A systematic review of the trade show marketing literature: 1980–2014

Accepted manuscript version. Published version at http://doi.org/10.1016/j.indmarman.2016.11.001. License CC BY-NC-ND 4.0.The trade show marketing literature has been growing over the past decades, attracting a steady stream of research and journal publications. However, this body of research has not been subject to a systematic literature review. Accordingly, the purpose of this article is to provide a systematic review of the trade show marketing literature with the aim of delineating its current state, trends, gaps and inconsistencies. To this end, multiple electronic databases were searched and 91 trade show articles published in 24 marketing journals were extracted. The extracted articles were carefully analyzed with the help of a comprehensive classification framework focusing on broad thematic, theoretical and methodological dimensions. The findings revealed that: (a) trade show research is marked by inconsistencies that concern core thematic issues, such as trade show participation modes, trade show activity stages and trade show performance; (b) trade show research is atheoretical for the most part, but has become increasingly theory oriented in recent years; and (c) trade show research is heavily dependent on a combination of cross-sectional designs and surveys, with limited application of other designs and data collection approaches. Building on these findings, the review proposes an extensive research agenda to help move the trade show marketing literature forward

Knowledge Profile in PAJAIS: A Review of Literature and Future Research Directions

It is our pleasure and honor to be the Editor-in-Chief of the Pacific Asia Journal of the Association for Information Systems (PAJAIS). After cultivating over a decade, PAJAIS has become an important platform for researchers to share their high-quality papers. The mission of PAJAIS is to be a leading IS journal. Although the journal intends to have close ties with the communities in Asia Pacific regions, it is an open platform that welcomes submissions on any IS-related topics from authors around the world. In order to provide readers with a better understanding of the profile of PAJAIS, this editorial is the first in the series to summarize what has been published. Our founding editor, Prof. Ting-Peng Liang, and I started this series with a discussion of the publications in PAJAIS

An exploration of the techniques, outputs and outcomes of circulation management at exhibitions

Purpose – To establish how and why exhibition managers manage circulation, this study explores the techniques (specific activities used to influence circulation), outputs (tangible enhancements in the performance of the exhibition resulting from changes in circulation dynamics), and outcomes (benefits of those enhancements to exhibitors, attendees and the exhibition organiser) of circulation management. Design/methodology/approach – In face-to-face interviews, ten exhibition managers were asked how and why they manage attendee circulation, which also involved a card-sorting exercise to elicit tacit circulation management knowledge. Four different experienced exhibitions managers from three continents were asked to validate the findings. Findings – Four types of techniques were identified: magnet, layout, curiosity & playfulness and guiding techniques, with these implemented to achieve five outputs: greater footfall, better exposure to exhibits, enhanced navigation, greater buzz, and managing congestion levels. The results further show that circulation was managed to achieve a variety of organiser-, exhibitor- and attendee-related outcomes. The study uncovered a large range of factors influencing the employment of circulation management techniques. Conflicts in outputs resulting from several techniques are highlighted, requiring the exhibition manager to establish which outputs and resulting outcomes take priority over others. Originality/value – This exploratory study is the first study to propose a circulation management model for the exhibition context, equipping exhibition managers with knowledge to strategically manage attendee circulation

Industrial internet and its role in process automation

Modern process automation undergoes a major shift in the way it addresses conventional challenges. Moreover, it is adapting to the newly arising challenges due to changing business scenarios. Nowadays, the areas of the automation that recently were rather separate start to merge and the border between them is fading. This situation only adds struggle to the already highly competitive production industry. In order to be successful, companies should adopt new approaches to the way their processes are automated, controlled, and managed. One of these approaches is the so-called Industrial Internet. It is the next step after the traditional paradigm of the process automation pyramid that leads to the new vision of interconnected processes, services, machines and people. However, general company does not usually eager to implement the new technology to its business. One of the reasons for this is that it does not see the advantages that the Industrial Internet brings. This is due to the lack of sufficient number of successful implementation examples in various industrial areas and of clear business scenarios for the use of the Industrial Internet. Aim of the presented thesis is to create a convincing Industrial Internet application scenario. For the implementation, a mineral concentration plant was chosen as one of the industrial premises that possesses the shortage of the Industrial Internet examples. Literature review section describes the process automation state of art. It lists and reviews the research and development initiatives related to the Industrial Internet. Moreover, the Industrial Internet fundamentals are given. Finally, it describes the Industrial Internet applications and the case studies. In the practical part, at first, the description of the mineral concentration plant is given. Then, the next section describes the Industrial Internet application scenario. In the following section technical guidelines for the system implementation are given. Also, in the concluding part of the thesis the future direction of research work are discussed

The Invisible Web at Work: Artificial Intelligence and Electronic Surveillance in the Workplace

Employers and others who hire or engage workers to perform services use a dizzying array of electronic mechanisms to make personnel decisions about hiring, worker evaluation, compensation, discipline, and retention. These electronic mechanisms include electronic trackers, surveillance cameras, metabolism monitors, wearable biological measuring devices, and implantable technology. These tools enable employers to record their workers’ every movement, listen in on their conversations, measure minute aspects of performance, and detect oppositional organizing activities. The data collected is transformed by means of artificial intelligence (A-I) algorithms into a permanent electronic resume that can identify and predict an individual’s performance as well as their work ethic, personality, union proclivity, employer loyalty, and future health care costs. The electronic resume produced by A-I will accompany workers from job to job as they move around the boundaryless workplace. Thus A-I and electronic monitoring produce an invisible electronic web that threatens to invade worker privacy, deter unionization, enable subtle forms of employer blackballing, exacerbate employment discrimination, render unions ineffective, and obliterate the protections of the labor laws.This article describes the many ways A-I is being used in the workplace and how its use is transforming the practices of hiring, evaluating, compensating, controlling, and dismissing workers. It then focuses on four areas of law in which A-I threatens to undermine worker protections: anti-discrimination law, privacy law, antitrust law, and labor law. Finally, this article maps out an agenda for future law reform and research

A Survey of the European Security Market

This document synthesizes the results of the research made on the European security market. It deals with questions of interest regarding the provision of security goods and services for protecting society from terrorism and organised crime. It explores issues such as market revenues, demand and supply, industrial capabilities, technology, research and development, innovation, business strategies, competition as well as market structure, agents' conduct and economic performance. The research has been based upon desk analysis of open source information related to the security market. Economic theory and critical analysis has been applied to understand the gathered information, derive knowledge, point out key issues and assess trends and drivers that will likely shape the sector's future. The study is the outcome of the working package number 5 included in the research project A new Agenda for European Security Economics (EUSECON). This project with code number 218195 has been financed by the European Commission within the 7th European Research Framework Programme. The task has been performed by the company ISDEFE according to the scope and work plan described in the EUSECON proposal. The author wishes to express his appreciation to all the individuals that have provided input and valuable comments to this study, including anonymous referees. Any flaws or omissions contained in this document are solely the responsibility of the author.

New Trends in Development of Services in the Modern Economy

The services sector strategic development unites a multitude of economic and managerial aspects and is one of the most important problems of economic management. Many researches devoted to this industry study are available. Most of them are performed in the traditional aspect of the voluminous calendar approach to strategic management, characteristic of the national scientific school. Such an approach seems archaic, forming false strategic benchmarks. The services sector is of special scientific interest in this context due to the fact that the social production structure to the services development model attraction in many countries suggests transition to postindustrial economy type where the services sector is a system-supporting sector of the economy. Actively influencing the economy, the services sector in the developed countries dominates in the GDP formation, primary capital accumulation, labor, households final consumption and, finally, citizens comfort of living. However, a clear understanding of the services sector as a hyper-sector permeating all spheres of human activity has not yet been fully developed, although interest in this issue continues to grow among many authors. Target of strategic management of the industry development setting requires substantive content and the services sector target value assessment

Understanding and fulfilling information needs of stakeholders along product lifecycles: Applying data analytics in product life-cycle management

Improving the management of product lifecycle is becoming increasingly important today. The concept of Closed Loop Product Lifecycle Management (CL-PLM) has been developed to help organizations in the value chain to promote the comprehensive management of product lifecycle information and activities. CL-PLM attempts to manage all processes related to products, from product design to end of product life. However, the development of this concept is not still complete. There is a need for more research to manage the data and information flows and to provide each organization in the value chain with the right data from product Middle Of the Life (MOL). In this thesis, a new approach is presented, which completes the concept of CL-PLM in terms of information requirements of product beneficiaries in MOL of the product. The research question is as follows: Which groups and organizations use the products or are affected by it and can be benefited from the product's operational information? The research involves the determination of the information needs of the stakeholders and tests the automatic provision of information to stakeholder organizations (beneficiaries) using data analytics methods. The methodology used in this thesis is an inductive approach. To this end, two case studies on engineered products are carried out. Based on these two studies, the stakeholders involved in MOL, which benefit from the product and its information, are identified. Next, the dissertation identifies current and future information needs. Interviews and surveys have been used to identify information that MOL stakeholders need. The second part of this thesis examines, which data analytics methods can be useful for supporting each information need. After the completion of analysis, the findings are tested and implemented in real-world scenarios. The scenarios show how these information requirements can be satisfied with data analytics. The findings of this research are various. First is to find out the MOL stakeholders of the product lifecycle and grouping the most influential ones, which are affected by product MOL data and information. Moreover, identifying their current and potential future information needs from the product MOL. Second is a classification of data analytics tools (suggestions on suitable tools) that can help the stakeholders to meet their new information needs from the product, or improve their access to product MOL information. The third part of the results is the implementation of the mentioned concept in three scenarios. In implementation part, information needs of OEM about the performance of a component in an electric vehicle, information need of maintenance provider from motorboat in respect of spare part supply and information need of wind farm operator from windmills for contact design are selected and modeled. The latter shows that it is possible to automatize the provision of the required information to the stakeholders. These three contributions form the output of this dissertation. In sum, the findings of this thesis can be helpful for product and service manufacturers, especially those who want to move from pure production to the production of a product with the services, and organizations, who wish to add intelligence to their products. This research can also be useful for PLM software developers. Finally, it is helpful for all companies involved in the realization of engineered products that want to understand and manage the lifecycle of the product