The Impact of Experiential Augmented Reality Applications on Fashion Purchase Intention

Utilizing the stimulus-organism-response (SOR) model, the purpose of this study is to examine the effects of augmented reality (AR) (specifically augmentation) on consumers’ affective and behavioral response and to assess whether consumers’ hedonic motivation for shopping moderates this relationship. An experiment using the manipulation of AR and no AR was conducted with 162 participants aged between 18 and 35. Participants were recruited through snowball sampling and randomly assigned to the control or stimulus group. The hypothesized associations were analyzed using linear regression with bootstrapping. The paper demonstrates the benefit of using an experiential AR retail application (app) to positively impact purchase intention. The results show this effect is mediated by positive affective response. Furthermore, hedonic shopping motivation moderates the relationship between augmentation and the positive affective response. Because of the chosen research approach, the results may lack generalizability to other forms of augmentation. Therefore, researchers are encouraged to test the proposed model using different types of AR stimuli. Furthermore, replication of the study with other populations would increase the generalizability of the findings. Results of this study provide a valuable reference for retailers of the benefits of using AR when attempting to optimize experiential value in online environments. The study contributes to experiential retail and consumer purchase behavior research by deepening the conceptualization of the impact of experiential technologies, more specifically AR apps, by considering the role of hedonic shopping motivations.Peer reviewe

PIWeCS: enhancing human/machine agency in an interactive composition system

This paper focuses on the infrastructure and aesthetic approach used in PIWeCS: a Public Space Interactive Web-based Composition System. The concern was to increase the sense of dialogue between human and machine agency in an interactive work by adapting Paine's (2002) notion of a conversational model of interaction as a ‘complex system’. The machine implementation of PIWeCS is achieved through integrating intelligent agent programming with MAX/MSP. Human input is through a web infrastructure. The conversation is initiated and continued by participants through arrangements and composition based on short performed samples of traditional New Zealand Maori instruments. The system allows the extension of a composition through the electroacoustic manipulation of the source material

A clash of cultures: The integration of user-generated content within professional journalistic frameworks at British newspaper websites

This study examines how national UK newspaper websites are integrating user-generated content (UGC). A survey quantifying the adoption of UGC by mainstream news organisations showed a dramatic increase in the opportunities for contributions from readers. In-depth interviews with senior news executives revealed this expansion is taking place despite residual doubts about the editorial and commercial value of material from the public. The study identified a shift towards the use of moderation due to editors’ persistent concerns about reputation, trust, and legal liabilities, indicating that UK newspaper websites are adopting a traditional gate-keeping role towards UGC. The findings suggest a gate-keeping approach may offer a model for the integration of UGC, with professional news organisations providing editorial structures to bring different voices into their news reporting, filtering and aggregating UGC in ways they believe to be useful and valuable to their audience. While this research looked at UGC initiatives in the context of the UK newspaper industry, it has broad relevance as professional journalists tend to share a similar set of norms. The British experience offers valuable lessons for news executives making their first forays into this area and for academics studying the field of participatory journalism

Siren songs or path to salvation? Interpreting the visions of web technology at a UK regional newspaper in crisis, 2006-11

A 5-year case study of an established regional newspaper in Britain investigates journalists about their perceptions of convergence in digital technologies. This research is the first ethnographic longitudinal case study of a UK regional newspaper. Although conforming to some trends observed in the wider field of scholarship, the analysis adds to skepticism about any linear or directional views of innovation and adoption: the Northern Echo newspaper journalists were observed to have revised their opinions of optimum Web practices, and sometimes radically reversed policies. Technology is seen in the period as a fluid, amorphous entity. Central corporate authority appeared to diminish in the period as part of a wider reduction in formalism. Questioning functionalist notions of the market, the study suggests cause and effect models of change are often subverted by contradictory perceptions of particular actions. Meanwhile, during technological evolution, the ‘professional imagination’ can be understood as strongly reflecting the parent print culture and its routines, despite pioneering a new convergence partnership with an independent television company

Energy Demand Shifting in Residential Households: The Interdependence between Social Practices and Technology Design

Emerging energy technologies, such as smart meters and solar photovoltaic systems (solar PV), are changing our relationship to energy. There is increasing evidence that households with solar PV on their roof tend naturally to shift their energy consumption in time to match their local generation, but what do people actually do to achieve this and how ICT can support them to optimize their consumption? In this paper we present a year-long user study to understand social practices around laundry routines and local energy generation. We highlight four challenges for the next generation of home energy management systems

Broadband for culture, a culture for broadband?

The augmentation of cultural participation in Flanders is one of the major cornerstones of the current cultural policy. Digital technologies offer a wide range of opportunities to achieve this goal, as the internet is often seen as a way to augment the number of visitors for arts centres. However, the availability of digital information technologies and the willingness to adopt these new ways of processing cultural material, is a prerequisite for this (r)evolution. This article is based on data collected in three surveys, one for each of the cultural actors; cultural organisations such as museums, arts centres etc, individual artists and art lovers in Flanders. Despite that most artists and cultural organizations are sufficiently equipped with up-to-date technological infrastructure, most websites lack true interactivity with a strong one-to-one relationship between audience, artists and cultural institutions. We therefore conclude that, although there are plenty of broadband connections and other digital tools available to the Flemish art scene, artists and cultural organisations lack a mind-set (or culture) to truly embrace and benefit from the potential of the current digital technologies

Semantic multimedia remote display for mobile thin clients

Current remote display technologies for mobile thin clients convert practically all types of graphical content into sequences of images rendered by the client. Consequently, important information concerning the content semantics is lost. The present paper goes beyond this bottleneck by developing a semantic multimedia remote display. The principle consists of representing the graphical content as a real-time interactive multimedia scene graph. The underlying architecture features novel components for scene-graph creation and management, as well as for user interactivity handling. The experimental setup considers the Linux X windows system and BiFS/LASeR multimedia scene technologies on the server and client sides, respectively. The implemented solution was benchmarked against currently deployed solutions (VNC and Microsoft-RDP), by considering text editing and WWW browsing applications. The quantitative assessments demonstrate: (1) visual quality expressed by seven objective metrics, e.g., PSNR values between 30 and 42 dB or SSIM values larger than 0.9999; (2) downlink bandwidth gain factors ranging from 2 to 60; (3) real-time user event management expressed by network round-trip time reduction by factors of 4-6 and by uplink bandwidth gain factors from 3 to 10; (4) feasible CPU activity, larger than in the RDP case but reduced by a factor of 1.5 with respect to the VNC-HEXTILE