2,850 research outputs found
Personality in Computational Advertising: A Benchmark
In the last decade, new ways of shopping online have increased the
possibility of buying products and services more easily and faster
than ever. In this new context, personality is a key determinant
in the decision making of the consumer when shopping. A person’s
buying choices are influenced by psychological factors like
impulsiveness; indeed some consumers may be more susceptible
to making impulse purchases than others. Since affective metadata
are more closely related to the user’s experience than generic
parameters, accurate predictions reveal important aspects of user’s
attitudes, social life, including attitude of others and social identity.
This work proposes a highly innovative research that uses a personality
perspective to determine the unique associations among the
consumer’s buying tendency and advert recommendations. In fact,
the lack of a publicly available benchmark for computational advertising
do not allow both the exploration of this intriguing research
direction and the evaluation of recent algorithms. We present the
ADS Dataset, a publicly available benchmark consisting of 300 real
advertisements (i.e., Rich Media Ads, Image Ads, Text Ads) rated
by 120 unacquainted individuals, enriched with Big-Five users’
personality factors and 1,200 personal users’ pictures
Recommender Systems
The ongoing rapid expansion of the Internet greatly increases the necessity
of effective recommender systems for filtering the abundant information.
Extensive research for recommender systems is conducted by a broad range of
communities including social and computer scientists, physicists, and
interdisciplinary researchers. Despite substantial theoretical and practical
achievements, unification and comparison of different approaches are lacking,
which impedes further advances. In this article, we review recent developments
in recommender systems and discuss the major challenges. We compare and
evaluate available algorithms and examine their roles in the future
developments. In addition to algorithms, physical aspects are described to
illustrate macroscopic behavior of recommender systems. Potential impacts and
future directions are discussed. We emphasize that recommendation has a great
scientific depth and combines diverse research fields which makes it of
interests for physicists as well as interdisciplinary researchers.Comment: 97 pages, 20 figures (To appear in Physics Reports
How Algorithmic Confounding in Recommendation Systems Increases Homogeneity and Decreases Utility
Recommendation systems are ubiquitous and impact many domains; they have the
potential to influence product consumption, individuals' perceptions of the
world, and life-altering decisions. These systems are often evaluated or
trained with data from users already exposed to algorithmic recommendations;
this creates a pernicious feedback loop. Using simulations, we demonstrate how
using data confounded in this way homogenizes user behavior without increasing
utility
Diverse personalized recommendations with uncertainty from implicit preference data with the Bayesian Mallows Model
Clicking data, which exists in abundance and contains objective user
preference information, is widely used to produce personalized recommendations
in web-based applications. Current popular recommendation algorithms, typically
based on matrix factorizations, often have high accuracy and achieve good
clickthrough rates. However, diversity of the recommended items, which can
greatly enhance user experiences, is often overlooked. Moreover, most
algorithms do not produce interpretable uncertainty quantifications of the
recommendations. In this work, we propose the Bayesian Mallows for Clicking
Data (BMCD) method, which augments clicking data into compatible full ranking
vectors by enforcing all the clicked items to be top-ranked. User preferences
are learned using a Mallows ranking model. Bayesian inference leads to
interpretable uncertainties of each individual recommendation, and we also
propose a method to make personalized recommendations based on such
uncertainties. With a simulation study and a real life data example, we
demonstrate that compared to state-of-the-art matrix factorization, BMCD makes
personalized recommendations with similar accuracy, while achieving much higher
level of diversity, and producing interpretable and actionable uncertainty
estimation.Comment: 27 page
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