Measuring, Characterizing, and Detecting Facebook Like Farms

Social networks offer convenient ways to seamlessly reach out to large audiences. In particular, Facebook pages are increasingly used by businesses, brands, and organizations to connect with multitudes of users worldwide. As the number of likes of a page has become a de-facto measure of its popularity and profitability, an underground market of services artificially inflating page likes, aka like farms, has emerged alongside Facebook's official targeted advertising platform. Nonetheless, there is little work that systematically analyzes Facebook pages' promotion methods. Aiming to fill this gap, we present a honeypot-based comparative measurement study of page likes garnered via Facebook advertising and from popular like farms. First, we analyze likes based on demographic, temporal, and social characteristics, and find that some farms seem to be operated by bots and do not really try to hide the nature of their operations, while others follow a stealthier approach, mimicking regular users' behavior. Next, we look at fraud detection algorithms currently deployed by Facebook and show that they do not work well to detect stealthy farms which spread likes over longer timespans and like popular pages to mimic regular users. To overcome their limitations, we investigate the feasibility of timeline-based detection of like farm accounts, focusing on characterizing content generated by Facebook accounts on their timelines as an indicator of genuine versus fake social activity. We analyze a range of features, grouped into two main categories: lexical and non-lexical. We find that like farm accounts tend to re-share content, use fewer words and poorer vocabulary, and more often generate duplicate comments and likes compared to normal users. Using relevant lexical and non-lexical features, we build a classifier to detect like farms accounts that achieves precision higher than 99% and 93% recall.Comment: To appear in ACM Transactions on Privacy and Security (TOPS

POISED: Spotting Twitter Spam Off the Beaten Paths

Cybercriminals have found in online social networks a propitious medium to spread spam and malicious content. Existing techniques for detecting spam include predicting the trustworthiness of accounts and analyzing the content of these messages. However, advanced attackers can still successfully evade these defenses. Online social networks bring people who have personal connections or share common interests to form communities. In this paper, we first show that users within a networked community share some topics of interest. Moreover, content shared on these social network tend to propagate according to the interests of people. Dissemination paths may emerge where some communities post similar messages, based on the interests of those communities. Spam and other malicious content, on the other hand, follow different spreading patterns. In this paper, we follow this insight and present POISED, a system that leverages the differences in propagation between benign and malicious messages on social networks to identify spam and other unwanted content. We test our system on a dataset of 1.3M tweets collected from 64K users, and we show that our approach is effective in detecting malicious messages, reaching 91% precision and 93% recall. We also show that POISED's detection is more comprehensive than previous systems, by comparing it to three state-of-the-art spam detection systems that have been proposed by the research community in the past. POISED significantly outperforms each of these systems. Moreover, through simulations, we show how POISED is effective in the early detection of spam messages and how it is resilient against two well-known adversarial machine learning attacks

$1.00 per RT #BostonMarathon #PrayForBoston: analyzing fake content on Twitter

This study found that 29% of the most viral content on Twitter during the Boston bombing crisis were rumors and fake content.AbstractOnline social media has emerged as one of the prominent channels for dissemination of information during real world events. Malicious content is posted online during events, which can result in damage, chaos and monetary losses in the real world. We analyzed one such media i.e. Twitter, for content generated during the event of Boston Marathon Blasts, that occurred on April, 15th, 2013. A lot of fake content and malicious profiles originated on Twitter network during this event. The aim of this work is to perform in-depth characterization of what factors influenced in malicious content and profiles becoming viral. Our results showed that 29% of the most viral content on Twitter, during the Boston crisis were rumors and fake content; while 51% was generic opinions and comments; and rest was true information. We found that large number of users with high social reputation and verified accounts were responsible for spreading the fake content. Next, we used regression prediction model, to verify that, overall impact of all users who propagate the fake content at a given time, can be used to estimate the growth of that content in future. Many malicious accounts were created on Twitter during the Boston event, that were later suspended by Twitter. We identified over six thousand such user profiles, we observed that the creation of such profiles surged considerably right after the blasts occurred. We identified closed community structure and star formation in the interaction network of these suspended profiles amongst themselves

Social Fingerprinting: detection of spambot groups through DNA-inspired behavioral modeling

Spambot detection in online social networks is a long-lasting challenge involving the study and design of detection techniques capable of efficiently identifying ever-evolving spammers. Recently, a new wave of social spambots has emerged, with advanced human-like characteristics that allow them to go undetected even by current state-of-the-art algorithms. In this paper, we show that efficient spambots detection can be achieved via an in-depth analysis of their collective behaviors exploiting the digital DNA technique for modeling the behaviors of social network users. Inspired by its biological counterpart, in the digital DNA representation the behavioral lifetime of a digital account is encoded in a sequence of characters. Then, we define a similarity measure for such digital DNA sequences. We build upon digital DNA and the similarity between groups of users to characterize both genuine accounts and spambots. Leveraging such characterization, we design the Social Fingerprinting technique, which is able to discriminate among spambots and genuine accounts in both a supervised and an unsupervised fashion. We finally evaluate the effectiveness of Social Fingerprinting and we compare it with three state-of-the-art detection algorithms. Among the peculiarities of our approach is the possibility to apply off-the-shelf DNA analysis techniques to study online users behaviors and to efficiently rely on a limited number of lightweight account characteristics