Influence of Structure Parameters on the Information Diffusion Process in Virtual Networks

This paper examines the effects of composition, size and structure of virtual networks on the diffusion of information. The research extends the Axelrod cultural model (ACM), an established theory rooted in political science research, to explain information dissemination among social actors in ICT-enabled virtual networks (Axelrod 1997). The investigation is focused on the impact of network structure parameters and gives insight on how a manipulation of those parameters influences the diffusion of information in virtual networks

Correlated Cascades: Compete or Cooperate

In real world social networks, there are multiple cascades which are rarely independent. They usually compete or cooperate with each other. Motivated by the reinforcement theory in sociology we leverage the fact that adoption of a user to any behavior is modeled by the aggregation of behaviors of its neighbors. We use a multidimensional marked Hawkes process to model users product adoption and consequently spread of cascades in social networks. The resulting inference problem is proved to be convex and is solved in parallel by using the barrier method. The advantage of the proposed model is twofold; it models correlated cascades and also learns the latent diffusion network. Experimental results on synthetic and two real datasets gathered from Twitter, URL shortening and music streaming services, illustrate the superior performance of the proposed model over the alternatives

From sparse to dense and from assortative to disassortative in online social networks

Inspired by the analysis of several empirical online social networks, we propose a simple reaction-diffusion-like coevolving model, in which individuals are activated to create links based on their states, influenced by local dynamics and their own intention. It is shown that the model can reproduce the remarkable properties observed in empirical online social networks; in particular, the assortative coefficients are neutral or negative, and the power law exponents are smaller than 2. Moreover, we demonstrate that, under appropriate conditions, the model network naturally makes transition(s) from assortative to disassortative, and from sparse to dense in their characteristics. The model is useful in understanding the formation and evolution of online social networks.Comment: 10 pages, 7 figures and 2 table

Seeds Buffering for Information Spreading Processes

Seeding strategies for influence maximization in social networks have been studied for more than a decade. They have mainly relied on the activation of all resources (seeds) simultaneously in the beginning; yet, it has been shown that sequential seeding strategies are commonly better. This research focuses on studying sequential seeding with buffering, which is an extension to basic sequential seeding concept. The proposed method avoids choosing nodes that will be activated through the natural diffusion process, which is leading to better use of the budget for activating seed nodes in the social influence process. This approach was compared with sequential seeding without buffering and single stage seeding. The results on both real and artificial social networks confirm that the buffer-based consecutive seeding is a good trade-off between the final coverage and the time to reach it. It performs significantly better than its rivals for a fixed budget. The gain is obtained by dynamic rankings and the ability to detect network areas with nodes that are not yet activated and have high potential of activating their neighbours.Comment: Jankowski, J., Br\'odka, P., Michalski, R., & Kazienko, P. (2017, September). Seeds Buffering for Information Spreading Processes. In International Conference on Social Informatics (pp. 628-641). Springe

Evolutionary robotics and neuroscience

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The Impact of Social Curiosity on Information Spreading on Networks

Most information spreading models consider that all individuals are identical psychologically. They ignore, for instance, the curiosity level of people, which may indicate that they can be influenced to seek for information given their interest. For example, the game Pok\'emon GO spread rapidly because of the aroused curiosity among users. This paper proposes an information propagation model considering the curiosity level of each individual, which is a dynamical parameter that evolves over time. We evaluate the efficiency of our model in contrast to traditional information propagation models, like SIR or IC, and perform analysis on different types of artificial and real-world networks, like Google+, Facebook, and the United States roads map. We present a mean-field approach that reproduces with a good accuracy the evolution of macroscopic quantities, such as the density of stiflers, for the system's behavior with the curiosity. We also obtain an analytical solution of the mean-field equations that allows to predicts a transition from a phase where the information remains confined to a small number of users to a phase where it spreads over a large fraction of the population. The results indicate that the curiosity increases the information spreading in all networks as compared with the spreading without curiosity, and that this increase is larger in spatial networks than in social networks. When the curiosity is taken into account, the maximum number of informed individuals is reached close to the transition point. Since curious people are more open to a new product, concepts, and ideas, this is an important factor to be considered in propagation modeling. Our results contribute to the understanding of the interplay between diffusion process and dynamical heterogeneous transmission in social networks.Comment: 8 pages, 5 figure