2,662 research outputs found

    Data analytics 2016: proceedings of the fifth international conference on data analytics

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    Emotions, Demographics and Sociability in Twitter Interactions

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    The social connections people form online affect the quality of information they receive and their online experience. Although a host of socioeconomic and cognitive factors were implicated in the formation of offline social ties, few of them have been empirically validated, particularly in an online setting. In this study, we analyze a large corpus of geo-referenced messages, or tweets, posted by social media users from a major US metropolitan area. We linked these tweets to US Census data through their locations. This allowed us to measure emotions expressed in the tweets posted from an area, the structure of social connections, and also use that area's socioeconomic characteristics in analysis. %We extracted the structure of online social interactions from the people mentioned in tweets from that area. We find that at an aggregate level, places where social media users engage more deeply with less diverse social contacts are those where they express more negative emotions, like sadness and anger. Demographics also has an impact: these places have residents with lower household income and education levels. Conversely, places where people engage less frequently but with diverse contacts have happier, more positive messages posted from them and also have better educated, younger, more affluent residents. Results suggest that cognitive factors and offline characteristics affect the quality of online interactions. Our work highlights the value of linking social media data to traditional data sources, such as US Census, to drive novel analysis of online behavior.Comment: International Conference on the Web and Social Media (ICWSM2016

    Predicting Cyber Events by Leveraging Hacker Sentiment

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    Recent high-profile cyber attacks exemplify why organizations need better cyber defenses. Cyber threats are hard to accurately predict because attackers usually try to mask their traces. However, they often discuss exploits and techniques on hacking forums. The community behavior of the hackers may provide insights into groups' collective malicious activity. We propose a novel approach to predict cyber events using sentiment analysis. We test our approach using cyber attack data from 2 major business organizations. We consider 3 types of events: malicious software installation, malicious destination visits, and malicious emails that surpassed the target organizations' defenses. We construct predictive signals by applying sentiment analysis on hacker forum posts to better understand hacker behavior. We analyze over 400K posts generated between January 2016 and January 2018 on over 100 hacking forums both on surface and Dark Web. We find that some forums have significantly more predictive power than others. Sentiment-based models that leverage specific forums can outperform state-of-the-art deep learning and time-series models on forecasting cyber attacks weeks ahead of the events

    Three Essays on Trust Mining in Online Social Networks

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    This dissertation research consists of three essays on studying trust in online social networks. Trust plays a critical role in online social relationships, because of the high levels of risk and uncertainty involved. Guided by relevant social science and computational graph theories, I develop conceptual and predictive models to gain insights into trusting behaviors in online social relationships. In the first essay, I propose a conceptual model of trust formation in online social networks. This is the first study that integrates the existing graph-based view of trust formation in social networks with socio-psychological theories of trust to provide a richer understanding of trusting behaviors in online social networks. I introduce new behavioral antecedents of trusting behaviors and redefine and integrate existing graph-based concepts to develop the proposed conceptual model. The empirical findings indicate that both socio-psychological and graph-based trust-related factors should be considered in studying trust formation in online social networks. In the second essay, I propose a theory-based predictive model to predict trust and distrust links in online social networks. Previous trust prediction models used limited network structural data to predict future trust/distrust relationships, ignoring the underlying behavioral trust-inducing factors. I identify a comprehensive set of behavioral and structural predictors of trust/distrust links based on related theories, and then build multiple supervised classification models to predict trust/distrust links in online social networks. The empirical results confirm the superior fit and predictive performance of the proposed model over the baselines. In the third essay, I propose a lexicon-based text mining model to mine trust related user-generated content (UGC). This is the first theory-based text mining model to examine important factors in online trusting decisions from UGC. I build domain-specific trustworthiness lexicons for online social networks based on related behavioral foundations and text mining techniques. Next, I propose a lexicon-based text mining model that automatically extracts and classifies trustworthiness characteristics from trust reviews. The empirical evaluations show the superior performance of the proposed text mining system over the baselines
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