regard them as more or less transparent points of access to other kinds of communication experiences. That is, rather than considering the smartphone as something in itself, the researchers look at how individuals use the smartphone for their communicative purposes, whether these be talking, surfing the web, using on-line data access for off-site data sources, downloading or uploading materials, or any kind of interaction with social media. They focus not so much on the smartphone itself but on the activities that people engage in with their smartphones

A Review on mobile SMS Spam filtering techniques

Under short messaging service (SMS) spam is understood the unsolicited or undesired messages received on mobile phones. These SMS spams constitute a veritable nuisance to the mobile subscribers. This marketing practice also worries service providers in view of the fact that it upsets their clients or even causes them lose subscribers. By way of mitigating this practice, researchers have proposed several solutions for the detection and filtering of SMS spams. In this paper, we present a review of the currently available methods, challenges, and future research directions on spam detection techniques, filtering, and mitigation of mobile SMS spams. The existing research literature is critically reviewed and analyzed. The most popular techniques for SMS spam detection, filtering, and mitigation are compared, including the used data sets, their findings, and limitations, and the future research directions are discussed. This review is designed to assist expert researchers to identify open areas that need further improvement

Impact of consumer trust online on purchasing intentions of young consumer in e-commerce

Abstract. The dynamic growth of e-commerce is encompassed by the sale of goods and services by means of telecommunication networks. One of the factors that determine its development is online trust - the relations between online sellers and consumers. In the herein paper, the most important circumstances of consumer trust online have been identified, while also an analysis of its impact on the intentions of entering transactions on websites have been conducted. The principal aim of the authors was to search for answers to the following questions: What is the level of consumer trust online among young people? What factors have an impact on the level of consumer trust of young people? How does consumer trust online have an impact on the intention to continue further relations with the website? In the search for answers to these questions, the method of critical analysis of subject-related literature and survey were applied

Factors influencing the acceptance of mobile banking services among students of higher education at Klang Valley in Malaysia

The mobile banking in Malaysia is still in its infancy stage and the reason to explain the acceptance as well as the understanding of the actual usage level of mobile banking services still remains unclear. Various models have been developed and proposed to increase the understanding of this issue. The proposed model of Decomposed Theory of Planned Behaviour was empirically evaluated by decomposing the attitude, perceived behavioural control, subjective norm, perceived risk and perceived trust. The decomposition approach adopted by models provide a detailed set of antecedents that could better explain the intention to adopt mobile banking. Data was collected through self administered survey questionnaire from 302 full time students in local public universities in Klang Valley, Malaysia. Structural Equation Modeling is the main statistical technique applied in this study. This study revealed that actual use of mobile banking recorded low level of usage. In particular, the study found that the attitude, perceived behavioural control and perceived trust are found to have a significant effect on the students‘ intention to use mobile banking except for subjective norm and perceived risk which were partially supported. However, on the antecedent effect of the main belief, the perceived ease of use and perceived security was found to have insignificant result. Overall, the result signifies that the model support a good understanding of the factors that influence the intention to use and actual usage of mobile banking. As expected, the main belief provides more decomposition of the specific factors that influence behaviour. Finally, limitations of the research and recommendations for future research are presented

A Study on Development of Dual Phase Mobile Banking Adoption Model

The paper focused on development of mobile banking adoption model depicting two phases of mobile banking adoption vis-à-vis reducing the resistance to adopt mobile banking and inducing the adoption of mobile banking. The paper has used integrated Technology Acceptance Model (TAM) as proposed by Gu et al. (2009), along with two other factors namely Trust and Relative Advantage to study mobile banking adoption behaviour and Resistance Model as proposed by Laukkanen & Kiviniemi (2010) adding relative disadvantage (negative relative advantage) as one more factor, to study the mobile banking resistance behaviour. The data has been collected using online as well as offline questionnaire from 633 respondents in India. The model of dual phase mobile banking adoption will raise an opportunity for increased use of mobile banking in India

Identity Authentication Security Management in Mobile Payment Systems

Mobile payment is a new payment method offering users mobility, reachability, compatibility, and convenience. But mobile payment involves great uncertainty and risk given its electronic and wireless nature. Therefore, biometric authentication has been adopted widely in mobile payment in recent years. However, although technology requirements for secure mobile payment have been met, standards and consistent requirements of user authentication in mobile payment are not available. The flow management of user authentication in mobile payment is still at its early stage. Accordingly, this paper proposes an anonymous authentication and management flow for mobile payment to support secure transaction to prevent the disclosure of users\u27 information and to reduce identity theft. The proposed management flow integrates transaction key generation, encryption and decryption, and matching to process users\u27 personal information and biometric characteristics based on mobile equipment authentication carrier

An empirical investigation of smartphone technology acceptance among Universiti Utara Malaysia students

This study investigated smartphone technology acceptance among Universiti Utara Malaysian (UUM) students by using the Technology Acceptance Model (TAM). The rapid diffusion of computer technology into smartphone increases smartphone penetration among Universiti Utara Malaysia students. The aim of this study was to determine the relationship of Perceived Ease of Use (PEU) and Perceived Usefulness (PU) as independent variables, and Attitude (ATT) and Behavioural intention (BI) as dependent variables on Smartphone Technology Acceptance among Universiti Utara Malaysia students. In addition, in this research Gender was used as a moderator to test the relationship between Attitude (ATT) and Behavioural intention (BI). In order to collect data a total of 500 questionnaires were distributed to (UUM) final year and postgraduate students in three colleges COB, CAS and COLGIS. The hypothesis results showed that there was a significant relationship among the four variables except Gender. This was because Gender failed to moderate in explaining the relationship between Attitude (ATT) and Behavioural intention (BI). On the other hand the statistical result showed that there was partial mediation effect of Perceived Usefulness (PU) on the relationship between Perceived Ease (PEU) of Use and Attitude (ATT) on Smartphone Technology Acceptance among Universiti Utara Malaysian students. Furthermore the researcher found that there was a significant relationship between both the dependent variables - Attitude (ATT) and Behavioural intention (BI) on smartphone technology acceptance among UUM students. The overall finding showed that technology advancement and breakthrough design of smartphone technology are the key factors that attract Universiti Utara Malaysia students to accept smartphone technology. On the other hand, usefulness and ease of use of the smartphone technology play important roles in influencing (UUM) students to have the intention to use smartphone technology in accomplishing their personal tasks. This is because the usefulness of smartphone technology with promising results makes (UUM) students rely heavily on this device

M-Commerce: Any Time, Any Place, Any Device

People on the move need services, information and entertainment that move with them. With access to mobile devices, such applications and services can happen here and now. Mobile phones, mobile Internet access, and mobile commerce are growing much faster than are their fixed counterparts. The projected number of hand-held (mobile) devices will exceed the number of stationary terminals in the world over the next few years. This paper investigates the current usage of m-commerce technology in the United States. The author attempts to predict the future growth and trends by a market survey of usage, attitude and preferences of the US consumers. Based on the outcome of this research, businesses could deter-mine how they can utilize the current mobile technology to establish a large customer base, gain customer loyalty and target those individuals seen as the most profitable to the company. It also explores customers’ impressions on future usage and developments of m-commerce