ELEKTRONİK TİCARETTE META SEZGİSEL YÖNTEMLERİN KULLANIMI

Sağladığı zaman tasarrufu ve maliyet avantajı nedeni ile hem kullanıcılar hem de hizmet sunucuları tarafından sıklıkla kullanılır hale gelen internetin, önümüzdeki yıllarda daha farklı açılımlara sahne olacağı aşikârdır. İnternetin kullanım alanındaki hızlı artışı, beraberinde çeşitli problemleri ortaya çıkarmış ve bunlara yönelik çözüm önerileri sunmayı zorunlu hale getirmiştir. Bu doğrultuda, internet kullanıcılarının istedikleri bilgiye zaman kaybetmeden ulaşmalarını sağlamak için, çeşitli analizler yapılmıştır. Bugüne kadar meta sezgisel yöntemler, farklı konulardaki bu tip problemlerin çözümünde sıklıkla kullanılmıştır. Bu araştırmada, elektronik ticaret uygulamaları kısaca izah edilmiş ve son yıllarda elektronik ortamlarda yaşanan problemlere çözüm bulunması konusunda, meta sezgisel yöntemlerin kullanımı ile ilgili literatür de yapılan çalışmalar araştırılarak kısaca izah edilmiştir

Review on recent advances in information mining from big consumer opinion data for product design

In this paper, based on more than ten years' studies on this dedicated research thrust, a comprehensive review concerning information mining from big consumer opinion data in order to assist product design is presented. First, the research background and the essential terminologies regarding online consumer opinion data are introduced. Next, studies concerning information extraction and information utilization of big consumer opinion data for product design are reviewed. Studies on information extraction of big consumer opinion data are explained from various perspectives, including data acquisition, opinion target recognition, feature identification and sentiment analysis, opinion summarization and sampling, etc. Reviews on information utilization of big consumer opinion data for product design are explored in terms of how to extract critical customer needs from big consumer opinion data, how to connect the voice of the customers with product design, how to make effective comparisons and reasonable ranking on similar products, how to identify ever-evolving customer concerns efficiently, and so on. Furthermore, significant and practical aspects of research trends are highlighted for future studies. This survey will facilitate researchers and practitioners to understand the latest development of relevant studies and applications centered on how big consumer opinion data can be processed, analyzed, and exploited in aiding product design

Simulation-Based Research in Information Systems - Epistemic Implications and a Review of the Status Quo

Simulations provide a useful methodological approach for studying the behavior of complex socio- technical information systems (IS), in which humans and IT artifacts interact to process information. However, the use of simulations is relatively new in IS research and the current presence and impact of simulation-based studies is still limited. Furthermore, simulation-based research is quite different from other approaches, making it difficult to position and evaluate it adequately. Therefore, this paper first analyses the epistemic particularities of simulation- based IS research. Based on this analysis, a structured lit- erature review of the status quo of simulation-based IS research was conducted, to understand how IS scholars currently employ simulation. A comparison of the epis- temic particularities of simulation-based research with its status quo in IS literature allows to critically examine epistemic inferences in the respective research process. The results provide guidance for prospective simulation-based IS research through discussing the theory-based derivation of simulation models, as well as different simulation techniques, validation techniques, and simulation uses

A soft computing decision support framework for e-learning

Tesi per compendi de publicacions.Supported by technological development and its impact on everyday activities, e-Learning and b-Learning (Blended Learning) have experienced rapid growth mainly in higher education and training. Its inherent ability to break both physical and cultural distances, to disseminate knowledge and decrease the costs of the teaching-learning process allows it to reach anywhere and anyone. The educational community is divided as to its role in the future. It is believed that by 2019 half of the world's higher education courses will be delivered through e-Learning. While supporters say that this will be the educational mode of the future, its detractors point out that it is a fashion, that there are huge rates of abandonment and that their massification and potential low quality, will cause its fall, assigning it a major role of accompanying traditional education. There are, however, two interrelated features where there seems to be consensus. On the one hand, the enormous amount of information and evidence that Learning Management Systems (LMS) generate during the e-Learning process and which is the basis of the part of the process that can be automated. In contrast, there is the fundamental role of e-tutors and etrainers who are guarantors of educational quality. These are continually overwhelmed by the need to provide timely and effective feedback to students, manage endless particular situations and casuistics that require decision making and process stored information. In this sense, the tools that e-Learning platforms currently provide to obtain reports and a certain level of follow-up are not sufficient or too adequate. It is in this point of convergence Information-Trainer, where the current developments of the LMS are centered and it is here where the proposed thesis tries to innovate. This research proposes and develops a platform focused on decision support in e-Learning environments. Using soft computing and data mining techniques, it extracts knowledge from the data produced and stored by e-Learning systems, allowing the classification, analysis and generalization of the extracted knowledge. It includes tools to identify models of students' learning behavior and, from them, predict their future performance and enable trainers to provide adequate feedback. Likewise, students can self-assess, avoid those ineffective behavior patterns, and obtain real clues about how to improve their performance in the course, through appropriate routes and strategies based on the behavioral model of successful students. The methodological basis of the mentioned functionalities is the Fuzzy Inductive Reasoning (FIR), which is particularly useful in the modeling of dynamic systems. During the development of the research, the FIR methodology has been improved and empowered by the inclusion of several algorithms. First, an algorithm called CR-FIR, which allows determining the Causal Relevance that have the variables involved in the modeling of learning and assessment of students. In the present thesis, CR-FIR has been tested on a comprehensive set of classical test data, as well as real data sets, belonging to different areas of knowledge. Secondly, the detection of atypical behaviors in virtual campuses was approached using the Generative Topographic Mapping (GTM) methodology, which is a probabilistic alternative to the well-known Self-Organizing Maps. GTM was used simultaneously for clustering, visualization and detection of atypical data. The core of the platform has been the development of an algorithm for extracting linguistic rules in a language understandable to educational experts, which helps them to obtain patterns of student learning behavior. In order to achieve this functionality, the LR-FIR algorithm (Extraction of Linguistic Rules in FIR) was designed and developed as an extension of FIR that allows both to characterize general behavior and to identify interesting patterns. In the case of the application of the platform to several real e-Learning courses, the results obtained demonstrate its feasibility and originality. The teachers' perception about the usability of the tool is very good, and they consider that it could be a valuable resource to mitigate the time requirements of the trainer that the e-Learning courses demand. The identification of student behavior models and prediction processes have been validated as to their usefulness by expert trainers. LR-FIR has been applied and evaluated in a wide set of real problems, not all of them in the educational field, obtaining good results. The structure of the platform makes it possible to assume that its use is potentially valuable in those domains where knowledge management plays a preponderant role, or where decision-making processes are a key element, e.g. ebusiness, e-marketing, customer management, to mention just a few. The Soft Computing tools used and developed in this research: FIR, CR-FIR, LR-FIR and GTM, have been applied successfully in other real domains, such as music, medicine, weather behaviors, etc.Soportado por el desarrollo tecnológico y su impacto en las diferentes actividades cotidianas, el e-Learning (o aprendizaje electrónico) y el b-Learning (Blended Learning o aprendizaje mixto), han experimentado un crecimiento vertiginoso principalmente en la educación superior y la capacitación. Su habilidad inherente para romper distancias tanto físicas como culturales, para diseminar conocimiento y disminuir los costes del proceso enseñanza aprendizaje le permite llegar a cualquier sitio y a cualquier persona. La comunidad educativa se encuentra dividida en cuanto a su papel en el futuro. Se cree que para el año 2019 la mitad de los cursos de educación superior del mundo se impartirá a través del e-Learning. Mientras que los partidarios aseguran que ésta será la modalidad educativa del futuro, sus detractores señalan que es una moda, que hay enormes índices de abandono y que su masificación y potencial baja calidad, provocará su caída, reservándole un importante papel de acompañamiento a la educación tradicional. Hay, sin embargo, dos características interrelacionadas donde parece haber consenso. Por un lado, la enorme generación de información y evidencias que los sistemas de gestión del aprendizaje o LMS (Learning Management System) generan durante el proceso educativo electrónico y que son la base de la parte del proceso que se puede automatizar. En contraste, está el papel fundamental de los e-tutores y e-formadores que son los garantes de la calidad educativa. Éstos se ven continuamente desbordados por la necesidad de proporcionar retroalimentación oportuna y eficaz a los alumnos, gestionar un sin fin de situaciones particulares y casuísticas que requieren toma de decisiones y procesar la información almacenada. En este sentido, las herramientas que las plataformas de e-Learning proporcionan actualmente para obtener reportes y cierto nivel de seguimiento no son suficientes ni demasiado adecuadas. Es en este punto de convergencia Información-Formador, donde están centrados los actuales desarrollos de los LMS y es aquí donde la tesis que se propone pretende innovar. La presente investigación propone y desarrolla una plataforma enfocada al apoyo en la toma de decisiones en ambientes e-Learning. Utilizando técnicas de Soft Computing y de minería de datos, extrae conocimiento de los datos producidos y almacenados por los sistemas e-Learning permitiendo clasificar, analizar y generalizar el conocimiento extraído. Incluye herramientas para identificar modelos del comportamiento de aprendizaje de los estudiantes y, a partir de ellos, predecir su desempeño futuro y permitir a los formadores proporcionar una retroalimentación adecuada. Así mismo, los estudiantes pueden autoevaluarse, evitar aquellos patrones de comportamiento poco efectivos y obtener pistas reales acerca de cómo mejorar su desempeño en el curso, mediante rutas y estrategias adecuadas a partir del modelo de comportamiento de los estudiantes exitosos. La base metodológica de las funcionalidades mencionadas es el Razonamiento Inductivo Difuso (FIR, por sus siglas en inglés), que es particularmente útil en el modelado de sistemas dinámicos. Durante el desarrollo de la investigación, la metodología FIR ha sido mejorada y potenciada mediante la inclusión de varios algoritmos. En primer lugar un algoritmo denominado CR-FIR, que permite determinar la Relevancia Causal que tienen las variables involucradas en el modelado del aprendizaje y la evaluación de los estudiantes. En la presente tesis, CR-FIR se ha probado en un conjunto amplio de datos de prueba clásicos, así como conjuntos de datos reales, pertenecientes a diferentes áreas de conocimiento. En segundo lugar, la detección de comportamientos atípicos en campus virtuales se abordó mediante el enfoque de Mapeo Topográfico Generativo (GTM), que es una alternativa probabilística a los bien conocidos Mapas Auto-organizativos. GTM se utilizó simultáneamente para agrupamiento, visualización y detección de datos atípicos. La parte medular de la plataforma ha sido el desarrollo de un algoritmo de extracción de reglas lingüísticas en un lenguaje entendible para los expertos educativos, que les ayude a obtener los patrones del comportamiento de aprendizaje de los estudiantes. Para lograr dicha funcionalidad, se diseñó y desarrolló el algoritmo LR-FIR, (extracción de Reglas Lingüísticas en FIR, por sus siglas en inglés) como una extensión de FIR que permite tanto caracterizar el comportamiento general, como identificar patrones interesantes. En el caso de la aplicación de la plataforma a varios cursos e-Learning reales, los resultados obtenidos demuestran su factibilidad y originalidad. La percepción de los profesores acerca de la usabilidad de la herramienta es muy buena, y consideran que podría ser un valioso recurso para mitigar los requerimientos de tiempo del formador que los cursos e-Learning exigen. La identificación de los modelos de comportamiento de los estudiantes y los procesos de predicción han sido validados en cuanto a su utilidad por los formadores expertos. LR-FIR se ha aplicado y evaluado en un amplio conjunto de problemas reales, no todos ellos del ámbito educativo, obteniendo buenos resultados. La estructura de la plataforma permite suponer que su utilización es potencialmente valiosa en aquellos dominios donde la administración del conocimiento juegue un papel preponderante, o donde los procesos de toma de decisiones sean una pieza clave, por ejemplo, e-business, e-marketing, administración de clientes, por mencionar sólo algunos. Las herramientas de Soft Computing utilizadas y desarrolladas en esta investigación: FIR, CR-FIR, LR-FIR y GTM, ha sido aplicadas con éxito en otros dominios reales, como música, medicina, comportamientos climáticos, etc.Postprint (published version

Machine Learning

Machine Learning can be defined in various ways related to a scientific domain concerned with the design and development of theoretical and implementation tools that allow building systems with some Human Like intelligent behavior. Machine learning addresses more specifically the ability to improve automatically through experience

User modeling servers - requirements, design, and evaluation

Softwaresysteme, die ihre Services an Charakteristika individueller Benutzer anpassen haben sich bereits als effektiver und/oder benutzerfreundlicher als statische Systeme in mehreren Anwendungsdomänen erwiesen. Um solche Anpassungsleistungen anbieten zu können, greifen benutzeradaptive Systeme auf Modelle von Benutzercharakteristika zurück. Der Aufbau und die Verwaltung dieser Modelle wird durch dezidierte Benutzermodellierungskomponenten vorgenommen. Ein wichtiger Zweig der Benutzermodellierungsforschung beschäftigt sich mit der Entwicklung sogenannter ?Benutzermodellierungs-Shells?, d.h. generischen Benutzermodellierungssystemen, die die Entwicklung anwendungsspezifischer Benutzermodellierungskomponenten erleichtern. Die Bestimmung des Leistungsumfangs dieser generischen Benutzermodellierungssysteme und deren Dienste bzw. Funktionalitäten wurde bisher in den meisten Fällen intuitiv vorgenommen und/oder aus Beschreibungen weniger benutzeradaptiver Systeme in der Literatur abgeleitet. In der jüngeren Vergangenheit führte der Trend zur Personalisierung im World Wide Web zur Entwicklung mehrerer kommerzieller Benutzermodellierungsserver. Die für diese Systeme als wichtig erachteten Eigenschaften stehen im krassen Gegensatz zu denen, die bei der Entwicklung der Benutzermodellierungs-Shells im Vordergrund standen und umgekehrt. Vor diesem Hintergrund ist das Ziel dieser Dissertation (i) Anforderungen an Benutzermodellierungsserver aus einer multi-disziplinären wissenschaftlichen und einer einsatzorientierten (kommerziellen) Perspektive zu analysieren, (ii) einen Server zu entwerfen und zu implementieren, der diesen Anforderungen genügt, und (iii) die Performanz und Skalierbarkeit dieses Servers unter der Arbeitslast kleinerer und mittlerer Einsatzumgebungen gegen die diesbezüglichen Anforderungen zu überprüfen. Um dieses Ziel zu erreichen, verfolgen wir einen anforderungszentrierten Ansatz, der auf Erfahrungen aus verschiedenen Forschungsbereichen aufbaut. Wir entwickeln eine generische Architektur für einen Benutzermodellierungsserver, die aus einem Serverkern für das Datenmanagement und modular hinzufügbaren Benutzermodellierungskomponenten besteht, von denen jede eine wichtige Benutzermodellierungstechnik implementiert. Wir zeigen, dass wir durch die Integration dieser Benutzermodellierungskomponenten in einem Server Synergieeffekte zwischen den eingesetzten Lerntechniken erzielen und bekannte Defizite einzelner Verfahren kompensieren können, beispielsweise bezüglich Performanz, Skalierbarkeit, Integration von Domänenwissen, Datenmangel und Kaltstart. Abschließend präsentieren wir die wichtigsten Ergebnisse der Experimente, die wir durchgeführt haben um empirisch nachzuweisen, dass der von uns entwickelte Benutzermodellierungsserver zentralen Performanz- und Skalierbarkeitskriterien genügt. Wir zeigen, dass unser Benutzermodellierungsserver die vorbesagten Kriterien in Anwendungsumgebungen mit kleiner und mittlerer Arbeitslast in vollem Umfang erfüllt. Ein Test in einer Anwendungsumgebung mit mehreren Millionen Benutzerprofilen und einer Arbeitslast, die als repräsentativ für größere Web Sites angesehen werden kann bestätigte, dass die Performanz der Benutzermodellierung unseres Servers keine signifikante Mehrbelastung für eine personalisierte Web Site darstellt. Gleichzeitig können die Anforderungen an die verfügbare Hardware als moderat eingestuft werden

Rethinking Change

UIDB/00417/2020 UIDP/00417/2020No seguimento da Conferência Internacional sobre Arte, Museus e Culturas Digitais (Abril 2021), este e-book pretende aprofundar a discussão sobre o conceito de mudança, geralmente associado à relação entre cultura e tecnologia. Através dos contributos de 32 autores, de 12 países, questiona-se não só a forma como o digital tem motivado novas práticas artísticas e curatoriais, mas também o inverso, observando como propostas críticas e criativas no campo da arte e dos museus têm aberto vias alternativas para o desenvolvimento tecnológico. Assumindo a diversidade de perspectivas sobre o tema, de leituras retrospectivas à análise de questões e projectos recentes, o livro estrutura-se em torno de sete capítulos e um ensaio visual, evidenciando os territórios de colaboração e cruzamento entre diferentes áreas de conhecimento científico. Disponível em acesso aberto, esta publicação resulta de um projecto colaborativo promovido pelo Instituto de História da Arte, Faculdade de Ciências Sociais e Humanas, Universidade NOVA de Lisboa e pelo maat – Museu de Arte, Arquitectura e Tecnologia. Instituição parceira: Instituto Superior Técnico. Mecenas: Fundação Millennium bcp. Media partner: revista Umbigo. Following the International Conference on Art, Museums and Digital Cultures (April 2021), this e-book seeks to extend the discussion on the concept of change that is usually associated with the relationship between culture and technology. Through the contributions of 32 authors from 12 countries, the book not only questions how digital media have inspired new artistic and curatorial practices, but also how, conversely, critical and creative proposals in the fields of art and museums have opened up alternative paths to technological development. Acknowledging the different approaches to the topic, ranging from retrospective readings to the analysis of recent issues and projects, the book is divided into seven sections and a visual essay, highlighting collaborative territories and the crossovers between different areas of scientific knowledge. Available in open access, this publication is the result of a collaborative project promoted by the Institute of Art History of the School of Social Sciences and Humanities, NOVA University of Lisbon and maat – Museum of Art, Architecture and Technology. Partner institution: Instituto Superior Técnico. Sponsor: Millennium bcp Foundation. Media partner: Umbigo magazine.publishersversionpublishe