Using Search Engine Technology to Improve Library Catalogs

This chapter outlines how search engine technology can be used in online public access library catalogs (OPACs) to help improve users’ experiences, to identify users’ intentions, and to indicate how it can be applied in the library context, along with how sophisticated ranking criteria can be applied to the online library catalog. A review of the literature and current OPAC developments form the basis of recommendations on how to improve OPACs. Findings were that the major shortcomings of current OPACs are that they are not sufficiently user-centered and that their results presentations lack sophistication. Further, these shortcomings are not addressed in current 2.0 developments. It is argued that OPAC development should be made search-centered before additional features are applied. While the recommendations on ranking functionality and the use of user intentions are only conceptual and not yet applied to a library catalogue, practitioners will find recommendations for developing better OPACs in this chapter. In short, readers will find a systematic view on how the search engines’ strengths can be applied to improving libraries’ online catalogs

The internet as a relationship marketing tool - some evidence from Irish companies

This article explores the strategies underlying the use of the internet as a marketing tool by Irish businesses. Three different approaches to internet Marketing are described: the ornamental, the informational and the relational. It is shown that, theoretically, the internet offers a unique opportunity for marketers to build up and maintain relationships with their clients. However, data collected through a mail survey and a content analysis of web sites reveal that currently the most frequent use of the internet by Irish companies still follows an ornamental or, at most, informational pattern. The authors discuss whether this discrepancy between internet potential and practice is due to the social basis of market relationships or whether it can be seen as evidence that the adaptation of a new marketing tool follows an incremental pattern

Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research

This paper reviews the published articles on eTourism in the past 20 years. Using a wide variety of sources, mainly in the tourism literature, this paper comprehensively reviews and analyzes prior studies in the context of Internet applications to Tourism. The paper also projects future developments in eTourism and demonstrates critical changes that will influence the tourism industry structure. A major contribution of this paper is its overview of the research and development efforts that have been endeavoured in the field, and the challenges that tourism researchers are, and will be, facing

Student user preferences for features of next-generation OPACs: a case study of University of Sheffield international students

Purpose. The purpose of this study is to identity the features that international student users prefer for next generation OPACs. Design/ methodology/ approach. 16 international students of the University of Sheffield were interviewed in July 2008 to explore their preferences among potential features in next generation OPACs. A semi-structured interview schedule with images of mock-up screens was used. Findings. The results of the interviews were broadly consistent with previous studies. In general, students expect features in next generation OPACs should be save their time, easy to use and relevant to their search. This study found that recommender features and features that can provide better navigation of search results are desired by users. However, Web 2.0 features, such as RSS feeds and those features which involved user participation were among the most popular. Practical implications. This paper produces findings of relevance to any academic library seeking to implement a next-generation OPAC. Originality/value. There have been no previous published research studies of users’ preferences among possible features of next-generation OPACs