20,722 research outputs found
Conformative Filtering for Implicit Feedback Data
Implicit feedback is the simplest form of user feedback that can be used for
item recommendation. It is easy to collect and is domain independent. However,
there is a lack of negative examples. Previous work tackles this problem by
assuming that users are not interested or not as much interested in the
unconsumed items. Those assumptions are often severely violated since
non-consumption can be due to factors like unawareness or lack of resources.
Therefore, non-consumption by a user does not always mean disinterest or
irrelevance. In this paper, we propose a novel method called Conformative
Filtering (CoF) to address the issue. The motivating observation is that if
there is a large group of users who share the same taste and none of them have
consumed an item before, then it is likely that the item is not of interest to
the group. We perform multidimensional clustering on implicit feedback data
using hierarchical latent tree analysis (HLTA) to identify user `tastes' groups
and make recommendations for a user based on her memberships in the groups and
on the past behavior of the groups. Experiments on two real-world datasets from
different domains show that CoF has superior performance compared to several
common baselines
Signed Distance-based Deep Memory Recommender
Personalized recommendation algorithms learn a user's preference for an item
by measuring a distance/similarity between them. However, some of the existing
recommendation models (e.g., matrix factorization) assume a linear relationship
between the user and item. This approach limits the capacity of recommender
systems, since the interactions between users and items in real-world
applications are much more complex than the linear relationship. To overcome
this limitation, in this paper, we design and propose a deep learning framework
called Signed Distance-based Deep Memory Recommender, which captures non-linear
relationships between users and items explicitly and implicitly, and work well
in both general recommendation task and shopping basket-based recommendation
task. Through an extensive empirical study on six real-world datasets in the
two recommendation tasks, our proposed approach achieved significant
improvement over ten state-of-the-art recommendation models
Scalable and interpretable product recommendations via overlapping co-clustering
We consider the problem of generating interpretable recommendations by
identifying overlapping co-clusters of clients and products, based only on
positive or implicit feedback. Our approach is applicable on very large
datasets because it exhibits almost linear complexity in the input examples and
the number of co-clusters. We show, both on real industrial data and on
publicly available datasets, that the recommendation accuracy of our algorithm
is competitive to that of state-of-art matrix factorization techniques. In
addition, our technique has the advantage of offering recommendations that are
textually and visually interpretable. Finally, we examine how to implement our
technique efficiently on Graphical Processing Units (GPUs).Comment: In IEEE International Conference on Data Engineering (ICDE) 201
Predictive User Modeling with Actionable Attributes
Different machine learning techniques have been proposed and used for
modeling individual and group user needs, interests and preferences. In the
traditional predictive modeling instances are described by observable
variables, called attributes. The goal is to learn a model for predicting the
target variable for unseen instances. For example, for marketing purposes a
company consider profiling a new user based on her observed web browsing
behavior, referral keywords or other relevant information. In many real world
applications the values of some attributes are not only observable, but can be
actively decided by a decision maker. Furthermore, in some of such applications
the decision maker is interested not only to generate accurate predictions, but
to maximize the probability of the desired outcome. For example, a direct
marketing manager can choose which type of a special offer to send to a client
(actionable attribute), hoping that the right choice will result in a positive
response with a higher probability. We study how to learn to choose the value
of an actionable attribute in order to maximize the probability of a desired
outcome in predictive modeling. We emphasize that not all instances are equally
sensitive to changes in actions. Accurate choice of an action is critical for
those instances, which are on the borderline (e.g. users who do not have a
strong opinion one way or the other). We formulate three supervised learning
approaches for learning to select the value of an actionable attribute at an
instance level. We also introduce a focused training procedure which puts more
emphasis on the situations where varying the action is the most likely to take
the effect. The proof of concept experimental validation on two real-world case
studies in web analytics and e-learning domains highlights the potential of the
proposed approaches
Attentive Aspect Modeling for Review-aware Recommendation
In recent years, many studies extract aspects from user reviews and integrate
them with ratings for improving the recommendation performance. The common
aspects mentioned in a user's reviews and a product's reviews indicate indirect
connections between the user and product. However, these aspect-based methods
suffer from two problems. First, the common aspects are usually very sparse,
which is caused by the sparsity of user-product interactions and the diversity
of individual users' vocabularies. Second, a user's interests on aspects could
be different with respect to different products, which are usually assumed to
be static in existing methods. In this paper, we propose an Attentive
Aspect-based Recommendation Model (AARM) to tackle these challenges. For the
first problem, to enrich the aspect connections between user and product,
besides common aspects, AARM also models the interactions between synonymous
and similar aspects. For the second problem, a neural attention network which
simultaneously considers user, product and aspect information is constructed to
capture a user's attention towards aspects when examining different products.
Extensive quantitative and qualitative experiments show that AARM can
effectively alleviate the two aforementioned problems and significantly
outperforms several state-of-the-art recommendation methods on top-N
recommendation task.Comment: Camera-ready manuscript for TOI
Customer purchase behavior prediction in E-commerce: a conceptual framework and research agenda
Digital retailers are experiencing an increasing number of transactions coming from their consumers online, a consequence of the convenience in buying goods via E-commerce platforms. Such interactions compose complex behavioral patterns which can be analyzed through predictive analytics to enable businesses to understand consumer needs. In this abundance of big data and possible tools to analyze them, a systematic review of the literature is missing. Therefore, this paper presents a systematic literature review of recent research dealing with customer purchase prediction in the E-commerce context. The main contributions are a novel analytical framework and a research agenda in the field. The framework reveals three main tasks in this review, namely, the prediction of customer intents, buying sessions, and purchase decisions. Those are followed by their employed predictive methodologies and are analyzed from three perspectives. Finally, the research agenda provides major existing issues for further research in the field of purchase behavior prediction online
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