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Mapping networks of influence: tracking Twitter conversations through time and space
The increasing use of social media around global news events, such as the London Olympics in 2012, raises questions for international broadcasters about how to engage with users via social media in order to best achieve their individual missions. Twitter is a highly diverse social network whose conversations are multi-directional involving individual users, political and cultural actors, athletes and a range of media professionals. In so doing, users form networks of influence via their interactions affecting the ways that information is shared about specific global events.
This article attempts to understand how networks of influence are formed among Twitter users, and the relative influence of global news media organisations and information providers in the Twittersphere during such global news events. We build an analysis around a set of tweets collected during the 2012 London Olympics. To understand how different users influence the conversations across Twitter, we compare three types of accounts: those belonging to a number of well-known athletes, those belonging to some well-known commentators employed by the BBC, and a number of corporate accounts belonging to the BBC World Service and the official London Twitter account. We look at the data from two perspectives. First, to understand the structure of the social groupings formed among Twitter users, we use a network analysis to model social groupings in the Twittersphere across time and space. Second, to assess the influence of individual tweets, we investigate the ageing factor of tweets, which measures how long users continue to interact with a particular tweet after it is originally posted.
We consider what the profile of particular tweets from corporate and athletes’ accounts can tell us about how networks of influence are forged and maintained. We use these analyses to answer the questions: How do different types of accounts help shape the social networks? and, What determines the level and type of influence of a particular account
Impact in networks and ecosystems: building case studies that make a difference
open accessThis toolkit aims to support the building up of case studies that
show the impact of project activities aiming to promote innovation
and entrepreneurship. The case studies respond to the challenge
of understanding what kinds of interventions work in the Southern
African region, where, and why. The toolkit has a specific focus on entrepreneurial ecosystems and proposes a method of mapping out the actors and their relationships over time. The aim is to understand the changes that take place in the ecosystems. These changes are seen to be indicators of impact as
increased connectivity and activity in ecosystems are key enablers of innovation. Innovations usually happen together with matching social and institutional adjustments, facilitating the translation of inventions into new or improved products and services. Similarly, the processes supporting entrepreneurship are guided by policies implemented in the common framework provided by innovation systems. Overall, policies related to systems of innovation are by nature networking policies applied throughout the socioeconomic framework of society to pool scarce resources and make
various sectors work in coordination with each other. Most participating SAIS countries already have some kinds of identifiable systems of innovation in place both on national and regional levels, but the lack of appropriate institutions, policies, financial instruments, human resources, and support systems, together with underdeveloped markets, create inefficiencies and gaps in systemic cooperation and collaboration. In other words, we do not always know what works and what does not. On another level, engaging users and intermediaries at the local level and driving the development of local innovation
ecosystems within which local culture, especially in urban settings, has evident impact on how collaboration and competition is both seen and done. In this complex environment, organisations supporting entrepreneurship and innovation often find it difficult to create or apply relevant knowledge and appropriate networking tools, approaches, and methods needed to put their processes to work for broader developmental goals. To further enable these organisations’ work, it is necessary to understand what works and why in a given environment. Enhanced local and regional cooperation promoted by SAIS Innovation Fund projects can generate new data on this little-explored area in Southern Africa. Data-driven knowledge on entrepreneurship and innovation support best practices as well as effective and efficient management of entrepreneurial ecosystems can support replication and inform policymaking, leading thus to a wider impact than just that of the immediate reported projects and initiatives
Analyzing the Digital Traces of Political Manipulation: The 2016 Russian Interference Twitter Campaign
Until recently, social media was seen to promote democratic discourse on
social and political issues. However, this powerful communication platform has
come under scrutiny for allowing hostile actors to exploit online discussions
in an attempt to manipulate public opinion. A case in point is the ongoing U.S.
Congress' investigation of Russian interference in the 2016 U.S. election
campaign, with Russia accused of using trolls (malicious accounts created to
manipulate) and bots to spread misinformation and politically biased
information. In this study, we explore the effects of this manipulation
campaign, taking a closer look at users who re-shared the posts produced on
Twitter by the Russian troll accounts publicly disclosed by U.S. Congress
investigation. We collected a dataset with over 43 million election-related
posts shared on Twitter between September 16 and October 21, 2016, by about 5.7
million distinct users. This dataset included accounts associated with the
identified Russian trolls. We use label propagation to infer the ideology of
all users based on the news sources they shared. This method enables us to
classify a large number of users as liberal or conservative with precision and
recall above 90%. Conservatives retweeted Russian trolls about 31 times more
often than liberals and produced 36x more tweets. Additionally, most retweets
of troll content originated from two Southern states: Tennessee and Texas.
Using state-of-the-art bot detection techniques, we estimated that about 4.9%
and 6.2% of liberal and conservative users respectively were bots. Text
analysis on the content shared by trolls reveals that they had a mostly
conservative, pro-Trump agenda. Although an ideologically broad swath of
Twitter users was exposed to Russian Trolls in the period leading up to the
2016 U.S. Presidential election, it was mainly conservatives who helped amplify
their message
Asymmetry in Online Social Networks
Varying degrees of symmetry can exist in a social network's connections. Some early online social networks (OSNs) were predicated on symmetrical connections, such as Facebook 'friendships' where both actors in a 'friendship' have an equal and reciprocal connection. Newer platforms -- Twitter, Instagram, and Facebook's 'Pages' inclusive -- are counterexamples of this, where 'following' another actor (friend, celebrity, business) does not guarantee a reciprocal exchange from the other.
This paper argues that the basic asymmetric connections in an OSN leads to emergent asymmetrical behaviour in the OSN's overall influence and connectivity, amongst others. This paper will then draw on empirical examples from popular sites (and prior network research) to illustrate how asymmetric connections can render individuals 'voiceless'.
The crux of this paper is an argument from the existentialist viewpoint on how the above asymmetric network properties lead to Sartrean bad faith (Sartre, 1943). Instead of genuine interpersonal connection, one finds varying degrees of pressure to assume the Sartrean 'in-itself' (the en soi) mode-of-being, irregardless of the magnitude of 'followers' one has.
Finally, this paper poses an open question: what other philosophical issues does this inherent asymmetry in modern social networking give rise to
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