3,974 research outputs found
Probing Limits of Information Spread with Sequential Seeding
We consider here information spread which propagates with certain probability
from nodes just activated to their not yet activated neighbors. Diffusion
cascades can be triggered by activation of even a small set of nodes. Such
activation is commonly performed in a single stage. A novel approach based on
sequential seeding is analyzed here resulting in three fundamental
contributions. First, we propose a coordinated execution of randomized choices
to enable precise comparison of different algorithms in general. We apply it
here when the newly activated nodes at each stage of spreading attempt to
activate their neighbors. Then, we present a formal proof that sequential
seeding delivers at least as large coverage as the single stage seeding does.
Moreover, we also show that, under modest assumptions, sequential seeding
achieves coverage provably better than the single stage based approach using
the same number of seeds and node ranking. Finally, we present experimental
results showing how single stage and sequential approaches on directed and
undirected graphs compare to the well-known greedy approach to provide the
objective measure of the sequential seeding benefits. Surprisingly, applying
sequential seeding to a simple degree-based selection leads to higher coverage
than achieved by the computationally expensive greedy approach currently
considered to be the best heuristic
Seeds Buffering for Information Spreading Processes
Seeding strategies for influence maximization in social networks have been
studied for more than a decade. They have mainly relied on the activation of
all resources (seeds) simultaneously in the beginning; yet, it has been shown
that sequential seeding strategies are commonly better. This research focuses
on studying sequential seeding with buffering, which is an extension to basic
sequential seeding concept. The proposed method avoids choosing nodes that will
be activated through the natural diffusion process, which is leading to better
use of the budget for activating seed nodes in the social influence process.
This approach was compared with sequential seeding without buffering and single
stage seeding. The results on both real and artificial social networks confirm
that the buffer-based consecutive seeding is a good trade-off between the final
coverage and the time to reach it. It performs significantly better than its
rivals for a fixed budget. The gain is obtained by dynamic rankings and the
ability to detect network areas with nodes that are not yet activated and have
high potential of activating their neighbours.Comment: Jankowski, J., Br\'odka, P., Michalski, R., & Kazienko, P. (2017,
September). Seeds Buffering for Information Spreading Processes. In
International Conference on Social Informatics (pp. 628-641). Springe
Theories for influencer identification in complex networks
In social and biological systems, the structural heterogeneity of interaction
networks gives rise to the emergence of a small set of influential nodes, or
influencers, in a series of dynamical processes. Although much smaller than the
entire network, these influencers were observed to be able to shape the
collective dynamics of large populations in different contexts. As such, the
successful identification of influencers should have profound implications in
various real-world spreading dynamics such as viral marketing, epidemic
outbreaks and cascading failure. In this chapter, we first summarize the
centrality-based approach in finding single influencers in complex networks,
and then discuss the more complicated problem of locating multiple influencers
from a collective point of view. Progress rooted in collective influence
theory, belief-propagation and computer science will be presented. Finally, we
present some applications of influencer identification in diverse real-world
systems, including online social platforms, scientific publication, brain
networks and socioeconomic systems.Comment: 24 pages, 6 figure
Online Influence Maximization under Independent Cascade Model with Semi-Bandit Feedback
We study the online influence maximization problem in social networks under
the independent cascade model. Specifically, we aim to learn the set of "best
influencers" in a social network online while repeatedly interacting with it.
We address the challenges of (i) combinatorial action space, since the number
of feasible influencer sets grows exponentially with the maximum number of
influencers, and (ii) limited feedback, since only the influenced portion of
the network is observed. Under a stochastic semi-bandit feedback, we propose
and analyze IMLinUCB, a computationally efficient UCB-based algorithm. Our
bounds on the cumulative regret are polynomial in all quantities of interest,
achieve near-optimal dependence on the number of interactions and reflect the
topology of the network and the activation probabilities of its edges, thereby
giving insights on the problem complexity. To the best of our knowledge, these
are the first such results. Our experiments show that in several representative
graph topologies, the regret of IMLinUCB scales as suggested by our upper
bounds. IMLinUCB permits linear generalization and thus is both statistically
and computationally suitable for large-scale problems. Our experiments also
show that IMLinUCB with linear generalization can lead to low regret in
real-world online influence maximization.Comment: Compared with the previous version, this version has fixed a mistake.
This version is also consistent with the NIPS camera-ready versio
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