Is adaptation of e-advertising the way forward?

E-advertising is a multi-billion dollar industry that has shown exponential growth in the last few years. However, although the number of users accessing the Internet increases, users don’t respond positively to adverts. Adaptive e-advertising may be the key to ensuring effectiveness of the ads reaching their target. Moreover, social networks are good sources of user information and can be used to extract user behaviour and characteristics for presentation of personalized advertising. Here we present a two-sided study based on two questionnaires, one directed to Internet users and the other to businesses. Our study shows that businesses agree that personalized advertising is the best way for the future, to maximize effectiveness and profit. In addition, our results indicate that most Internet users would prefer adaptive advertisements. From this study, we can propose a new design for a system that meets both Internet users’ and businesses’ requirements

Value Creation in a QoE Environment

User behavior of multimedia services currently undergoes strong changes. This is reflected in several recent trends, e.g. the increase of rich media content consumption, preferences for more individual and personalized services and the higher sensitivity of end users for quality issues. These changes will eventually lead to strong changes in network traffic characteristics: rising congestion in peak times and less availability of bandwidth for the individual user. As a result, the quality as perceived by the end-user will decrease if network operators and service providers do not anticipate the required changes for the network. Measurable network requirements such as available video and speech quality, security and reliability are addressed by technologies that are commonly summed up in the Quality of Service (QoS) concept. However, the end-users' perception of quality is only reflected in the wider concept of Quality of Experience (QoE). This takes the measurable network requirements into account as well as customer needs, wants and preferences. For the implementation of QoE technologies several network components need to be added or changed resulting in high capital expenditures. Yet, it is not clear if these costs can be compensated with efficiency increases. Thus, new revenue streams for the network operator are necessary to incentivize investments in QoE technologies. In this paper we address four new value creation models that can serve as basis for more elaborated business models for network operators and other actors. We show how interest in QoE of the user, the content provider, the service provider and the advertiser induces new revenue streams. These models are embedded in five possible future QoE scenarios that reveal regulation, end user quality sensibility and end-to-end support as major issues for the future. --Business Models,Quality of Experience (QoE),Quality of Service (QoS),Value Creation

Adaptive Information Cluster at Dublin City University

The Adaptive Information Cluster (AIC) is a collaboration between Dublin City University and University College Dublin, and in the AIC at DCU, we investigate and develop as one stream of our research activities, various content analysis tools that can automatically index and structure video information. This includes movies or CCTV footage and the motivation is to support useful searching and browsing features for the envisaged end-users of such systems. We bring in the HCI perspective to this highly-technically-oriented research by brainstorming, generating scenarios, sketching and prototyping the user-interfaces to the resulting video retrieval systems we develop, and we conduct usability studies to better understand the usage and opinions of such systems so as to guide the future direction of our technological research

Visual Targeted Advertisement System Based on User Profiling and Content Consumption for Mobile Broadcasting Television

Content personalisation is one of the main aims of the mobile media delivery business models, as a new way to improve the user’s experience. In broadcasting networks, the content is sent “one to many”, so a complete personalisation where the user may select any content is not possible. But using the mobile bidirectional return channel (e.g. UMTS connection) visual targeted advertising can be performed in a simple way: by off-line storing the advertisement for selectively replacing the normal broadcasted advertisement. In fact, these concepts provide powerful methods to increase the value of the service, mainly in mobile environments. In this article we present a novel intelligent content personalisation system for targeted advertising over mobile broadcasting networks and terminals, based on user profiling and clustering, as a new solution where the use of content personalisation represents the competitive advantage over traditional advertising

YouTube AV 50K: An Annotated Corpus for Comments in Autonomous Vehicles

With one billion monthly viewers, and millions of users discussing and sharing opinions, comments below YouTube videos are rich sources of data for opinion mining and sentiment analysis. We introduce the YouTube AV 50K dataset, a freely-available collections of more than 50,000 YouTube comments and metadata below autonomous vehicle (AV)-related videos. We describe its creation process, its content and data format, and discuss its possible usages. Especially, we do a case study of the first self-driving car fatality to evaluate the dataset, and show how we can use this dataset to better understand public attitudes toward self-driving cars and public reactions to the accident. Future developments of the dataset are also discussed.Comment: in Proceedings of the Thirteenth International Joint Symposium on Artificial Intelligence and Natural Language Processing (iSAI-NLP 2018

Contenido racional VS contenido emocional en la Publicidad a través del Móvil

Advertising tries to find its place in the new consumer-centered paradigm for media communication. Consumers no longer are a uniform group, passive and powerless. Mobile technology has set some specific conditions that determine this particular sender-receiver relationship. In this context, there is a need for evidence about the effectiveness of traditional advertising strategies in this rather new channel. This study explores the relationship between the relevance of rational or emotional mobile advertising contents and the product’s target cognitive and affective attitude components. An experiment was carried out in which two types of short messages (rational/emotional) advertising an eBook were sent to two groups of participants, and questions about its content were asked through an online questionnaire. Participants had been previously screened according their new role in the communication process. Results indicate that the cognitive processing component is significantly better rated than the affective component. Thus the rational strategy is more effective than the emotional one when talking about mobile advertising.La publicidad intenta encontrar su lugar en el nuevo paradigma comunicativo centrado en el consumidor. Este consumidor ha dejado de ser masivo, pasivo y sin poder. La tecnología móvil ha establecido unos condicionantes específicos que determinan una relación muy particular entre emisor y receptor. En este contexto, se precisan evidencias sobre la eficacia de las tradicionales estrategias de la publicidad en este nuevo medio. Este estudio explora la relación entre la relevancia de los contenidos racionales o emocionales en la publicidad a través del móvil y su correlación con los componentes cognitivos y actitudinales del target. Se llevó a cabo un experimento en el que dos tipos de mensajes (racional/emocional) publicitando un eBook fueron enviados a dos grupos de sujetos, a los que se les preguntó sobre su contenido mediante un cuestionario online. Los sujetos habían sido filtrados anteriormente de acuerdo a su nuevo rol en el proceso comunicativo. Los resultados indican que el componente de procesamiento cognitivo es puntuado significativamente mejor que el componente afectivo. Por lo tanto, la estrategia racional es más efectiva que la emocional en la publicidad móvil

A cooperative cellular and broadcast conditional access system for Pay-TV systems

This is the author's accepted manuscript. The final published article is available from the link below. Copyright @ 2009 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other users, including reprinting/ republishing this material for advertising or promotional purposes, creating new collective works for resale or redistribution to servers or lists, or reuse of any copyrighted components of this work in other works.The lack of interoperability between Pay-TV service providers and a horizontally integrated business transaction model have compromised the competition in the Pay-TV market. In addition, the lack of interactivity with customers has resulted in high churn rate and improper security measures have contributed into considerable business loss. These issues are the main cause of high operational costs and subscription fees in the Pay-TV systems. As a result, this paper presents the Mobile Conditional Access System (MICAS) as an end-to-end access control solution for Pay-TV systems. It incorporates the mobile and broadcasting systems and provides a platform whereby service providers can effectively interact with their customers, personalize their services and adopt appropriate security measurements. This would result in the decrease of operating expenses and increase of customers' satisfaction in the system. The paper provides an overview of state-of-the-art conditional access solutions followed by detailed description of design, reference model implementation and analysis of possible MICAS security architectures.Strategy & Technology (S&T) Lt

Leading in Service Innovation: Three perspectives on service value delivery in a European context

This paper explores the relationships between the shaping of “service value propositions” according to three dimensions: “intangible mix”, “physical support”, and “time”, and the strengthening of Innovative Capability in service organizations. After the first introductory section, we describe a series of related innovative moves experienced in the European context by leading companies. We analyze how JCDecaux addresses service recipients simultaneously as citizens and consumers, focusing especially on the Cyclocity project. With CS2 Lawyers in the UK, we envision how automation and technology adoption in professional services may lead to significant productivity improvement for the good of society. Finally, we study how SNCF in France has succeeded in implementing a permanently strengthening value proposition in public service through the recent launching of the IDTGV initiative. In these situations, the service companies have clearly addressed their market considering three different forms of interrelated, yet distinct, targets: “ultimate beneficiaries”, “paying bodies”, and entities or individuals who somehow “prescribe” the consumption of services. In these three situations, we investigate the robustness of the “value propositions” thus implemented, and analyze the particular role played by technology in the success of the new ventures.Service and innovation; value proposition; technology implementation