Towards predicting web searcher gaze position from mouse movements

Abstract A key problem in information retrieval is inferring the searcher's interest in the results, which can be used for implicit feedback, query suggestion, and result ranking and summarization. One important indicator of searcher interest is gaze position -that is, the results or the terms in a result listing where a searcher concentrates her attention. Capturing this information normally requires eye tracking equipment, which until now has limited the use of gaze-based feedback to the laboratory. While previous research has reported a correlation between mouse movement and gaze position, we are not aware of prior work on automatically inferring searcher's gaze position from mouse movement or similar interface interactions. In this paper, we report the first results on automatically inferring whether the searcher's gaze position is coordinated with the mouse position -a crucial step towards predicting the searcher gaze position by analyzing the computer mouse movements

Cognition-aware systems to support information intake and learning

Knowledge is created at an ever-increasing pace putting us under constant pressure to consume and acquire new information. Information gain and learning, however, require time and mental resources. While the proliferation of ubiquitous computing devices, such as smartphones, enables us to consume information anytime and anywhere, technologies are often disruptive rather than sensitive to the current user context. While people exhibit different levels of concentration and cognitive capacity throughout the day, applications rarely take these performance variations into account and often overburden their users with information or fail to stimulate. This work investigates how technology can be used to help people effectively deal with information intake and learning tasks through cognitive context-awareness. By harvesting sensor and usage data from mobile devices, we obtain people's levels of attentiveness, receptiveness, and cognitive performance. We subsequently use this cognition-awareness in applications to help users process information more effectively. Through a series of lab studies, online surveys, and field experiments we follow six research questions to investigate how to build cognition-aware systems. Awareness of user's variations in levels of attention, receptiveness, and cognitive performance allows systems to trigger appropriate content suggestions, manage user interruptions, and adapt User Interfaces in real-time to match tasks to the user's cognitive capacities. The tools, insights, and concepts described in this book allow researchers and application designers to build systems with an awareness of momentary user states and general circadian rhythms of alertness and cognitive performance

Semantic discovery and reuse of business process patterns

Patterns currently play an important role in modern information systems (IS) development and their use has mainly been restricted to the design and implementation phases of the development lifecycle. Given the increasing significance of business modelling in IS development, patterns have the potential of providing a viable solution for promoting reusability of recurrent generalized models in the very early stages of development. As a statement of research-in-progress this paper focuses on business process patterns and proposes an initial methodological framework for the discovery and reuse of business process patterns within the IS development lifecycle. The framework borrows ideas from the domain engineering literature and proposes the use of semantics to drive both the discovery of patterns as well as their reuse

The end of stigma? Understanding the dynamics of legitimisation in the context of TV series consumption

This research contributes to prior work on stigmatisation by looking at stigmatisation and legitimisation as social processes in the context of TV series consumption. Using in-depth interviews, we show that the dynamics of legitimisation are complex and accompanied by the reproduction of existing stigmas and creation of new stigmas

Can Upward Brand Extensions be an Opportunity for Marketing Managers During the Covid-19 Pandemic and Beyond?

Early COVID-19 research has guided current managerial practice by introducing more products across different product categories as consumers tried to avoid perceived health risks from food shortages, i.e. horizontal brand extensions. For example, Leon, a fast-food restaurant in the UK, introduced a new range of ready meal products. However, when the food supply stabilised, availability may no longer be a concern for consumers. Instead, job losses could be a driver of higher perceived financial risks. Meanwhile, it remains unknown whether the perceived health or financial risks play a more significant role on consumers’ consumptions. Our preliminary survey shows perceived health risks outperform perceived financial risks to positively influence purchase intention during COVID-19. We suggest such a result indicates an opportunity for marketers to consider introducing premium priced products, i.e. upward brand extensions. The risk-as�feelings and signalling theories were used to explain consumer choice under risk may adopt affective heuristic processing, using minimal cognitive efforts to evaluate products. Based on this, consumers are likely to be affected by the salient high-quality and reliable product cue of upward extension signalled by its premium price level, which may attract consumers to purchase when they have high perceived health risks associated with COVID-19. Addressing this, a series of experimental studies confirm that upward brand extensions (versus normal new product introductions) can positively moderate the positive effect between perceived health risks associated with COVID-19 and purchase intention. Such an effect can be mediated by affective heuristic information processing. The results contribute to emergent COVID-19 literature and managerial practice during the pandemic but could also inform post-pandemic thinking around vertical brand extensions

CORPORATE SOCIAL RESPONSIBILITY IN ROMANIA

The purpose of this paper is to identify the main opportunities and limitations of corporate social responsibility (CSR). The survey was defined with the aim to involve the highest possible number of relevant CSR topics and give the issue a more wholesome perspective. It provides a basis for further comprehension and deeper analyses of specific CSR areas. The conditions determining the success of CSR in Romania have been defined in the paper on the basis of the previously cumulative knowledge as well as the results of various researches. This paper provides knowledge which may be useful in the programs promoting CSR.Corporate social responsibility, Supportive policies, Romania

Peak moments: the experience of coaches

Peak moments are considered by McInman and Grove (1991) to be a global panacea, and include peak experience (Maslow, 1964), peak performance (Privette, 1983) and flow (Csikszentmihalyi, 1990). Peak moments are an under-researched phenomenon in coaching. They could, in principle, be important and motivating experiences, adding a unique and profound richness to the coaching experience. Extant studies focussing on ‘aha’, ‘breakthrough’ and ‘critical moments’ for coachees and coaches discuss the cognitive and not the phenomenological experience. This study aspires to address this gap in the coaching literature. Using a heuristic approach, ten UK coaches with a minimum of eight years’ experience were interviewed about their encounters with peak moments and the interviews were analysed. The findings suggest that peak experience is a rarity in coaching, a transcendental and spontaneous moment of ineffable joy; peak performance validates the coach’s confidence in their skills through feedback from coachees and third parties; and the concept of flow, much discussed in positive psychology, is regularly experienced in coaching, enabling rapport to be strengthened between coach and coachee. The coaches’ feelings, both inside and outside the body, are explored, and findings suggest that the coach becomes a “conduit” in the sense that when coaches draw on their insights, intuition and tacit knowing, a peak moment is more likely to emerge. The analysis in Chapter Five revealed five core conditions which, when applied to coaching, increased the likelihood of the occurrence of a peak moment. In Chapter Six, these conditions are built upon and integrated with the findings from Chapter Four, the role of the coach’s emotions in the coaching dyad. The implications of these findings relate to the joy and engagement of coaching as a vitalising, aesthetic experience, adding richness through the connectedness and collaborative engagement between coach and coachee

Practical Strategic Reasoning with Applications in Market Games.

Strategic reasoning is part of our everyday lives: we negotiate prices, bid in auctions, write contracts, and play games. We choose actions in these scenarios based on our preferences, and our beliefs about preferences of the other participants. Game theory provides a rich mathematical framework through which we can reason about the influence of these preferences. Clever abstractions allow us to predict the outcome of complex agent interactions, however, as the scenarios we model increase in complexity, the abstractions we use to enable classical game-theoretic analysis lose fidelity. In empirical game-theoretic analysis, we construct game models using empirical sources of knowledge—such as high-fidelity simulation. However, utilizing empirical knowledge introduces a host of different computational and statistical problems. I investigate five main research problems that focus on efficient selection, estimation, and analysis of empirical game models. I introduce a flexible modeling approach, where we may construct multiple game-theoretic models from the same set of observations. I propose a principled methodology for comparing empirical game models and a family of algorithms that select a model from a set of candidates. I develop algorithms for normal-form games that efficiently identify formations—sets of strategies that are closed under a (correlated) best-response correspondence. This aids in problems, such as finding Nash equilibria, that are key to analysis but hard to solve. I investigate policies for sequentially determining profiles to simulate, when constrained by a budget for simulation. Efficient policies allow modelers to analyze complex scenarios by evaluating a subset of the profiles. The policies I introduce outperform the existing policies in experiments. I establish a principled methodology for evaluating strategies given an empirical game model. I employ this methodology in two case studies of market scenarios: first, a case study in supply chain management from the perspective of a strategy designer; then, a case study in Internet ad auctions from the perspective of a mechanism designer. As part of the latter analysis, I develop an ad-auctions scenario that captures several key strategic issues in this domain for the first time.Ph.D.Computer Science & EngineeringUniversity of Michigan, Horace H. Rackham School of Graduate Studieshttp://deepblue.lib.umich.edu/bitstream/2027.42/75848/1/prjordan_1.pd