Creating UGC Areas of Official Destination Websites: Is there a Recipe for Success? An Insight through Netnographic Research

An analysis of the existing literature has demonstrated the importance of word of mouth as a source of information for potential tourists and service consumers. The growth of the Internet and interactive websites has lead to the creation of online communities that serve as points of reference for word of mouth and in particular for independent, personal and experiential information. Recent articles have noted the growing interest of tourism companies and destinations to include UGC areas in their official websites to provide their users with these types of information and interactivity among each others. However, so far little research has been performed on the success factors of online communities. This paper wants to create a platform for further research on the topic. If destinations want to boost visits to their websites through UGS areas and create a “buzz” through positive word of mouth, it is necessary to know the correct ingredients for success. Some of these ingredients have been discovered through a netnographic analysis of an Italian virtual mountaineering community. The analysis has shown that some of the most important issues when creating online communities are the reliability of information, the ease of finding information and creating threads and posts, the constant appearance of interesting threads and discussions, the respect for other members, the passion of all of the active users for the same topics and a certain homogeneity within the users.virtual communities, netnography, electronic word of mouth, forums, information search

Re-examining the potential effectiveness of interactive query expansion

Much attention has been paid to the relative effectiveness of interactive query expansion versus automatic query expansion. Although interactive query expansion has the potential to be an effective means of improving a search, in this paper we show that, on average, human searchers are less likely than systems to make good expansion decisions. To enable good expansion decisions, searchers must have adequate instructions on how to use interactive query expansion functionalities. We show that simple instructions on using interactive query expansion do not necessarily help searchers make good expansion decisions and discuss difficulties found in making query expansion decisions

Managing evolution and change in web-based teaching and learning environments

The state of the art in information technology and educational technologies is evolving constantly. Courses taught are subject to constant change from organisational and subject-specific reasons. Evolution and change affect educators and developers of computer-based teaching and learning environments alike – both often being unprepared to respond effectively. A large number of educational systems are designed and developed without change and evolution in mind. We will present our approach to the design and maintenance of these systems in rapidly evolving environments and illustrate the consequences of evolution and change for these systems and for the educators and developers responsible for their implementation and deployment. We discuss various factors of change, illustrated by a Web-based virtual course, with the objective of raising an awareness of this issue of evolution and change in computer-supported teaching and learning environments. This discussion leads towards the establishment of a development and management framework for teaching and learning systems

A Utility-Theoretic Approach to Privacy in Online Services

Online offerings such as web search, news portals, and e-commerce applications face the challenge of providing high-quality service to a large, heterogeneous user base. Recent efforts have highlighted the potential to improve performance by introducing methods to personalize services based on special knowledge about users and their context. For example, a user's demographics, location, and past search and browsing may be useful in enhancing the results offered in response to web search queries. However, reasonable concerns about privacy by both users, providers, and government agencies acting on behalf of citizens, may limit access by services to such information. We introduce and explore an economics of privacy in personalization, where people can opt to share personal information, in a standing or on-demand manner, in return for expected enhancements in the quality of an online service. We focus on the example of web search and formulate realistic objective functions for search efficacy and privacy. We demonstrate how we can find a provably near-optimal optimization of the utility-privacy tradeoff in an efficient manner. We evaluate our methodology on data drawn from a log of the search activity of volunteer participants. We separately assess users’ preferences about privacy and utility via a large-scale survey, aimed at eliciting preferences about peoples’ willingness to trade the sharing of personal data in returns for gains in search efficiency. We show that a significant level of personalization can be achieved using a relatively small amount of information about users

Eliciting user requirements with older adults: Lessons from the design of an interactive domestic alarm system

This paper documents how methodological challenges were addressed when identifying user requirements for an Interactive Domestic Alarm System (IDAS) designed to enable older adults to live independently in their own homes for longer. A novel approach to determine possible IDAS functionality is described, and the results of focus groups conducted with older adults and care workers are reported. The paper identifies some difficulties encountered when using the focus group method with an ageing sample, and highlights the importance of careful preparatory work if this method is to be used successfully in such a context

Information Outlook, December 2006

Volume 10, Issue 12https://scholarworks.sjsu.edu/sla_io_2006/1011/thumbnail.jp

Complements or substitutes? Immigrant and native task specialization in Spain

Learning about the impact that immigration has on the labor market of the receiving nation is a topic of major concern, particularly in Spain, where immigration has more than doubled from 4 percent to roughly 10 percent of the population within a decade. Yet, very little is known about the impact that large immigrant inflows have had on the labor market outcomes of Spanish natives. Furthermore, most studies assume that natives and immigrants are perfect substitutes within skill groups –a questionable assumption given recent findings in the literature. In this paper, we first document that foreign-born workers are not perfect substitutes of similarly skilled native Spanish workers, which may help explain why immigration has not significantly lowered natives’ wages. Instead, immigration has affected the occupational distribution of natives. Specifically, owing to the comparative advantage of foreign-born workers in manual as opposed to interactive tasks, natives relocated to occupations with a lower content of manual tasks –such as technical and alike professional occupations, clerical support jobs, and sales and service occupations. Yet, possibly owing to the significant and simultaneous reduction in the manual to interactive task supply resulting from the increase in the share of native female workers, the increase in the relative supply of manual to interactive tasks from foreign-born workers does not appear to have significantly changed the overall manual to interactive task supply in the Spanish economy