9,758 research outputs found
Progress in information technology and tourism management: 20 years on and 10 years after the InternetâThe state of eTourism research
This paper reviews the published articles on eTourism in the past 20 years. Using a wide variety of sources, mainly in the tourism literature, this paper comprehensively reviews and analyzes prior studies in the context of Internet applications to Tourism. The paper also projects future developments in eTourism and demonstrates critical changes that will influence the tourism industry structure. A major contribution of this paper is its overview of the research and development efforts that have been endeavoured in the field, and the challenges that tourism researchers are, and will be, facing
Customer empowerment in tourism through Consumer Centric Marketing (CCM)
We explain Consumer Centric Marketing (CCM) and adopt this new technique to travel context. Benefits and disadvantages of the CCM are outlined together with warnings of typical caveats
Value: CCM will be expected as the norm in the travel industry by customers of the future, yet it is only the innovators who gain real tangible benefits from this development. We outline current and future opportunities to truly place your customer at the centre and provide the organisation with some real savings/gains through the use of ICT
Practical Implications: We offer tangible examples for travel industry on how to utilise this new technology. The technology is already available and the ICT companies are keen to establish ways how consumers can utilise it, i.e. by providing âcontentâ for these ICT products the travel industry can fully gain from these developments and also enhance consumersâ gains from it. This can result in more satisfied customers for the travel (as well as ICT) companies thus truly adopting the basic philosophy of marketin
Hybrid group recommendations for a travel service
Recommendation techniques have proven their usefulness as a tool to cope with the information overload problem in many classical domains such as movies, books, and music. Additional challenges for recommender systems emerge in the domain of tourism such as acquiring metadata and feedback, the sparsity of the rating matrix, user constraints, and the fact that traveling is often a group activity. This paper proposes a recommender system that offers personalized recommendations for travel destinations to individuals and groups. These recommendations are based on the users' rating profile, personal interests, and specific demands for their next destination. The recommendation algorithm is a hybrid approach combining a content-based, collaborative filtering, and knowledge-based solution. For groups of users, such as families or friends, individual recommendations are aggregated into group recommendations, with an additional opportunity for users to give feedback on these group recommendations. A group of test users evaluated the recommender system using a prototype web application. The results prove the usefulness of individual and group recommendations and show that users prefer the hybrid algorithm over each individual technique. This paper demonstrates the added value of various recommendation algorithms in terms of different quality aspects, compared to an unpersonalized list of the most-popular destinations
Towards Smarter Management of Overtourism in Historic Centres Through Visitor-Flow Monitoring
Historic centres are highly regarded destinations for watching and even participating in diverse and unique forms of cultural expression. Cultural tourism, according to the World Tourism Organization (UNWTO), is an important and consolidated tourism sector and its strong growth is expected to continue over the coming years. Tourism, the much dreamt of redeemer for historic centres, also represents one of the main threats to heritage conservation: visitors can dynamize an economy, yet the rapid growth of tourism often has negative effects on both built heritage and the lives of local inhabitants. Knowledge of occupancy levels and flows of visiting tourists is key to the efficient management of tourism; the new technologiesâthe Internet of Things (IoT), big data, and geographic information systems (GIS)âwhen combined in interconnected networks represent a qualitative leap forward, compared to traditional methods of estimating locations and flows. A methodology is described in this paper for the management of tourism flows that is designed to promote sustainable tourism in historic centres through intelligent support mechanisms. As part of the Smart Heritage City (SHCITY) project, a collection system for visitors is developed. Following data collection via monitoring equipment, the analysis of a set of quantitative indicators yields information that can then be used to analyse visitor flows; enabling city managers to make management decisions when the tourism-carrying capacity is exceeded and gives way to overtourism.Funded by the Interreg Sudoe Programme of the European Regional Development Funds (ERDF
Social media and tourism : a wishful relationship
For decades hospitality firms were used to domain the communication process. Thematic social network sites such as TripAdvisor became very important tools for travelers when deciding which hotels to book, and what restaurants and tourist attractions to visit, been a visible part of tourism communication evolution. Evidence suggests that e-WOM serves as a primary information source when tourists choose destinations, hotels, and other experiences. The role and use of social media in touristsâ decision making has been widely discuss in tourism and hospitality research, especially in the research phase of the touristâ travel planning process. With the wide adoption of social media the influence of customersâ word-of-mouth increased and influences not only the research phase, but the repetition and overall customersâ experiences. To answer these questions a model assessing e-wom was developed and data was gathering from TripAdvisor regarding customerâs opinion in restaurant experiences. The results found establish the bases for understanding touristsâ engagement level and profiles.N/
CITY IMAGE â AS TOURISM DESTINATION
Tourism is a competitive industry, even on a global scale. If access to a destination or attraction is too complicated, time consuming, expensive or not providing adequate capacity, even the most spectacular attraction will remain a secret to most tourists, as they will prefer competitive alternativesâ (Smiths, 2003). And to continue this, it is considered that âthat cultural differences and uniqueness are important if one wants cultural products to become a commercial successâ (Lindenberg, 2004). When cultural tourists are looking to experiment or to improve their knowledge, the question is: âWhich are the best strategies and practices to market that experience and knowledge for the cultural touristsâ (Kantanen, 2005). This paper will be dedicated to presenting city tourist destinations, their marketing and market positioning, also to analyze the way in which potential customersâ perception is built and how the process can be influenced, and to analyze the way the tourist product is assembled.City, Tourism destination, Competitive advantage
Tourism supply chain & strategic partnerships for managing the complexity in tourism industry
The paper aims to investigate the possible relationship between Tourism Supply Chain and Strategic Partnership, read as a way to reduce and
better manage the complexity in Tourism Industry. This last has been analysed under multi-disciplinary approaches (economic, sociological,
psychological, anthropological and geographic) to better understand its main components. A synthesis of origin of Tourism Supply Chain term
was provided. VRIO framework and PEST analysis was used with the aim to better understand the strategic decision of integration the chain with a
single or multiple rings. Starting from this, a theoretical framework from a holistic analysis is provided
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