Online Shopping Continuance Intention: A Case Study of Online Shopping in Thailand

This study determines individual’s online shopping continuance intention in Bangkok, Thailand , how  to retain existing consumers and attract new consumers,  to find the most influencing key to Thai consumer’s shopping continuance intention, to understand Thai consumers’ online shopping continuance intention . The study included 400 respondents  living in  Bangkok and have purchased IT products online in the past six months. This study used non-probability purposive sampling technique and questionnaire for data collection. The results of study showed that time-oriented lifestyle, price-oriented lifestyle, and net-oriented lifestyle have  significant impact on satisfaction with online shopping,  while satisfaction with online shopping has a significant impact on continuance intention

The influence of perceived usefulness, perceived ease of use and perceived health risk on consumers’ online shopping behaviors and their continuance intention – A study in post covid-19 pandemic

This thesis examines the impact of perceived usefulness, perceived ease of use, and perceived health risk on consumers' online shopping behaviors and continuance intention in the post-pandemic era, with a specific focus on the context of online food delivery services. The research adopts a survey methodology, utilizing data collected from 181 respondents through online communities on social platforms and direct messages. The findings reveal that perceived usefulness positively influences consumers' attitudes and continuance intention towards online shopping. Additionally, perceived ease of use is found to have a positive influence on consumers' attitudes, perceived behavioral control, and continuance intention towards online shopping. Furthermore, perceived health risk is identified as a significant factor positively influencing consumers' attitudes, subjective norms, and continuance intention towards online shopping. These findings contribute to a deeper understanding of consumer behavior in the post-pandemic landscape and provide valuable insights for businesses operating in the online food delivery industry. The study underscores the importance of perceived usefulness, perceived ease of use, and perceived health risk in shaping consumers' online shopping behaviors and their intentions to continue using online platforms

TECHNOLOGY ADOPTION ON BANK SERVICES; A SYSTEMATIC LITERATURE REVIEW

Abstract Objectives: This paper explains, synthesizes, reviews the main findings, and provides suggestions for future research to deepen and enrich understanding of technology-based banking services (banking technology). Methods: This research uses a systematic literature review or structured review as a research methodology, which will analyze scientific articles based on widely used methods, theories, and constructs. Results: The results shown that TAM as an established concept is the model most often used in research in the context of technology-based banking services. However, this does not guarantee that only the TAM construct (PU, PEOU, Social Influence, and Attitude) is able to explain individual attitudes and intentions in adopting and using banking technology. Therefore, exploration is needed within a phenomenological framework to find other values (besides the TAM construct) to enrich scientific insights. In addition, a comparative study is also needed to see the role of the cultural dimension in influencing the adoption and use of technology in a country. In turn, our study is not without limitations. The ability to access reputable journals has been a major factor in our study covering only 20 scientific articles over the last ten years. The number is relatively small, making our study unable to examine other antecedents (besides those mentioned in table 4.5) used in the context of technology banking. Implications: Our study has implications for the development of studies in the context of banking technology, where our study can be taken into consideration for developing an integrated model that covers all perspectives in the context of technology adoption and use. Type of Paper: Empirical

Consumers’ perception on Islamic home financing: empirical evidences on Bai Bithaman Ajil (BBA) and diminishing partnership (DP) in Malaysia

The Bai Bithaman Ajil (BBA) or Deferred Installment Sales facility is the most predominant mode of home financing in Malaysia since the introduction of Islamic banking in 1983. It is based on the debt financing where the bank buys the property from the customer and sells it back to the customer inclusive of profit. Customers make repayments at end of each month. This research examines the impact of using the prevailing debt concept which is claimed to have caused high price, customers‟ dissatisfaction, injustice and criticism by international scholars. In order to address these issues an alternative concept known as Musharakah Mutanaqisah or the Diminishing Partnership (DP) is also examined. In DP, bank and customers purchase the house jointly. The bank leases the house to the customers and rental payments are shared between them based on profit sharing ratio. The customer redeems the bank‟s share on monthly basis until full settlement after which the house is transferred to the customer. The study investigates the perceptions of customers between BBA and DP home financing products. A survey questionnaire was conducted on 300 owners and potential house owners to gauge their features and operations. The result of paired t–test indicated significant differences between these two products. DP home financing is a viable alternative to BBA home financing measured from the descriptive results and hypothesis testing. The actual implementation of DP is a challenge for the banks and requires a paradigm shift from their present role as traditional financiers

Exploring An Individual’s Intention to Use Blogs: The Roles of Social, Motivational and Individual Factors

Blogs are a new type of media for social interaction; they have become very popular, and have shown their influence throughout our society. However, little is known about what motivates an individual to participate in blogging activities. This study aims to explore how an individual\u27s intention is influenced by social, motivational and individual factors. A survey, involving 283 subjects, was conducted to examine the proposed model. The results revealed that personal innovativeness in the domain of information technology (PIIT), perceived usefulness and perceived enjoyment have direct impacts on a persons\u27 intent to use blogs. On the other hand, factors such as subjective norms and blog self-efficacy influence an individual\u27s motivational factors; these factors, in turn, influence an individual\u27s behavioral intention in regard to blog usage. The findings of this study not only contribute to a theoretical building of those factors that effect blog usage, but also provide implications to practitioners for understanding and promoting blog usage

Siri, Alexa, and Other Digital Assistants: A Study of Customer Satisfaction With Artificial Intelligence Applications

Siri, Alexa, and other digital assistants are rapidly becoming embraced by consumers and the adoption is projected to grow from 390 million to 1.8 billion for the period of 2015 to 2021. Digital assistants are offering benefits to consumers while also proving to be a disruptive technology for businesses. Coupling digital assistants with other artificial intelligence technologies offers the potential to transform companies by creating more efficient business processes, automating complex tasks, and improving the customer service experience. Businesses have begun integrating this technology into their operations with the expectation of achieving significant productivity gains. Customer satisfaction has been discussed extensively throughout marketing literature. Yet, there is little empirical evidence of customer satisfaction with digital assistants. This study used PLS-SEM to analyze 244 survey responses obtained from a cross-section of consumers. Using the Expectations Confirmation Theory as its foundation, the study identified that expectations and confirmation of expectations substantially explained customer satisfaction with digital assistants. For practice, the study provides guidance which allows firms to prioritize marketing and managerial activities. Firms should focus priorities on assisting digital assistant users to become aware of new skill capabilities while also providing relevant examples of how these skills can be used to meet user needs. In addition, priorities should be focused on assisting users with understanding how the average person can use digital assistants to perform more than just mundane tasks with relative ease. These priorities were identified as areas of high importance for customer satisfaction and require performance improvements

UNDERSTANDING CONSUMERS’ ENGAGEMENT AND ADOPTION OF SOCIAL MEDIA MARKETING IN FASHION INDUSTRY IN SAUDI ARABIA: INSIGHTS THROUGH THE LENS OF THE THEORY OF PLANNED BEHAVIOR

This study explores the adoption of social media marketing activities by the fashion industry, examining context through The Theory of Planned Behavior. As social media continues to dominate as a pivotal marketing arena, understanding consumers’ engagement across various platforms becomes imperative for marketers and researchers alike. This research aimed to ascertain if the Theory of Planned Behavior could effectively elucidate as well as predict consumers’ engagement with social media marketing activities beyond a single platform. Conducting a non-probability convenience sampling method, the study involved 656 participants above 18 years old residing in Saudi Arabia. An online survey gathered data, subsequently analyzed through regression analyses. Results revealed that attitude emerged as the most influential factor in predicting behavioral intent to be involved with social media marketing activities, tracked closely by subjective norms. Intriguingly, perceived behavioral control did not significantly predict this behavioral intent. Furthermore, the intention to engage demonstrated a strong association with actual engagement. The implications suggest a strategic focus for social media marketers: influencing attitudes and subjective norms to heighten engagement across diverse social media platforms. Additionally, the study indicates a shift towards the Theory of Reasoned Action as a more appropriate predictive model for engagement, excluding perceived behavioral control. These insights offer valuable guidance for businesses seeking to optimize their social media, and marketing strategies across various platforms within the Fashioned industry.  Article visualizations

An Empirical Investigation to Validate the Technology Acceptance Model (TAM) in Explaining Intentions to Shop Online in Saudi Arabia using SEM

This study uses structural equation modeling (SEM) to investigate how theoretically applicable the technology acceptance model (TAM) in an online shopping context in Riyadh, Saudi Arabia. Three hundred and twenty-two subjects participated in a pre-piloted questionnaire survey that was created using existing scales from prior TAM instruments, which were modified when appropriate. Response rate was 96.2%. Our findings showed that our model is able to create an understanding that is better than the original online shopping intention model. Our results also showed that direct paths from bother perceived usefulness additional perceived ease of use to online shopping intentions would help to improve the model's predictive power and would improve fit more than the original TAM model would. The model explains 81 percent of Saudi consumers' intentions to continue shopping online and can be generalized across Riyadh. Keywords: Usefulness, Ease of use, Attitude, TAM, SEM, KS

Evaluating the Determinants of Young Runners' Continuance Intentions toward Wearable Devices

Running has gained popularity as a fitness activity in China, with a growing number of young runners utilizing wearable devices to monitor their running routines and engage in quantified self-practices. The continuous evolution of wearable devices in terms of products and services has expanded the choices available to young runners. Therefore, there is a need to analyze the factors influencing the continuance intention of young runners, providing insights into how to promote the sustained growth of these products or services in the market. This study is grounded in the Technology Acceptance Model and the Theory of Planned Behavior, with an extension incorporating the quantified self to explore the impact of users' continuance intentions to use wearable devices. A survey was conducted among 468 young runners who already used wearable devices, and the data collected were analyzed using PLS-SEM. The results indicate that perceived usefulness and attitudes from the Technology Acceptance Model positively influence intentions for continued use. Additionally, subjective norms according to the Theory of Planned Behavior positively influence continuance use intentions. However, perceived behavioral control does not have a significant effect on continuance use intentions. Conversely, the Quantified-Self positively influences continuance use intentions and partially mediates the relationship between perceived usefulness and continuance use intentions. This research has several theoretical implications for the Theory of Planned Behavior, the Technology Acceptance Model, and the Quantified-Self research construct. Moreover, this study has practical implications for practitioners concerning the adoption and acceptance of wearable devices by young people. This approach enables practitioners to target and implement precise strategies to meet the current demands of the young runner market. Doi: 10.28991/HIJ-2023-04-04-02 Full Text: PD

Factors Influencing Repurchase Intention on e-Commerce Platforms: A Case of GET Application

Although the global economy has been challenged by the coronavirus pandemic, online delivery service businesses have grown enormously. Hence, a great number of newcomers have jumped into the market aiming to leverage customers' insight to adopt in their other businesses. There is high competition in this industry which is expected to intensify. This study focuses on GET application and aims to determine the influence of independent variables namely; privacy, reliability, trust, perceived ease of use, perceived usefulness towards online repurchase intention in Bangkok of Thailand. This research uses the quantitative method. The data is collected through questionnaires. Descriptive analysis was used to analyze the demographic factors and general information of the respondents. Inferential analysis was applied to tests the hypotheses of the study. Nevertheless, the result shows that GET application is ranked as the most used delivery app among all online delivery services platforms, although they are not considered as the best. Regarding the findings of this research, each variable has been emphasized and analyzed, therefore, this research has shed light on what factor is the most influential towards customer repurchase intention which can allow GET application could improve or innovate their platform. In this study, results revealed that privacy has a positive significant effect on trust, also, perceived ease of use and perceived usefulness have a positive significant influence on perceived usefulness while reliability, trust, perceived ease of use, and perceived usefulness have a positive significant effect on online repurchase intention on GET application platform at a p-value less than .05.