The Effects of Information and Visual Website Design on User Frustration

When shopping online, customers may be less likely to buy a product if they feel frustrated with the website’s interface. However, few studies have investigated what attributes contribute to frustration with websites’ design. The goal of this study was to determine whether deficiencies in the information and visual design of a website can cause frustration. In a within-subjects design, participants were asked to do several tasks on four different versions of a website and afterwards were asked to complete a survey for each version. The results showed that color and information deficiency did cause frustration in users. These results will likely help website designers (or even marketing researchers) in designing more effective websites, as well as ways that can help the consumer have a more enjoyable online experience

The effect of Webpage Background Features on Consumer’s Emotion

Websites offer online consumers the channel to search, view and purchase various products, which leads to a critical role of web page features on consumers’ online purchasing decision. This study primarily focuses on an important feature of web page - webpage background and explores the effect of web page background features on consumers’ online responses and behaviors. We design a 2*2 （background feature * product type）within-subject experiment and collect both eye-tracking and survey data from 32 subjects for analysis. The empirical results show that (1) compared with cool color of webpage background, warm webpage background has more significant effects on consumers\u27 emotion; (2) Product type can moderate the effect of webpage background feature on consumers’ emotion. The findings of this study provide some valuable theoretical and practical implications regarding the effect of webpage background features on consumers’ decision

The Influence of Website Design on Online Trust in Electronic Commerce Retailing Environments

E-commerce retail sales continue to experience significant growth in the United States (U.S.) annually. However, the contribution of e-commerce retail sales towards total retail sales in the U.S. remains low. Furthermore, the growth of e-commerce retail sales from year to year as a percentage of total retail sales in the U.S. is also fractional. The lack of online trust by consumers has been cited as a significant barrier to transacting online and a possible cause of this slow-moving trend. E-commerce retail sales are paramount to the success and profitability of online merchants. It remains critical to understand the underlying determinants of online trust as a precursor to online purchase intention. This study sought to explore the effect of one such determinant namely, website design, on online trust. Using constructs and scales synthesized from the salient literature, the effects of visual design, social-cue design, and content design on online trust were measured and reported. Additionally, the mediating influence of online trust on online purchase intention was investigated. Demographic factors of age and gender were also examined for possible moderating effects of website design on online trust. A conceptual model of the influence of website design on online trust and the influence of online trust on purchase intention in e-commerce retailing environments was also tested. The study involved scenario-based survey research methodology. Participants were presented with two websites along with a fictitious purchase scenario and post-scenario survey. The survey captured their responses with respect to the design elements of each website, their inclination to trust each website, and their intention to make a purchase from each website. Participants’ age range and gender were also captured in the survey. A total of 502 participants took part in the study. The results found that each of the components of website design namely, visual design, social-cue design, and content design had a statistically significant effect on online trust. Online trust was also found to mediate the effect of these design factors on purchase intention. Finally, no significant effects of age or gender on website design’s relationship with online trust were found. Subsequently, implications and suggestions for future research are presented

Modelling Online Advertising Design Quality Influences on Millennial Consumer Attitudes in South Africa

Millennials’ advanced knowledge and exposure to product experiences, and irrelevant placement of online advertising has led to an increase of online advertising avoidance. However, effective online advertising design may assist in establishing more positive sentiments towards digital forms of marketing communication. The study used the visual rhetoric theory as the theoretical basis to examine millennial consumer attitudes. The main research aims were to propose an online advertising design quality model, and to ascertain the influence of online advertising design quality on millennial consumer attitudes. The study employed a quantitative research design via an empirical online survey. Online advertising design quality has resulted in a positive effect on relevant information, value, disruptive online placement and timing, personalization and price consciousness, a negative influence on privacy concern and distrust, and ad irritation across various online platforms. This study heightens the importance of design elements and the visual aesthetics of online advertising

Effect of emotions and personalisation on cancer website reuse intentions

The effect of emotions and personalisation on continuance use intentions in online health services is underexplored. Accordingly, we propose a research model for examining the impact of emotion- and personalisation-based factors on cancer website reuse intentions. We conducted a study using a real-world NGO cancer-support website, which was evaluated by 98 participants via an online questionnaire. Model relations were estimated using the PLS-SEM method. Our findings indicated that pre-use emotions did not significantly influence perceived personalisation. However, satisfaction with personalisation, and perceived usefulness mediated by satisfaction, increased reuse intentions. In addition, post-use positive emotions potentially influenced reuse intentions. Our paper, therefore, illustrates the applicability of theory regarding continuance use intentions to cancer-support websites and highlights the importance of personalisation for these purposes

Web Advertising Value and Students’ Attitude Towards Web Advertising

Internet has changed the type of relationship between advertisers, advertising agencies, the media and consumers. Rapid growth in Web Ad (WA) revenues indicates the viability of WA as an alternative to that of traditional media. This rapid expansion of advertising to web sites requires a better understanding about users' perceptions of Web Ads since attributes of the media can affect consumer attitudes towards advertising. Therefore, it has also become increasingly important for today's advertisers to create favorable attitudes towards their Websites. The aim of this research is to identify attitudes of Internet users towards web advertising. In other words, this study investigates the interrelationships between Web Advertising Value (WAV) and Attitude Towards Web Advertising (AWA). The antecedents of advertising value namely, irritation, informativeness, credibility, entertainment will also be incorporated. Data is collected from 413 students of Marmara University Faculty of Business Administration. Responses are evaluated via structural equation modelling which enables researchers to offer a model that explain consumer behavior in online environments. Keywords: Web advertising, web advertising value, consumer behavior, attitude towards web advertising, structural equation modelling.

An Analysis of Perceived Usability, Perceived Interactivity and Website Personality and their effects on Consumer Satisfaction

This study focuses on the relationship between website design and satisfaction user. Specifically, this study examines the relationships between two design constructs: usability and interactivity and website personality as website features and satisfaction as consumer response. 621 participants were asked to visit the website of an Internet Service provider and to respond a questionnaire. Results indicate that interactivity and usability are significant predictors of satisfaction toward website. The results for the website personality dimensions are mixed. Enthusiasm and genuineness dimensions are positively related to satisfaction. While solidity and unpleasantness negatively impact satisfaction. Implications for research and practice are discusse

The effect of Web interface features on consumer online shopping intentions

Amid the storm of hype over Internet adoption, it is observed that during the past years, organizations have taken considerable interest in eagerly acquiring computer hardware and software to implement electronic commerce (e-commerce) applications mostly to the detriment of human aspects of the information technology (IT) solutions (Freemantle, 2002; Lockwood & Lamp, 2000). Various Internet technologies, mostly the Web, have been implemented to offer online goods and services. Many credible estimates suggest that Internet buying and selling will account for close to $2 trillion of annual economic activity by 2004 (Citrin et al., 2003; Fry, 2000). While the promise of the Internet has become a reality many businesses cannot afford to ignore, use of this medium for communication and information has not been matched by its equivalent use for shopping (Citrin et al., 2003). Most notable are Web design problems that frustrate consumers\u27 online exchange activities (A. T. Kearney, 2000). This study proposes that features incorporated in the design of Web site interfaces can affect consumer online behavioral intentions to purchase and revisit. The study draws upon theories and prior studies in the fields of management, consumer behavior, management information systems, and related disciplines to address the research question of whether and how Web site interface design features determine online consumers\u27 perceptions, attitudes, flow experienced, and their online purchase and revisit intentions. Using data from a sample of 266 online consumers, the “best fit” structural model was selected among three a priori structural models. Results of the study confirmed most of the relationships hypothesized in the research model. It was found that, indeed, different categories of interface features have different influence levels on consumers\u27 perceptions. Whereas motivator factor was significantly related to the perceived informativeness, entertainment, and irritation; hygiene factor indicated significant relationships with only irritation. The study also found statistically significant support for the relationships between most of the perceptual variables and perceived usefulness of the site as well attitude toward the site. The role of flow experienced in determining purchase and revisit intentions received statistically significant support. Overall, the results of this study provide important insights into the online consumer experience, with implications for academic research and e-commerce systems design

Boost Customer Loyalty With Online Support: The Case Of Mobile Telecomms Providers

The paper explores the effect of customer satisfaction with online supporting services on loyalty to providers of an offline core service. Supporting services are provided to customers before, during or after the purchase of a tangible or intangible core product, and have the purpose of enhancing or facilitating the use of this product. The Internet has the potential to dominate all other marketing channels when it comes to the interactive and personalized communication that is considered quintessential for supporting services. Our study shows that the quality of online supporting services powerfully affects satisfaction with the provider and customer loyalty through its effect on online value and enjoyment. Managerial implications are provided.marketing ;

Factors Affecting Consumers' Attitudes Towards SMS Advertising

This paper aims to investigate the factors that have positive effects on the attitudes of the Palestinian consumers towards SMS advertising. The questionnaire was distributed randomly to 475 students of Islamic University of Gaza (IUG). The results show that Entertainment, relevancy, non-irritation and credibility have significant positive effects on consumers' attitudes towards SMS adverts. Yet, credibility is the strongest factor. However, informativeness doesn’t have a significant effect on the consumers’ attitudes towards SMS advertising. Furthermore, gender affects the consumers’ attitude towards SMS advertising. In fact, Male students are more affected by the SMS adverts. The results can help marketers to effectively design the SMS advertising campaigns. Associations can use the results to develop the interactions with the society and the targeted groups. Keywords: Mobile marketing, SMS advertising, consumers’ attitude, Palestin