Interactive television or enhanced televisiion? : the Dutch users interest in applications of ITV via set-top boxes

This paper is both an analysis of the phenomenon of interactive television with background concepts of interactivity and television and a report of an empirical investigation among Dutch users of set-top-box ITV. In the analytic part a distinction is made between levels of interactivity in the applications of ITV. Activities labelled as selection, customisation, transaction and reaction reveal low levels of interactivity. They may be called ‘enhanced television’. They are extensions of existing television programmes that keep their linear character. Activities called production and conversation have the potential of higher interactivity. They may lead to ‘real’ interactive television as the user input makes a difference to programmes. It is suggested that so-called hybrid ITV– TV combined with telephone and email reply channels- and (broadband) Internet ITV offer better opportunities for high interactivity than set-top-box ITV. \ud The empirical investigation shows that the demand of subscribers to set-top-box ITV in the Netherlands matches supply. They favour the less interactive applications of selection and reaction. Other striking results are that young subscribers appreciate interactive applications more than the older ones and that those with a low level of education prefer these applications more than high educated subscribers. No significant gender differences were found

Educating generation next: screen media use, digital competencies and tertiary education

Investigates the use of screen media and digital competencies of higher education students in light of the growing focus on new media and e-learning in Australian universities. Abstract The authors argue that there is a need to resist the commonplace utopian and dystopian discourses surrounding new media technological innovation, and approach the issue of its potential roles and limitations in higher education settings with due care. The article analyses survey data collected from first-year university students to consider what screen media they currently make use of, how frequently these media are interacted with, and in what settings and for what purposes they are used. The article considers what implications the digital practices and competencies of young adults have for pedagogical programs that aim to engage them in virtual environments

Interactive Food and Beverage Marketing: Targeting Children and Youth in the Digital Age

Looks at the practices of food and beverage industry marketers in reaching youth via digital videos, cell phones, interactive games and social networking sites. Recommends imposing governmental regulations on marketing to children and adolescents

COMMODITY AUDIENCE, COMMODITY EVERYTHING: INTERROGATING T-COMMERCE IN THE UNITED STATES CABLE INDUSTRY

This thesis is a theoretical and historical investigation of interactive television commerce (t-commerce). T-commerce lets viewers buy the commodities appearing in advertisements and program content. Additionally, t-commerce utilizes advanced advertising formats that target consumers precisely with customized advertisements. This thesis is grounded in theories of the audience commodity. It is argued that t-commerce is consistent with the historical trajectory of advertiser-supported television in which profits are generated by producing audiences of consumers. The business of commercial television has always been structured to produce consumers as economic and social products. The linchpin of their value as commodities is their capacity to consume. T- commerce increases the value of audiences of consumers by situating viewers in a marketplace that exhorts impulse buying and monitors consumption-related behaviour

Socialising around media. Improving the second screen experience through semantic analysis, context awareness and dynamic communities

SAM is a social media platform that enhances the experience of watching video content in a conventional living room setting, with a service that lets the viewer use a second screen (such as a smart phone) to interact with content, context and communities related to the main video content. This article describes three key functionalities used in the SAM platform in order to create an advanced interactive and social second screen experience for users: semantic analysis, context awareness and dynamic communities. Both dataset-based and end user evaluations of system functionalities are reported in order to determine the effectiveness and efficiency of the components directly involved and the platform as a whole

Developing Digital Radio for Ireland: Emerging Approaches and Strategies

Ireland’s experience of the transition from public service broadcasting to public service media has gathered pace within the last year with new legislative arrangements for media regulation, the awarding of digital terrestrial television licences and renewed attempts to introduce digital radio broadcasting on the DAB platform. The national public broadcaster, RTE, has played a central role in these developments as it attempts to manage a range of technology platforms and to provide media services for an increasingly diverse and complex market. This paper addresses the case of digital radio in Ireland and the prospects for a successful launch of DAB in 2008. Following previously stalled efforts, digital radio in Ireland is clearly entering a new phase of development: a trial digital service has been established as of 2007, a new licensing policy is in development, and a partnership of public and private broadcasters, Digital Radio Ireland, has brought together RTE and a range of leading commercial, independent radio stations, to raise the public profile of digital radio as a new service. Public awareness campaigns, buoyant sales in the consumer electronics retail sector for digital receivers, and the shutdown of the national Medium Wave broadcasting service have all served to call attention to the fact that radio is changing. But is Ireland’s digital radio initiative a case of ‘too little, too late’? The paper argues that the context for launching digital radio is very different to that of earlier attempted deployments. A diversity of digital services is now well established and is likely to have a strong bearing on adoption of DAB technologies. Unlike the early 1990s when DAB as a platform was first developed, public expectations for new digital audio services have already been extensively formed through the use of interactive websites, online radio and personalised audio services, podcasting, file sharing and portable mp3 player use. Consequently, the paper will ask if public service media provision for digital radio broadcasting can meet audience expectations and if strategies can be evolved to avoid some of the pitfalls of previous failed implementations

Not a Free Press Court?

The last decade has been tumultuous for print and broadcast media. Daily newspaper circulation continues to fall precipitously, magazines struggle to survive, and network television audiences keep shrinking. In the meanwhile, cable news is prospering, mobile devices are contributing to increased news consumption, and many new media outlets appear to be thriving. Despite the dynamism in the media industry, the Supreme Court under Chief Justice John Roberts has taken up relatively few First Amendment cases directly involving the media. The Court has addressed a number of important free speech cases since 2005, but thus far the only Roberts Court decisions directly involving the traditional media are the two decisions in FCC v. Fox Television Stations, both of which avoided the looming First Amendment issue they contained, and the only decision involving new media is Brown v. Entertainment Merchants Ass’n. This essay, taking its cue from Erwin Chemerinsky’s recent lecture, Not a Free Speech Court, attempts to read the jurisprudential tea leaves to determine what lines of argument the media might use and how they might fare in future cases before the Roberts Court. Though the evidence is scanty, the Roberts Court appears committed to protecting unpopular speech, limiting the spread of “medium-specific” First Amendment doctrines to new media, and broadly defining speech of public concern. As far as the media are concerned, however, this good news may be overshadowed by the bad. Not only has the Court sidestepped two opportunities to free broadcast media from the FCC’s content-based regulatory oversight, but, what is worse, the Court appears to see the “Fourth Estate” as little more than a slogan media corporations bandy about to further their selfish interests. In light of these observations, perhaps the media should be grateful that the Roberts Court has addressed few cases directly involving them and should hope the trend continues

Advertising and Word-of-Mouth Effects on Pre-launch Consumer Interest and Initial Sales of Experience Products

This study examines how consumers' interest in a new experience product develops as a result of advertising and word-of-mouth activities during the pre-launch period. The empirical settings are the U.S. motion picture and video game industries. The focal variables include weekly ad spend, blog volume, online search volume during pre-launch periods, opening-week sales, and product characteristics. We treat pre-launch search volume of keywords as a measure of pre-launch consumer interest in the related product. To identify probable persistent effects among the pre-launch time-series variables, we apply a vector autoregressive modeling approach. We find that blog postings have permanent, trend-setting effects on pre-launch consumer interest in a new product, while advertising has only temporary effects. In the U.S. motion picture industry, the four-week cumulative elasticity of pre-launch consumer interest is 0.187 to advertising and 0.635 to blog postings. In the U.S. video game industry, the elasticities are 0.093 and 1.306, respectively. We also find long-run co-evolution between blog and search volume, which suggests that consumers' interest in the upcoming product cannot grow without bounds for a given level of blog volume

Navigating the media divide: Innovating and enabling new business models

The worlds of traditional and new media are already clashing, and it\u27s a conflict that continues to expand. However, a second type of conflict is brewing - one that could cause major rifts among traditional partners. For media companies, it\u27s time to pursue different and somewhat opposing business models - and navigate the media divide