Neural Attentive Session-based Recommendation

Given e-commerce scenarios that user profiles are invisible, session-based recommendation is proposed to generate recommendation results from short sessions. Previous work only considers the user's sequential behavior in the current session, whereas the user's main purpose in the current session is not emphasized. In this paper, we propose a novel neural networks framework, i.e., Neural Attentive Recommendation Machine (NARM), to tackle this problem. Specifically, we explore a hybrid encoder with an attention mechanism to model the user's sequential behavior and capture the user's main purpose in the current session, which are combined as a unified session representation later. We then compute the recommendation scores for each candidate item with a bi-linear matching scheme based on this unified session representation. We train NARM by jointly learning the item and session representations as well as their matchings. We carried out extensive experiments on two benchmark datasets. Our experimental results show that NARM outperforms state-of-the-art baselines on both datasets. Furthermore, we also find that NARM achieves a significant improvement on long sessions, which demonstrates its advantages in modeling the user's sequential behavior and main purpose simultaneously.Comment: Proceedings of the 2017 ACM on Conference on Information and Knowledge Management. arXiv admin note: text overlap with arXiv:1511.06939, arXiv:1606.08117 by other author

Dynamic modeling of web purchase behavior and e-mailing impact by Petri net

In this article, the authors introduce Petri nets to model the dynamics of web site visits and purchase behaviors in the case of wish list systems. They describe web site activities and their transition with probability distributions and model the sequential impact of influential factors through links that better explain web purchase behavior dynamics. The basic model, which analyzes site connections and purchases to explain visit and purchase behavior, performs better than a classical negative binomial regression model. To demonstrate its flexibility, the authors extend the wish list Petri net model to measure the impact of e-mailing intervals on visit frequency and purchase.internet; wish list; e-mail; Petri net; dynamic model

Incorporating Clicks, Attention and Satisfaction into a Search Engine Result Page Evaluation Model

Modern search engine result pages often provide immediate value to users and organize information in such a way that it is easy to navigate. The core ranking function contributes to this and so do result snippets, smart organization of result blocks and extensive use of one-box answers or side panels. While they are useful to the user and help search engines to stand out, such features present two big challenges for evaluation. First, the presence of such elements on a search engine result page (SERP) may lead to the absence of clicks, which is, however, not related to dissatisfaction, so-called "good abandonments." Second, the non-linear layout and visual difference of SERP items may lead to non-trivial patterns of user attention, which is not captured by existing evaluation metrics. In this paper we propose a model of user behavior on a SERP that jointly captures click behavior, user attention and satisfaction, the CAS model, and demonstrate that it gives more accurate predictions of user actions and self-reported satisfaction than existing models based on clicks alone. We use the CAS model to build a novel evaluation metric that can be applied to non-linear SERP layouts and that can account for the utility that users obtain directly on a SERP. We demonstrate that this metric shows better agreement with user-reported satisfaction than conventional evaluation metrics.Comment: CIKM2016, Proceedings of the 25th ACM International Conference on Information and Knowledge Management. 201

Context-aware Sequential Recommendation

Since sequential information plays an important role in modeling user behaviors, various sequential recommendation methods have been proposed. Methods based on Markov assumption are widely-used, but independently combine several most recent components. Recently, Recurrent Neural Networks (RNN) based methods have been successfully applied in several sequential modeling tasks. However, for real-world applications, these methods have difficulty in modeling the contextual information, which has been proved to be very important for behavior modeling. In this paper, we propose a novel model, named Context-Aware Recurrent Neural Networks (CA-RNN). Instead of using the constant input matrix and transition matrix in conventional RNN models, CA-RNN employs adaptive context-specific input matrices and adaptive context-specific transition matrices. The adaptive context-specific input matrices capture external situations where user behaviors happen, such as time, location, weather and so on. And the adaptive context-specific transition matrices capture how lengths of time intervals between adjacent behaviors in historical sequences affect the transition of global sequential features. Experimental results show that the proposed CA-RNN model yields significant improvements over state-of-the-art sequential recommendation methods and context-aware recommendation methods on two public datasets, i.e., the Taobao dataset and the Movielens-1M dataset.Comment: IEEE International Conference on Data Mining (ICDM) 2016, to apea