Neural correlates of processing valence and arousal in affective words

Psychological frameworks conceptualize emotion along 2 dimensions, "valence" and "arousal." Arousal invokes a single axis of intensity increasing from neutral to maximally arousing. Valence can be described variously as a bipolar continuum, as independent positive and negative dimensions, or as hedonic value (distance from neutral). In this study, we used functional magnetic resonance imaging to characterize neural activity correlating with arousal and with distinct models of valence during presentation of affective word stimuli. Our results extend observations in the chemosensory domain suggesting a double dissociation in which subregions of orbitofrontal cortex process valence, whereas amygdala preferentially processes arousal. In addition, our data support the physiological validity of descriptions of valence along independent axes or as absolute distance from neutral but fail to support the validity of descriptions of valence along a bipolar continuum

Human emotional response to steering wheel vibration in automobiles

This is the post-print (final draft post-refereeing) version of the final published paper that is available from the link below. Copyright @ 2013 Inderscience Enterprises Ltd.This study investigates what form of correlation may exist between measures of the valence and the arousal dimensions of the human emotional response to steering wheel vibration and the vibration intensity metrics obtained by means of the unweighted and the frequency weighted root mean square (rms). A laboratory experiment was performed with 30 participants who were presented 17 acceleration time histories in random order and asked to rate their emotional feelings of valence and arousal using a self-assessment manikin (SAM) scale. The results suggest a highly linear correlation between the unweighted, Wh weighted and Ws weighted vibration intensity metrics and the arousal measures of the human emotional response. The results also suggest that while vibration intensity plays a significant role in eliciting emotional feelings, there are other factors which influence the human emotional response to steering wheel vibration such as the presence of high peaks or high frequency band amplitudes

Evaluation of the mean intensity of the P-odd mixing of nuclear compound states

A temperature version of the shell-optical-model approach for describing the low-energy compound-to-compound transitions induced by external single-particle fields is given. The approach is applied to evaluate the mean intensity of the P-odd mixing of nuclear compound states. Unified description for the mixing and electromagnetic transitions allows one to evaluate the mean intensity without the use of free parameters. The valence-mechanism contribution to the mentioned intensity is also evaluated. Calculation results are compared with the data deduced from cross sections of relevant neutron-induced reactions.Comment: LaTeX, 10 page

Decoding odor quality and intensity in the Drosophila brain

To internally reflect the sensory environment, animals create neural maps encoding the external stimulus space. From that primary neural code relevant information has to be extracted for accurate navigation. We analyzed how different odor features such as hedonic valence and intensity are functionally integrated in the lateral horn (LH) of the vinegar fly, Drosophila melanogaster. We characterized an olfactory-processing pathway, comprised of inhibitory projection neurons (iPNs) that target the LH exclusively, at morphological, functional and behavioral levels. We demonstrate that iPNs are subdivided into two morphological groups encoding positive hedonic valence or intensity information and conveying these features into separate domains in the LH. Silencing iPNs severely diminished flies' attraction behavior. Moreover, functional imaging disclosed a LH region tuned to repulsive odors comprised exclusively of third-order neurons. We provide evidence for a feature-based map in the LH, and elucidate its role as the center for integrating behaviorally relevant olfactory information

No Self Without Salience:Affective and Self-relevance Ratings of 552 Emotionally Valenced and Neutral Dutch Words

It is unknown how self-relevance is dependent on emotional salience. Emotional salience encompasses an individual's degree of attraction or aversion to emotionally-valenced information. The current study investigated the interconnection between self and salience through the evaluation of emotional valence and self-relevance. 56 native Dutch participants completed a questionnaire assessing valence, intensity, and self-relevance of 552 Dutch nouns and verbs. One-way repeated-measures ANCOVA investigated the relationship between valence and self, age and gender. Repeated-measures ANCOVA also tested the relationship between valence and self with intensity ratings and effects of gender and age. Results showed a significant main effect of valence for self-relevant words. Intensity analyses showed a main effect of valence but not of self-relevance. There were no significant effects of gender and age. The most important finding presents that self-relevance is dependent on valence. These findings concerning the relationship between self and salience opens avenues to study an individual's self-definition

The Impact of Ad Characteristics on Adolescents’ Attitudes Towards Antismoking Ads

Smoking exerts a considerable burden not only on those who smoke but just as well on society at large. In response, governments and institutions often resort to advertising which aims to discourage smoking. Unfortunately, our knowledge of the workings of antismoking advertising is detrimentally limited. In particular, the literature delving into the impact of antismoking ad characteristics (e. g., ad content, valence, intensity) on the overall effectiveness of antismoking advertising is scarce and contradictory. This empirical study aims to enhance the knowledge of antismoking advertising by presenting results of the survey involving Slovene adolescents. The adolescents were first exposed to advertisements of different antismoking ad contents (for the purpose of this study the term ‘ad content’ refers to types of appeals used in antismoking advertising), ad valence and intensity, and later invited to respond to a number of questions measuring their attitudes toward the ads, their attitudes toward smoking, their intentions to smoke, etc. The results indicate that while the different intensity and valence of ads produce varying attitudes toward the ads, we could not confirm these differences based on ad content. Also, we found that adolescent smokers respond to antismoking ads differently than do their nonsmoking peers. Our findings offer several important implications for antismoking advertisers and the research community interested in the workings of antismoking advertising.smoking and adolescents, antismoking advertising, attitudes toward antismoking ads