Passive visual behavior modifiers and consumer psychophysiology online.

Through an examination of the electroencephalography (EEG) data collected from 27 university students, this study examined the efficacy of three known passive visual behavior modifiers -- color, layout, and motion -- in an e-commerce environment. These three variables have significant scholarly support in the context of traditional media, but their effect online is still largely unsubstantiated. Using EEG readings taken from regions of interest Fp1 and Fp2, the researcher attempted to measure and compare sustained evoked response upon exposure to six fictitious e-commerce web pages, each exhibiting a different passive visual behavior modifier. It was hypothesized that (H1) a product in a subtle state of motion, (H2) a greater proportion of image to text, and (H3) a color system with a dominant wavelength of approximately 650nm would evoke higher average levels of amplitude (μV) and frequency (Hz) in the ventromedial prefrontal cortex compared to stimuli exhibiting inverse properties: a static product image, a greater proportion of text to image, and a color system with a dominant wavelength of approximately 490nm. The biofeedback measurement was supplemented by a qualitative interview. Participant responses were analyzed for key words, phrases, and trends related to consumer attitude and product preference. While no significant differences were found between the visual stimuli, this study provides insight, limitations, and direction for future psychophysiological research relating to e-commerce.--Abstract

NASA Tech Briefs, December 2005

Topics covered include: Video Mosaicking for Inspection of Gas Pipelines; Shuttle-Data-Tape XML Translator; Highly Reliable, High-Speed, Unidirectional Serial Data Links; Data-Analysis System for Entry, Descent, and Landing; Hybrid UV Imager Containing Face-Up AlGaN/GaN Photodiodes; Multiple Embedded Processors for Fault-Tolerant Computing; Hybrid Power Management; Magnetometer Based on Optoelectronic Microwave Oscillator; Program Predicts Time Courses of Human/ Computer Interactions; Chimera Grid Tools; Astronomer's Proposal Tool; Conservative Patch Algorithm and Mesh Sequencing for PAB3D; Fitting Nonlinear Curves by Use of Optimization Techniques; Tool for Viewing Faults Under Terrain; Automated Synthesis of Long Communication Delays for Testing; Solving Nonlinear Euler Equations With Arbitrary Accuracy; Self-Organizing-Map Program for Analyzing Multivariate Data; Tool for Sizing Analysis of the Advanced Life Support System; Control Software for a High-Performance Telerobot; Java Radar Analysis Tool; Architecture for Verifiable Software; Tool for Ranking Research Options; Enhanced, Partially Redundant Emergency Notification System; Close-Call Action Log Form; Task Description Language; Improved Small-Particle Powders for Plasma Spraying; Bonding-Compatible Corrosion Inhibitor for Rinsing Metals; Wipes, Coatings, and Patches for Detecting Hydrazines; Rotating Vessels for Growing Protein Crystals; Oscillating-Linear-Drive Vacuum Compressor for CO2; Mechanically Biased, Hinged Pairs of Piezoelectric Benders; Apparatus for Precise Indium-Bump Bonding of Microchips; Radiation Dosimetry via Automated Fluorescence Microscopy; Multistage Magnetic Separator of Cells and Proteins; Elastic-Tether Suits for Artificial Gravity and Exercise; Multichannel Brain-Signal-Amplifying and Digitizing System; Ester-Based Electrolytes for Low-Temperature Li-Ion Cells; Hygrometer for Detecting Water in Partially Enclosed Volumes; Radio-Frequency Plasma Cleaning of a Penning Malmberg Trap; Reduction of Flap Side Edge Noise - the Blowing Flap; and Preventing Accidental Ignition of Upper-Stage Rocket Motors

Television Production : Managing the Technology

The idea to write the thesis about television production came into my mind a long time ago. I knew that this area of media technology was the most interesting for me. I had an internship in Aito Media Oy television production company in 2009, and I studied TV Production at Ferris State University, USA for one academic year 2010-2011. The main objective for my thesis is to research, compare and describe all steps in production of a television show from the developing an idea through planning, budgeting, shooting and editing to the final release of the TV show on the screen. Also I would like to observe the technologies used nowadays and determine the role of a producer in the TV production. To reach my objective, I read several books and electronical materials on different topics about phases of the production, equipment and techniques, communication and documentation. Furthermore, I use knowledge from my own experience, which I got while studying and making practical tasks at Television and Digital Media Production program at Ferris State University. I learned the professional skills required in all aspects of different phases of television production, including studio workflow, camera operation, field equipment, multicamera directing and the responsibilities and organ-izational expertise of the producer. At the same time, I explored the latest production techniques and technology, such as audio and lighting work-stations, non-linear editing, high-definition television and 3D television.Ajatus tehdä opinnäytetyöni televisiotuotannosta tuli jo kauan sitten, koska tiesin, että se on henkilökohtaisesti mielenkiintoisin alue mediatekniikassa. Olin työharjoittelussa Aito Media Oy tv-tuotantoyhtiössä vuonna 2009, ja lukuvuodessa 2010-2011 opiskelin Ferris State University:n TV-tuotanto ja Digimedian koulutusohjelmassa, Yhdysvaltoissa. Työn päätavoitteena on tutkia, vertailla ja kuvata kaikki tv-ohjelman tuotannon vaiheet alkaen idean kehittämisestä, sekä suunnittelun, budjetoinnin, kuvausten ja editoinnin kautta lopullisen tv-ohjelman version julkaistamiseen. Myöskin haluan havainnoida nykyaikaisia tekniikoita ja määrittää tuottajan roolin tv-tuotannossa. Tavoiteeni saavuttakseni olen lukenut useita kirjoja ja elektronisia lähteitä erilaisilla aiheilla, kuten tv tuotannon vaiheet, laitteisto ja tekniikat, viestintä ja dokumentointi. Lisäksi käytän tietoja omasta kokemuksestani, mitkä sain kun opiskelin Ferris State University:ssa ja tein erilaisia tv tuotannon liittyviä tehtäviä. Olen oppinut tarvittavaa ammattitaitoa kaikilla tv-tuotannon vaiheilla, kuten työnkulku studiossa, cameran operointi, tuotantolaitteiden käyttö kentällä, monicameroiden ohjaus sekä tuottajan vastuut ja järjestelytaidot. Samalla tutkin viimeisimpiä tuotantomenetelmiä ja tekniikkaa, kuten ääni- ja valaistustyöasemien käyttöä, käytössä olevia editointiohjelmistoja ja teräväpiirtotelevision ja 3D television ominaisuuksia

All-optical interrogation of neural circuits during behaviour

This thesis explores the fundamental question of how patterns of neural activity encode information and guide behaviour. To address this, one needs three things: a way to record neural activity so that one can correlate neuronal responses with environmental variables; a flexible and specific way to influence neural activity so that one can modulate the variables that may underlie how information is encoded; a robust behavioural paradigm that allows one to assess how modulation of both environmental and neural variables modify behaviour. Techniques combining all three would be transformative for investigating which features of neural activity, and which neurons, most influence behavioural output. Previous electrical and optogenetic microstimulation studies have told us much about the impact of spatially or genetically defined groups of neurons, however they lack the flexibility to probe the contribution of specific, functionally defined subsets. In this thesis I leverage a combination of existing technologies to approach this goal. I combine two-photon calcium imaging with two-photon optogenetics and digital holography to generate an “all-optical” method for simultaneous reading and writing of neural activity in vivo with high spatio-temporal resolution. Calcium imaging allows for cellular resolution recordings from neural populations. Two-photon optogenetics allows for targeted activation of individual cells. Digital holography, using spatial light modulators (SLMs), allows for simultaneous photostimulation of tens to hundreds of neurons in arbitrary spatial locations. Taken together, I demonstrate that this method allows one to map the functional signature of neurons in superficial mouse barrel cortex and to target photostimulation to functionally-defined subsets of cells. I develop a suite of software that allows for quick, intuitive execution of such experiments and I combine this with a behavioural paradigm testing the effect of targeted perturbations on behaviour. In doing so, I demonstrate that animals are able to reliably detect the targeted activation of tens of neurons, with some sensitive to as few as five cortical cells. I demonstrate that such learning can be specific to targeted cells, and that the lower bound of perception shifts with training. The temporal structure of such perturbations had little impact on behaviour, however different groups of neurons drive behaviour to different extents. In order to probe which characteristics underly such variation, I tested whether the sensory response strength or correlation structure of targeted ensembles influenced their behavioural salience. Whilst these final experiments were inconclusive, they demonstrate their feasibility and provide us with some key actionable improvements that could further strengthen the all-optical approach. This thesis therefore represents a significant step forward towards the goal of combining high resolution readout and perturbation of neural activity with behaviour in order to investigate which features of the neural code are behaviourally relevant

Cinema Server = s/t (story over time) : an interface for interactive motion picture design

Thesis (M.S.)--Massachusetts Institute of Technology, Dept. of Architecture, 1993.Includes bibliographical references (leaves 146-148).by Stephan J. Fitch.M.S

Fusing the vector bosons: Higgs production through VBF and WW scattering at the current and future LHC

A long search for the Higgs boson was successfully concluded in the summer of 2012. Ever since, efforts are put into precisely measuring all its properties, its production and decay rates, to verify if this is indeed the particle predicted by the Standard Model (SM) or a first evidence of some New Physics. This thesis describes the search for a specific combination of the Higgs boson production and decay modes which have not been observed so far - the Vector Boson Fusion (VBF) production with the Higgs boson decaying into a pair of W bosons. After the introduction, this thesis is divided into two parts: ‘the first run at the LHC’ and ‘the future runs at the LHC’. The first part describes the theoretical overview of the SM and the Higgs boson in chapters 1 and 2, respectively, followed by the description of the LHC and the ATLAS detector in chapter 3, event and object reconstruction in chapter 4 and the VBF H -> WW analysis in chapters 5 through 7. One of the focuses of this thesis is the treatment of systematic uncertainties of one of the largest backgrounds in the VBF H->WW analysis, the top-quark decays, and is presented in chapter 6. The second part of this thesis starts by describing the scheduled upgrades of the LHC and the ATLAS detector in chapter 8. Chapters 9 and 10 are dedicated to two different feasibility studies; the first one analyses the benefits future LHC runs may bring to the VBF H->WW measurement and the second one studies the impact of the future ATLAS detector on the significance measurement of vector boson scattering (another processes which allows us to study the nature of the Higgs boson) and the sensitivity for New Physics. The thesis finishes with the conclusion and summary

The Tiger Vol. 106 Issue 11 2012-04-13

https://tigerprints.clemson.edu/tiger_newspaper/2254/thumbnail.jp