37,235 research outputs found
Sale the seven Cs: Teaching/training aid for the (e-)retail mix
The â4Psâ of the marketing mix have long been popular with students, tutors, trainers
and practitioners as a learning and teaching aid. The purpose of this paper is to present
an equivalent tool for retail and e-retail: âSale the 7Csâ. The approach is by reference
to other authorsâ versions of the marketing, retail and e-retail mixes, distilled into a
simplified framework: C1 Convenience; C2 Customer value and benefit; C3 Cost to
the customer; C4 Computing and category management; C5 Customer franchise; C6
Customer care and service; C7 Communication and customer relationships. This
simplified mnemonic is new for (e-)retail. Mini case examples are used to illustrate
the applicability. These have a practical value for trainers and educators as specimen
answers to activity exercises. Retailers may find the convenient 7Cs structure useful
when planning strategies and tactics
Data Mining in Electronic Commerce
Modern business is rushing toward e-commerce. If the transition is done
properly, it enables better management, new services, lower transaction costs
and better customer relations. Success depends on skilled information
technologists, among whom are statisticians. This paper focuses on some of the
contributions that statisticians are making to help change the business world,
especially through the development and application of data mining methods. This
is a very large area, and the topics we cover are chosen to avoid overlap with
other papers in this special issue, as well as to respect the limitations of
our expertise. Inevitably, electronic commerce has raised and is raising fresh
research problems in a very wide range of statistical areas, and we try to
emphasize those challenges.Comment: Published at http://dx.doi.org/10.1214/088342306000000204 in the
Statistical Science (http://www.imstat.org/sts/) by the Institute of
Mathematical Statistics (http://www.imstat.org
CHORUS Deliverable 2.1: State of the Art on Multimedia Search Engines
Based on the information provided by European projects and national initiatives related to multimedia search as well as domains experts that participated in the CHORUS Think-thanks and workshops, this document reports on the state of the art related to multimedia content search from, a technical, and socio-economic perspective.
The technical perspective includes an up to date view on content based indexing and retrieval technologies, multimedia search in the context of mobile devices and peer-to-peer networks, and an overview of current evaluation and benchmark inititiatives to measure the performance of multimedia search engines.
From a socio-economic perspective we inventorize the impact and legal consequences of these technical advances and point out future directions of research
Comprehensive characterization of an open source document search engine
This work performs a thorough characterization and analysis of the open source Lucene search library. The article describes in detail the architecture, functionality, and micro-architectural behavior of the search engine, and investigates prominent online document search research issues. In particular, we study how intra-server index partitioning affects the response time and throughput, explore the potential use of low power servers for document search, and examine the sources of performance degradation ands the causes of tail latencies. Some of our main conclusions are the following: (a) intra-server index partitioning can reduce tail latencies but with diminishing benefits as incoming query traffic increases, (b) low power servers given enough partitioning can provide same average and tail response times as conventional high performance servers, (c) index search is a CPU-intensive cache-friendly application, and (d) C-states are the main culprits for performance degradation in document search.Web of Science162art. no. 1
eEnabled internet distribution for small and medium sized hotels: the case of hospitality SMEs in Athens
Advances in information and communications technologies (ICTs) have strategic implications for a wide range of industries.
Tourism and hospitality have dramatically changed by the ICTs and the Internet and gradually emerge as the leading industry on online expenditure. The Internet revolutionised traditional distribution models, enabled new entries propelled both disintermediation and reintermediation and altered the sources of competitive advantage. This paper explores the strategic implications of ICTs and the perceived advantages and disadvantages of Internet distribution for small and medium-sized hospitality enterprises (SMEs). Primary research in Athens hotels demonstrates the effects of the Internet and ICTs for secondary markets, where there is lower penetration and ICT adoption. Interviews and questionnaires identified a number of strategies in order to optimise distribution. The analysis illustrates the strategic role of ICTs and the Internet for hospitality organisations and Small and Medium-sized organisations in general. Most hotels employ a distribution mix that determines the level and employment of the Internet. The paper demonstrates that only organisations that use ICTs strategically will be able to develop their electronic distribution and achieve competitive advantages in the future
CHORUS Deliverable 2.2: Second report - identification of multi-disciplinary key issues for gap analysis toward EU multimedia search engines roadmap
After addressing the state-of-the-art during the first year of Chorus and establishing the existing landscape in
multimedia search engines, we have identified and analyzed gaps within European research effort during our second year.
In this period we focused on three directions, notably technological issues, user-centred issues and use-cases and socio-
economic and legal aspects. These were assessed by two central studies: firstly, a concerted vision of functional breakdown
of generic multimedia search engine, and secondly, a representative use-cases descriptions with the related discussion on
requirement for technological challenges. Both studies have been carried out in cooperation and consultation with the
community at large through EC concertation meetings (multimedia search engines cluster), several meetings with our
Think-Tank, presentations in international conferences, and surveys addressed to EU projects coordinators as well as
National initiatives coordinators. Based on the obtained feedback we identified two types of gaps, namely core
technological gaps that involve research challenges, and âenablersâ, which are not necessarily technical research
challenges, but have impact on innovation progress. New socio-economic trends are presented as well as emerging legal
challenges
Index ordering by query-independent measures
Conventional approaches to information retrieval search through all applicable entries in an inverted file for a particular collection in order to find those documents with the highest scores. For particularly large collections this may be extremely time consuming.
A solution to this problem is to only search a limited amount of the collection at query-time, in order to speed up the retrieval process. In doing this we can also limit the loss in retrieval efficacy (in terms of accuracy of results). The way we achieve this is to firstly identify the most âimportantâ documents within the collection, and sort documents within inverted file lists in order of this âimportanceâ. In this way we limit the amount of information to be searched at query time by eliminating documents of lesser importance, which not only makes the search more efficient, but also limits loss in retrieval accuracy. Our experiments, carried out on the TREC Terabyte collection, report significant savings, in terms of number of postings examined, without significant loss of effectiveness when based on several measures of importance used in isolation, and in combination. Our results point to several ways in which the computation cost of searching large collections of documents can be significantly reduced
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Evaluating global e-government sites: A view using web diagnostics tools
This is the post-print version of the Article. The official published version can be accessed from the link below - Copyright @ 2004 The AuthorsSeveral governments across the world have embraced the digital revolution and continue to take advantage of the information and communication facilities offered by the Internet to offer public services. Conversely, citizensâ awareness and expectations of Internet based online-public-services have also increased in recent times. Although the numbers of the different national e-Government web portals have rapidly increased in the last three years, the success of these portals will largely depend on their accessibility, quality and privacy. This paper reports the results of an
evaluative study of a cross-section of e-Government portals from these three perspectives, using a common set of performance metrics and Web diagnostic engines. Results show that not only are there wide variations in the spectrum of information and services provided by these portals, but that significant work still needs to be undertaken in order to make the portals examples of âbest practiceâ e-Government services
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