85,979 research outputs found
Game Theory Meets Network Security: A Tutorial at ACM CCS
The increasingly pervasive connectivity of today's information systems brings
up new challenges to security. Traditional security has accomplished a long way
toward protecting well-defined goals such as confidentiality, integrity,
availability, and authenticity. However, with the growing sophistication of the
attacks and the complexity of the system, the protection using traditional
methods could be cost-prohibitive. A new perspective and a new theoretical
foundation are needed to understand security from a strategic and
decision-making perspective. Game theory provides a natural framework to
capture the adversarial and defensive interactions between an attacker and a
defender. It provides a quantitative assessment of security, prediction of
security outcomes, and a mechanism design tool that can enable
security-by-design and reverse the attacker's advantage. This tutorial provides
an overview of diverse methodologies from game theory that includes games of
incomplete information, dynamic games, mechanism design theory to offer a
modern theoretic underpinning of a science of cybersecurity. The tutorial will
also discuss open problems and research challenges that the CCS community can
address and contribute with an objective to build a multidisciplinary bridge
between cybersecurity, economics, game and decision theory
A Game-theoretic Machine Learning Approach for Revenue Maximization in Sponsored Search
Sponsored search is an important monetization channel for search engines, in
which an auction mechanism is used to select the ads shown to users and
determine the prices charged from advertisers. There have been several pieces
of work in the literature that investigate how to design an auction mechanism
in order to optimize the revenue of the search engine. However, due to some
unrealistic assumptions used, the practical values of these studies are not
very clear. In this paper, we propose a novel \emph{game-theoretic machine
learning} approach, which naturally combines machine learning and game theory,
and learns the auction mechanism using a bilevel optimization framework. In
particular, we first learn a Markov model from historical data to describe how
advertisers change their bids in response to an auction mechanism, and then for
any given auction mechanism, we use the learnt model to predict its
corresponding future bid sequences. Next we learn the auction mechanism through
empirical revenue maximization on the predicted bid sequences. We show that the
empirical revenue will converge when the prediction period approaches infinity,
and a Genetic Programming algorithm can effectively optimize this empirical
revenue. Our experiments indicate that the proposed approach is able to produce
a much more effective auction mechanism than several baselines.Comment: Twenty-third International Conference on Artificial Intelligence
(IJCAI 2013
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