Public survey instruments for business administration using social network analysis and big data

Purpose: The subject matter of this research is closely intertwined with the scientific discussion about the necessity of developing and implementing practice-oriented means of measuring social well-being taking into account the intensity of contacts between individuals. The aim of the research is to test the toolkit for analyzing social networks and to develop a research algorithm to identify sources of consolidation of public opinion and key agents of influence. The research methodology is based on postulates of sociology, graph theory, social network analysis and cluster analysis. Design/Methodology/Approach: The basis for the empirical research was provided by the data representing the reflection of social media users on the existing image of Russia and its activities in the Arctic, chosen as a model case. Findings: The algorithm allows to estimate the density and intensity of connections between actors, to trace the main channels of formation of public opinion and key agents of influence, to identify implicit patterns and trends, to relate information flows and events with current information causes and news stories for the subsequent formation of a "cleansed" image of the object under study and the key actors with whom this object is associated. Practical Implications: The work contributes to filling the existing gap in the scientific literature, caused by insufficient elaboration of the issues of applying the social network analysis to solve sociological problems. Originality/Value: The work contributes to filling the existing gap in the scientific literature formed as a result of insufficient development of practical issues of using analysis of social networks to solve sociological problems.peer-reviewe

Sensemaking Practices in the Everyday Work of AI/ML Software Engineering

This paper considers sensemaking as it relates to everyday software engineering (SE) work practices and draws on a multi-year ethnographic study of SE projects at a large, global technology company building digital services infused with artificial intelligence (AI) and machine learning (ML) capabilities. Our findings highlight the breadth of sensemaking practices in AI/ML projects, noting developers' efforts to make sense of AI/ML environments (e.g., algorithms/methods and libraries), of AI/ML model ecosystems (e.g., pre-trained models and "upstream"models), and of business-AI relations (e.g., how the AI/ML service relates to the domain context and business problem at hand). This paper builds on recent scholarship drawing attention to the integral role of sensemaking in everyday SE practices by empirically investigating how and in what ways AI/ML projects present software teams with emergent sensemaking requirements and opportunities

Complex networks analysis in socioeconomic models

This chapter aims at reviewing complex networks models and methods that were either developed for or applied to socioeconomic issues, and pertinent to the theme of New Economic Geography. After an introduction to the foundations of the field of complex networks, the present summary adds insights on the statistical mechanical approach, and on the most relevant computational aspects for the treatment of these systems. As the most frequently used model for interacting agent-based systems, a brief description of the statistical mechanics of the classical Ising model on regular lattices, together with recent extensions of the same model on small-world Watts-Strogatz and scale-free Albert-Barabasi complex networks is included. Other sections of the chapter are devoted to applications of complex networks to economics, finance, spreading of innovations, and regional trade and developments. The chapter also reviews results involving applications of complex networks to other relevant socioeconomic issues, including results for opinion and citation networks. Finally, some avenues for future research are introduced before summarizing the main conclusions of the chapter.Comment: 39 pages, 185 references, (not final version of) a chapter prepared for Complexity and Geographical Economics - Topics and Tools, P. Commendatore, S.S. Kayam and I. Kubin Eds. (Springer, to be published

The Influence of Opinion Leaders towards the Purchase Intentions of Consumers in the Virtual Communities of Consumption

Tohoku University大滝精一課

Identifying communities by influence dynamics in social networks

Communities are not static; they evolve, split and merge, appear and disappear, i.e. they are product of dynamical processes that govern the evolution of the network. A good algorithm for community detection should not only quantify the topology of the network, but incorporate the dynamical processes that take place on the network. We present a novel algorithm for community detection that combines network structure with processes that support creation and/or evolution of communities. The algorithm does not embrace the universal approach but instead tries to focus on social networks and model dynamic social interactions that occur on those networks. It identifies leaders, and communities that form around those leaders. It naturally supports overlapping communities by associating each node with a membership vector that describes node's involvement in each community. This way, in addition to overlapping communities, we can identify nodes that are good followers to their leader, and also nodes with no clear community involvement that serve as a proxy between several communities and are equally as important. We run the algorithm for several real social networks which we believe represent a good fraction of the wide body of social networks and discuss the results including other possible applications.Comment: 10 pages, 6 figure

Polarization and opinion analysis in an online argumentation system for collaborative decision support

Argumentation is an important process in a collaborative decision making environment. Argumentation from a large number of stakeholders often produces a large argumentation tree. It is challenging to comprehend such an argumentation tree without intelligent analysis tools. Also, limited decision support is provided for its analysis by the existing argumentation systems. In an argumentation process, stakeholders tend to polarize on their opinions, and form polarization groups. Each group is usually led by a group leader. Polarization groups often overlap and a stakeholder is a member of multiple polarization groups. Identifying polarization groups and quantifying a stakeholder\u27s degree of membership in multiple polarization groups helps the decision maker understand both the social dynamics and the post-decision effects on each group. Frameworks are developed in this dissertation to identify both polarization groups and quantify a stakeholder\u27s degree of membership in multiple polarization groups. These tasks are performed by quantifying opinions of stakeholders using argumentation reduction fuzzy inference system and further clustering opinions based on K-means and Fuzzy c-means algorithms. Assessing the collective opinion of the group on individual arguments is also important. This helps stakeholders understand individual arguments from the collective perspective of the group. A framework is developed to derive the collective assessment score of individual arguments in a tree using the argumentation reduction inference system. Further, these arguments are clustered using argument strength and collective assessment score to identify clusters of arguments with collective support and collective attack. Identifying outlier opinions in an argumentation tree helps in understanding opinions that are further away from the mean group opinion in the opinion space. Outlier opinions may exist from two perspectives in argumentation: individual viewpoint and collective viewpoint of the group. A framework is developed in this dissertation to address this challenge from both perspectives. Evaluation of the methods is also presented and it shows that the proposed methods are effective in identifying polarization groups and outlier opinions. The information produced by these methods help decision makers and stakeholders in making more informed decisions --Abstract, pages iii-iv