Image harmony for consumer images

Images elicit a variety of emotional responses related to image content, overall aesthetic appeal, or a combination of both. One aspect of aesthetic appeal is harmony: the pleasing or congruent arrangement of parts producing internal calm or tranquility. We conducted a series of experiments to identify what factors, if any, could predict harmony in an image. Subjective judgments of image harmony were collected for images representative of typical consumer photography. Our results show that for simplified images (pixelated to control for emotional responses) reasons for image harmony are fairly dependent on the viewer, but typically involve edge contrast, average lightness, range of lightness, or the inclusion of Gestalt principles. Extraction of global image features may help to explain results with black and white and color images. Index Terms — image harmony, image quality, computational assessment, consumer photograph

Simple Primary Colour Editing for Consumer Product Images

We present a simple primary colour editing method for consumer product images. We show that by using colour correction and colour blending, we can automate the pain-staking colour editing task and save time for consumer colour preference researchers. To improve the colour harmony between the primary colour and its complementary colours, our algorithm also tunes the other colours in the image. A preliminary experiment has shown some promising results compared with a state-of-the-art method and human editing

Colour Design for Carton-Packed Fruit Juice Packages

The present research studies the relationships between observers’ expectations for 7 fruit juice packages and the colour design of the package. To do this, a two-stage experiment was conducted. At the first stage, we studied perceived colours for the fruit images shown on each package. At the second stage, fruit juice packages with 20 package colours were rated using 5 bipolar scales: colour harmony, preference, freshness, naturalness and product quality. The experimental results show that the observers tended to perceive fruit image colours lighter and more saturated than those measured using colour measuring instruments. Using factor analyses, we classified the 5 bipolar scales into 2 factors: Product Preference and Freshness. Package colour design was found to have significant impacts on both factors: similarity in chroma and hue between package colour and perceived fruit colour would lead to high product expectations. Keywords: colour design; colour harmony; product expectation; perceived image colour</p

The influence of the visual elements of cover design on the appeal of art and cultural magazines: case study is book fare in Oulu

Design of magazines - a complex and time-consuming process, often requiring custom solutions. Developers need to know what impact on the visual component of information influence on the audience. The purpose of this case is to gain an understanding of what kind of visual elements of paper media influence on the choice of viewer. As a particular type of magazine were chosen art and cultural magazine with a reason to narrow research and to get depth knowledge about this topic. The study is structured that in the first chapter the information about purpose and research questions is provided. Second chapter describes research materials and methodology that were used to collect data. The third chapter gives the literature review that focus subjects of the study. In the chapters four, the results of the research is analysed and conclusions are made. After all chapters made generalised conclusion using data from the literature review and data collected from the interviews

The Geoff Egan Memorial Lecture 2011. Artefacts, art and artifice: reconsidering iconographic sources for archaeological objects in early modern Europe

A first systematic analysis of historic domestic material culture depicted in contemporaneous Western painting and prints, c.1400-1800. Drawing on an extensive data set, the paper proposes to methodologies and hermeneutics for historical analysis and archaeological correspondence

Socio-phenomenology and conversation analysis: interpreting video lifeworld healthcare interactions

This article uses a socio-phenomenological methodology to develop knowledge and understanding of the healthcare consultation based on the concept of the lifeworld. It concentrates its attention on social action rather than strategic action and a systems approach. This article argues that patient-centred care is more effective when it is informed through a lifeworld conception of human mutual shared interaction. Videos offer an opportunity for a wide audience to experience the many kinds of conversations and dynamics that take place in consultations. Visual sociology used in this article provides a method to organize video emotional, knowledge and action conversations as well as dynamic typical consultation situations. These interactions are experienced through the video materials themselves unlike conversation analysis where video materials are first transcribed and then analysed. Both approaches have the potential to support intersubjective learning but this article argues that a video lifeworld schema is more accessible to health professionals and the general public. The typical interaction situations are constructed through the analysis of video materials of consultations in a London walk-in centre. Further studies are planned in the future to extend and replicate results in other healthcare services. This method of analysis focuses on the ways in which the everyday lifeworld informs face-to-face person-centred health care and supports social action as a significant factor underpinning strategic action and a systems approach to consultation practice

Cultural Values and Important Possessions: A Cross-Cultural Analysis

The logic behind globalized advertising appeals is based on the premise that cultural value systems are converging. Yet, there is no clear agreement regarding the superiority of standardized campaigns vs. localized ones. One reason for this lack of agreement deals with the extent to which various cultures share similar values. The goal of this study is to apply a relatively new framework dealing with value differences developed by Schwartz [Adv. Exp. Soc. Psychol. 25 (1992) 1.] to New Zealand and the USA by looking at the connection between these values and possessions. The hypotheses received mix support. The results confirm that New Zealanders are higher in Harmony and Affective Autonomy, and these values did, in part, affect possessions and reasons for owning them. New Zealanders’ most valued possessions were for environmental reasons, but they were no more likely to mention enjoyment reasons than Americans. New Zealanders also did not mention recreational possessions as more important, contrary to one of the hypotheses. Nonetheless, the similarities between NZ and the USA were much greater than the differences. The study provides valuable insight into how the meanings of important possessions differ across cultures and illustrates the need to understand these differences when designing marketing communications and positioning products in foreign markets