6,157 research outputs found

    Tipping the scales: ambidexterity practices on e-HRM projects

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    Purpose: We examine and conceptualise the ways in which a balance can be achieved between optimising the efficiency and effectiveness of electronic HRM (e-HRM) systems for human resource management (HRM) and enabling innovation to occur during the system implementation. Design/methodology/approach: An intepretive case study of a UK local authority e-HRM system implementation is examined using the notion of ambidexterity as an analytical device. Ambidexterity relates to how an organisation develops the ability to operate efficiently in the now, while at the same time being able to adapt to environmental changes around and ahead of them in order to grow into the future. Findings: As an intra-organisational capability, ambidexterity is found to derive from the simultaneous interplay and balancing of dual capabilities: exploitation and exploration.. E-HRM exploitation concerned the capability to generate new knowledge with innovatory effects, created through the everyday practices performed by practitioners at all levels in the organisation. E-HRM exploration, rather than being a purposeful act, was found to be an accidental consequence of engaging in exploitation to maintain the status quo. Originality/value: There is a lack of detailed investigation of how organisations actually achieve ambidexterity, particularly in three under-researched areas: ambidexterity in the public sector, at HR functional level and e-HRM systems implementation. Bundling these three areas into an integrated examination allows us to both identify how exploitation and exploration play out in the ambidextrous practices of an e-HRM project and also to identify the dimensions of ambidexterity in balancing e-HRM work

    Carving out new business models in a small company through contextual ambidexterity: the case of a sustainable company

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    Business model innovation (BMI) and organizational ambidexterity have been pointed out as mechanisms for companies achieving sustainability. However, especially considering small and medium enterprises (SMEs), there is a lack of studies demonstrating how to combine these mechanisms. Tackling such a gap, this study seeks to understand how SMEs can ambidextrously manage BMI. Our aim is to provide a practical artifact, accessible to SMEs, to operationalize BMI through organizational ambidexterity. To this end, we conducted our study under the design science research to, first, build an artifact for operationalizing contextual ambidexterity for business model innovation. Then, we used an in-depth case study with a vegan fashion small e-commerce to evaluate the practical outcomes of the artifact. Our findings show that the company improves its business model while, at the same time, designs a new business model and monetizes it. Thus, our approach was able to take the first steps in the direction of operationalizing contextual ambidexterity for business model innovation in small and medium enterprises, democratizing the concept. We contribute to theory by connecting different literature strands and to practice by creating an artifact to assist managemen

    Developing a social media strategy for Hilti Singapore

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    CEMSAs many B2B businesses, Hilti Singapore has not yet implemented social media as a business tool, despite its known effectiveness. The underlying work therefore aims at elaborating the potential of creating a social media presence for Hilti Singapore. By assembling the insights gained from a competitor, customer and employee analysis, the authors then propose five guiding steps for a successful strategy implementation. Further academic research underlines the influence of social media on brand management and describes the prevailing paradigm shift in marketing

    How to Engage Customers on TikTok?

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    This research investigates the effects of marketer-generated content (i.e., emotional and rational), sounds, and influencers on digital customer engagement (i.e., likes and shares) on TikTok. Data were collected from 10 Indonesian food and beverage brands. The results confirm that emotional content generates more likes and shares than rational (i.e., informational and transactional) content. Conversely, rational (i.e., informational and transactional) posts receive more likes and shares than emotional posts. Additionally, original sounds and influencers positively influence likes and shares. This study advances social media and content marketing literature in three ways. First, this research is among the first to discuss the emerging social media of TikTok. Second, this investigation is the first to examine the audio format as an element influencing engagement. Third, this study focuses on Indonesia, a developing country that is rarely investigated in content marketing studies. Practically, our research findings can guide brands in creating engaging TikTok videos

    Generation, susceptibility, and response regarding negativity: an in-depth analysis of negative online reviews

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    Negative online reviews can drastically influence consumer behavior and business strategies. Recent attention on the subject demonstrates its importance in the consumer and marketing literature. Even so, no study quantitatively investigates the corpus of the literature. This study quantitatively and systematically investigates the foundational research streams of negative online reviews to identify influential sources and main areas of knowledge in the domain. The study employs an integration of text mining and co-citation analysis, recognizing that firms’ responses to negative online reviews cannot be analyzed without understanding the role of customers. Accordingly, this study generates insight into customers and firms in each negative online review stage, furnishing a conceptual framework that synthesizes the previous literature and highlights the most important research gaps requiring attention. Ultimately, the conceptual framework can guide future researchers in unfolding new and novel directions to expand the boundaries of the negative online review literature

    Foundations of Social Media Marketing

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    The Social Media have changed the power structures in the marketplace; evidence points to a major power migration taking place and to emergence of a new breed of powerful and sophisticated customer, difficult to influence, persuade and retain The paper outlines the nature, effects and present status of the Social Media, underlying their role as customer empowerment agents. It explains their aptitude and possible roles as part of the corporate Marketing strategy and identifies different ways of engaging them as marketing tools. The paper proposes two possible Social Media marketing strategies: a. The passive approach focusing on utilizing the Social Media domain as source of customer voice and market intelligence. b. The active approach i.e. engaging the Social Media as direct marketing and PR channels, as channels of customer influence, as tools of personalizing products and last but not least develop them as platforms of co-operation and customer-generated innovation. Finally the paper identifies future research directions around this new element of the marketing landscap

    How to Effectively Institutionalize Social Selling in Business-to-Business Companies

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    A new sales approach called social selling is gaining momentum in Business-to-Business (B2B) practice. Instead of one-to-one interactions (e.g., physical visits), nowadays, salespeople reach out to their (potential) B2B customers in one-to-many social media interactions. Salespeople regularly employ their private social media accounts (e.g., LinkedIn) to gather information about and to interact with their (potential) buyers. So far, research offers only a limited, one-sided and static view of this new sales phenomenon. Relying on a qualitative study with 40 managers from sales, social media, and the C-suite, the current paper adopts a cross-functional and procedural view to more holistically investigate the concept of social selling and its institutionalization in B2B companies. Our data distills a five-stage process and provides insights on core topics, activities, company prerequisites, and potential pitfalls for each stage of the institutionalization process. These findings may help managers to more effectively institutionalize social selling in B2B companies

    Social media in marketing research : Theoretical bases, methodological aspects, and thematic focus

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    The widespread use of social media as a marketing tool during the last decade has been responsible for attracting a significant volume of academic research, which, however, can be described as highly fragmented to yield clear directions and insights. We systematically synthesize and critically evaluate extant knowledge of social media marketing extracted from 418 articles published during the period 2009–2021. In doing so, we use an organizing framework focusing on five key areas of social media marketing research, namely, social media as a promotion and selling outlet, social media as a communication and branding channel, social media as a monitoring and intelligence source, social media as a customer relationship management and value cocreation platform, and social media as a general marketing and strategic tool. Within each of these areas, we provide important theoretical, methodological, and thematic insights, as well as future research directions. We also offer useful managerial implications derived from the articles reviewed.© 2022 The Authors. Psychology & Marketing published by Wiley Periodicals LLC. This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.fi=vertaisarvioitu|en=peerReviewed

    2023 Strategic Plan for The Meat Shed

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    At the end of June 2022, the author began the process of establishing client relations with a local business in Pittsburg, Kansas, The Meat Shed. One of the co-owners, Matt DeMoss, agreed to let his establishment be a client for a graduate project. After initial meetings. The Meat Shed was seeking to expand their brand identity to potential stakeholders of the Pittsburg community and the surrounding areas. This idea from the client sparked the interest of the author to create a strategic plan to assist in increasing awareness and engagement between stakeholders and the client. In this strategic plan the author outlines strategies, tactics, and research methods for The Meat Shed to use in their business marketing strategy. Intertwined in the strategic plan is a theoretical framework, Social Marketing Theory and Networking Theory, the author uses as a guide to create deliverables and conduct analysis about The Meat Shed organization and its stakeholders
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