13,438 research outputs found
A Sentimental Education: Sentiment Analysis Using Subjectivity Summarization Based on Minimum Cuts
Sentiment analysis seeks to identify the viewpoint(s) underlying a text span;
an example application is classifying a movie review as "thumbs up" or "thumbs
down". To determine this sentiment polarity, we propose a novel
machine-learning method that applies text-categorization techniques to just the
subjective portions of the document. Extracting these portions can be
implemented using efficient techniques for finding minimum cuts in graphs; this
greatly facilitates incorporation of cross-sentence contextual constraints.Comment: Data available at
http://www.cs.cornell.edu/people/pabo/movie-review-data
What attracts vehicle consumers’ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?
Purpose:
The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint.
Design/methodology/approach:
A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel NaĂŻve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint.
Findings:
The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior.
Research limitations/implications:
The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation.
Originality/value:
Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective
Measuring relative opinion from location-based social media: A case study of the 2016 U.S. presidential election
Social media has become an emerging alternative to opinion polls for public
opinion collection, while it is still posing many challenges as a passive data
source, such as structurelessness, quantifiability, and representativeness.
Social media data with geotags provide new opportunities to unveil the
geographic locations of users expressing their opinions. This paper aims to
answer two questions: 1) whether quantifiable measurement of public opinion can
be obtained from social media and 2) whether it can produce better or
complementary measures compared to opinion polls. This research proposes a
novel approach to measure the relative opinion of Twitter users towards public
issues in order to accommodate more complex opinion structures and take
advantage of the geography pertaining to the public issues. To ensure that this
new measure is technically feasible, a modeling framework is developed
including building a training dataset by adopting a state-of-the-art approach
and devising a new deep learning method called Opinion-Oriented Word Embedding.
With a case study of the tweets selected for the 2016 U.S. presidential
election, we demonstrate the predictive superiority of our relative opinion
approach and we show how it can aid visual analytics and support opinion
predictions. Although the relative opinion measure is proved to be more robust
compared to polling, our study also suggests that the former can advantageously
complement the later in opinion prediction
Satirical News Detection and Analysis using Attention Mechanism and Linguistic Features
Satirical news is considered to be entertainment, but it is potentially
deceptive and harmful. Despite the embedded genre in the article, not everyone
can recognize the satirical cues and therefore believe the news as true news.
We observe that satirical cues are often reflected in certain paragraphs rather
than the whole document. Existing works only consider document-level features
to detect the satire, which could be limited. We consider paragraph-level
linguistic features to unveil the satire by incorporating neural network and
attention mechanism. We investigate the difference between paragraph-level
features and document-level features, and analyze them on a large satirical
news dataset. The evaluation shows that the proposed model detects satirical
news effectively and reveals what features are important at which level.Comment: EMNLP 2017, 11 page
- …