Precursors and Laggards: An Analysis of Semantic Temporal Relationships on a Blog Network

We explore the hypothesis that it is possible to obtain information about the dynamics of a blog network by analysing the temporal relationships between blogs at a semantic level, and that this type of analysis adds to the knowledge that can be extracted by studying the network only at the structural level of URL links. We present an algorithm to automatically detect fine-grained discussion topics, characterized by n-grams and time intervals. We then propose a probabilistic model to estimate the temporal relationships that blogs have with one another. We define the precursor score of blog A in relation to blog B as the probability that A enters a new topic before B, discounting the effect created by asymmetric posting rates. Network-level metrics of precursor and laggard behavior are derived from these dyadic precursor score estimations. This model is used to analyze a network of French political blogs. The scores are compared to traditional link degree metrics. We obtain insights into the dynamics of topic participation on this network, as well as the relationship between precursor/laggard and linking behaviors. We validate and analyze results with the help of an expert on the French blogosphere. Finally, we propose possible applications to the improvement of search engine ranking algorithms

Validating Network Value of Influencers by means of Explanations

Recently, there has been significant interest in social influence analysis. One of the central problems in this area is the problem of identifying influencers, such that by convincing these users to perform a certain action (like buying a new product), a large number of other users get influenced to follow the action. The client of such an application is a marketer who would target these influencers for marketing a given new product, say by providing free samples or discounts. It is natural that before committing resources for targeting an influencer the marketer would be interested in validating the influence (or network value) of influencers returned. This requires digging deeper into such analytical questions as: who are their followers, on what actions (or products) they are influential, etc. However, the current approaches to identifying influencers largely work as a black box in this respect. The goal of this paper is to open up the black box, address these questions and provide informative and crisp explanations for validating the network value of influencers. We formulate the problem of providing explanations (called PROXI) as a discrete optimization problem of feature selection. We show that PROXI is not only NP-hard to solve exactly, it is NP-hard to approximate within any reasonable factor. Nevertheless, we show interesting properties of the objective function and develop an intuitive greedy heuristic. We perform detailed experimental analysis on two real world datasets - Twitter and Flixster, and show that our approach is useful in generating concise and insightful explanations of the influence distribution of users and that our greedy algorithm is effective and efficient with respect to several baselines

The semantic drift of quotations in blogspace: a case study in short-term cultural evolution

First revision (major) for Cognitive ScienceWe present an empirical case study which connects psycholinguistics with the field of cultural evolution, in order to test for the existence of cultural attractors in the evolution of quotations. Such attractors have been proposed as a useful concept for understanding cultural evolution in relation with individual cognition, but their existence has been hard to test. We focus on the transformation of quotations when they are copied from blog to blog or media website: by coding words with a number of well-studied lexical features, we show that the way words are substituted in quotations is consistent (1) with the hypothesis of cultural attractors, and (2) with known effects of the word features. In particular, words known to be harder to recall in lists have a higher tendency to be substituted, and words easier to recall are produced instead. Our results support the hypothesis that cultural attractors can result from the combination of individual cognitive biases in the interpretation and reproduction of representations

Cultural Diffusion and Trends in Facebook Photographs

Online social media is a social vehicle in which people share various moments of their lives with their friends, such as playing sports, cooking dinner or just taking a selfie for fun, via visual means, that is, photographs. Our study takes a closer look at the popular visual concepts illustrating various cultural lifestyles from aggregated, de-identified photographs. We perform analysis both at macroscopic and microscopic levels, to gain novel insights about global and local visual trends as well as the dynamics of interpersonal cultural exchange and diffusion among Facebook friends. We processed images by automatically classifying the visual content by a convolutional neural network (CNN). Through various statistical tests, we find that socially tied individuals more likely post images showing similar cultural lifestyles. To further identify the main cause of the observed social correlation, we use the Shuffle test and the Preference-based Matched Estimation (PME) test to distinguish the effects of influence and homophily. The results indicate that the visual content of each user's photographs are temporally, although not necessarily causally, correlated with the photographs of their friends, which may suggest the effect of influence. Our paper demonstrates that Facebook photographs exhibit diverse cultural lifestyles and preferences and that the social interaction mediated through the visual channel in social media can be an effective mechanism for cultural diffusion.Comment: 10 pages, To appear in ICWSM 2017 (Full Paper

Tracing the Use of Practices through Networks of Collaboration

An active line of research has used on-line data to study the ways in which discrete units of information---including messages, photos, product recommendations, group invitations---spread through social networks. There is relatively little understanding, however, of how on-line data might help in studying the diffusion of more complex {\em practices}---roughly, routines or styles of work that are generally handed down from one person to another through collaboration or mentorship. In this work, we propose a framework together with a novel type of data analysis that seeks to study the spread of such practices by tracking their syntactic signatures in large document collections. Central to this framework is the notion of an "inheritance graph" that represents how people pass the practice on to others through collaboration. Our analysis of these inheritance graphs demonstrates that we can trace a significant number of practices over long time-spans, and we show that the structure of these graphs can help in predicting the longevity of collaborations within a field, as well as the fitness of the practices themselves.Comment: To Appear in Proceedings of ICWSM 2017, data at https://github.com/CornellNLP/Macro

Socio-semantic dynamics in a blog network

The blogosphere can be construed as a knowledge network made of bloggers who are interacting through a social network to share, exchange or produce information. We claim that the social and semantic dimensions are essentially co-determined and propose to investigate the co-evolutionary dynamics of the blogosphere by examining two intertwined issues: First, how does knowledge distribution drive new interactions and thus influence the social network topology? Second, which role structural network properties play in the information circulation in the system? We adopt an empirical standpoint by analyzing the semantic and social activity of a portion of the US political blogosphere, monitored on a period of four months