A New Method of Measuring Online Media Advertising Effectiveness: Prospective Meta-Analysis in Marketing

The authors introduce a new method, prospective meta-analysis in marketing (PMM), to estimate consumer response to online advertising on a large and adaptive scale. They illustrate their approach in a field study in the U.S., China and the Netherlands, covering equivalent ad content on social media, online video, display banner, and search engines. The authors tested a conceptual framework based on attention and engagement using a technological solution that allow them to observe participants browsing and clicking activity in depth from their own residences, offices, or places of choice to use the tested media platforms, e.g., Facebook, Weibo, Google, Baidu and others. The authors show how consumers respond differently to the same ad depending on how distant they are from purchase, and uncover which channels are most appropriate to which user at different stages of the funnel. They also show how engagement and attention strengthen consumer response to advertising. The authors show how PMM produces exploratory findings, confirmatory findings, and replications by systematically organizing the incremental exploration of complex phenomena with cycles of discovery and validation

Proceedings of the ECMLPKDD 2015 Doctoral Consortium

ECMLPKDD 2015 Doctoral Consortium was organized for the second time as part of the European Conference on Machine Learning and Principles and Practice of Knowledge Discovery in Databases (ECMLPKDD), organised in Porto during September 7-11, 2015. The objective of the doctoral consortium is to provide an environment for students to exchange their ideas and experiences with peers in an interactive atmosphere and to get constructive feedback from senior researchers in machine learning, data mining, and related areas. These proceedings collect together and document all the contributions of the ECMLPKDD 2015 Doctoral Consortium

Using contextual information to understand searching and browsing behavior

There is great imbalance in the richness of information on the web and the succinctness and poverty of search requests of web users, making their queries only a partial description of the underlying complex information needs. Finding ways to better leverage contextual information and make search context-aware holds the promise to dramatically improve the search experience of users. We conducted a series of studies to discover, model and utilize contextual information in order to understand and improve users' searching and browsing behavior on the web. Our results capture important aspects of context under the realistic conditions of different online search services, aiming to ensure that our scientific insights and solutions transfer to the operational settings of real world applications

Diverse Contributions to Implicit Human-Computer Interaction

Cuando las personas interactúan con los ordenadores, hay mucha información que no se proporciona a propósito. Mediante el estudio de estas interacciones implícitas es posible entender qué características de la interfaz de usuario son beneficiosas (o no), derivando así en implicaciones para el diseño de futuros sistemas interactivos. La principal ventaja de aprovechar datos implícitos del usuario en aplicaciones informáticas es que cualquier interacción con el sistema puede contribuir a mejorar su utilidad. Además, dichos datos eliminan el coste de tener que interrumpir al usuario para que envíe información explícitamente sobre un tema que en principio no tiene por qué guardar relación con la intención de utilizar el sistema. Por el contrario, en ocasiones las interacciones implícitas no proporcionan datos claros y concretos. Por ello, hay que prestar especial atención a la manera de gestionar esta fuente de información. El propósito de esta investigación es doble: 1) aplicar una nueva visión tanto al diseño como al desarrollo de aplicaciones que puedan reaccionar consecuentemente a las interacciones implícitas del usuario, y 2) proporcionar una serie de metodologías para la evaluación de dichos sistemas interactivos. Cinco escenarios sirven para ilustrar la viabilidad y la adecuación del marco de trabajo de la tesis. Resultados empíricos con usuarios reales demuestran que aprovechar la interacción implícita es un medio tanto adecuado como conveniente para mejorar de múltiples maneras los sistemas interactivos.Leiva Torres, LA. (2012). Diverse Contributions to Implicit Human-Computer Interaction [Tesis doctoral no publicada]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/17803Palanci

Device characteristics-based differentiated energy-efficient adaptive solution for multimedia delivery over heterogeneous wireless networks

Energy efficiency is a key issue of highest importance to mobile wireless device users, as those devices are powered by batteries with limited power capacity. It is of very high interest to provide device differentiated user centric energy efficient multimedia content delivery based on current application type, energy-oriented device features and user preferences. This thesis presents the following research contributions in the area of energy efficient multimedia delivery over heterogeneous wireless networks: 1. ASP: Energy-oriented Application-based System profiling for mobile devices: This profiling provides services to other contributions in this thesis. By monitoring the running applications and the corresponding power demand on the smart mobile device, a device energy model is obtained. The model is used in conjunction with applications’ power signature to provide device energy constraints posed by running applications. 2. AWERA 3. DEAS: A Device characteristics-based differentiated Energy-efficient Adaptive Solution for video delivery over heterogeneous wireless networks. Based on the energy constraint, DEAS performs energy efficient content delivery adaptation for the current application. Unlike the existing solutions, DEAS takes all the applications running on the system into account and better balances QoS and energy efficiency. 4. EDCAM 5. A comprehensive survey on state-of-the-art energy-efficient network protocols and energy-saving network technologies

Feature based dynamic intra-video indexing

A thesis submitted in partial fulfillment for the degree of Doctor of PhilosophyWith the advent of digital imagery and its wide spread application in all vistas of life, it has become an important component in the world of communication. Video content ranging from broadcast news, sports, personal videos, surveillance, movies and entertainment and similar domains is increasing exponentially in quantity and it is becoming a challenge to retrieve content of interest from the corpora. This has led to an increased interest amongst the researchers to investigate concepts of video structure analysis, feature extraction, content annotation, tagging, video indexing, querying and retrieval to fulfil the requirements. However, most of the previous work is confined within specific domain and constrained by the quality, processing and storage capabilities. This thesis presents a novel framework agglomerating the established approaches from feature extraction to browsing in one system of content based video retrieval. The proposed framework significantly fills the gap identified while satisfying the imposed constraints of processing, storage, quality and retrieval times. The output entails a framework, methodology and prototype application to allow the user to efficiently and effectively retrieved content of interest such as age, gender and activity by specifying the relevant query. Experiments have shown plausible results with an average precision and recall of 0.91 and 0.92 respectively for face detection using Haar wavelets based approach. Precision of age ranges from 0.82 to 0.91 and recall from 0.78 to 0.84. The recognition of gender gives better precision with males (0.89) compared to females while recall gives a higher value with females (0.92). Activity of the subject has been detected using Hough transform and classified using Hiddell Markov Model. A comprehensive dataset to support similar studies has also been developed as part of the research process. A Graphical User Interface (GUI) providing a friendly and intuitive interface has been integrated into the developed system to facilitate the retrieval process. The comparison results of the intraclass correlation coefficient (ICC) shows that the performance of the system closely resembles with that of the human annotator. The performance has been optimised for time and error rate