Causal inference for social network data

We describe semiparametric estimation and inference for causal effects using observational data from a single social network. Our asymptotic result is the first to allow for dependence of each observation on a growing number of other units as sample size increases. While previous methods have generally implicitly focused on one of two possible sources of dependence among social network observations, we allow for both dependence due to transmission of information across network ties, and for dependence due to latent similarities among nodes sharing ties. We describe estimation and inference for new causal effects that are specifically of interest in social network settings, such as interventions on network ties and network structure. Using our methods to reanalyze the Framingham Heart Study data used in one of the most influential and controversial causal analyses of social network data, we find that after accounting for network structure there is no evidence for the causal effects claimed in the original paper

Non-Parametric Causality Detection: An Application to Social Media and Financial Data

According to behavioral finance, stock market returns are influenced by emotional, social and psychological factors. Several recent works support this theory by providing evidence of correlation between stock market prices and collective sentiment indexes measured using social media data. However, a pure correlation analysis is not sufficient to prove that stock market returns are influenced by such emotional factors since both stock market prices and collective sentiment may be driven by a third unmeasured factor. Controlling for factors that could influence the study by applying multivariate regression models is challenging given the complexity of stock market data. False assumptions about the linearity or non-linearity of the model and inaccuracies on model specification may result in misleading conclusions. In this work, we propose a novel framework for causal inference that does not require any assumption about the statistical relationships among the variables of the study and can effectively control a large number of factors. We apply our method in order to estimate the causal impact that information posted in social media may have on stock market returns of four big companies. Our results indicate that social media data not only correlate with stock market returns but also influence them.Comment: Physica A: Statistical Mechanics and its Applications 201

The power of A/B testing under interference

In this paper, we address the fundamental statistical question: how can you assess the power of an A/B test when the units in the study are exposed to interference? This question is germane to many scientific and industrial practitioners that rely on A/B testing in environments where control over interference is limited. We begin by proving that interference has a measurable effect on its sensitivity, or power. We quantify the power of an A/B test of equality of means as a function of the number of exposed individuals under any interference mechanism. We further derive a central limit theorem for the number of exposed individuals under a simple Bernoulli switching interference mechanism. Based on these results, we develop a strategy to estimate the power of an A/B test when actors experience interference according to an observed network model. We demonstrate how to leverage this theory to estimate the power of an A/B test on units sharing any network relationship, and highlight the utility of our method on two applications - a Facebook friendship network as well as a large Twitter follower network. These results yield, for the first time, the capacity to understand how to design an A/B test to detect, with a specified confidence, a fixed measurable treatment effect when the A/B test is conducted under interference driven by networks.Comment: 14 page