CDA: A clustering degree based influential spreader identification algorithm in weighted complex network

Identifying the most influential spreaders in a weighted complex network is vital for optimizing utilization of the network structure and promoting the information propagation. Most existing algorithms focus on node centrality, which consider more connectivity than clustering. In this paper, a novel algorithm based on clustering degree algorithm (CDA) is proposed to identify the most influential spreaders in a weighted network. First, the weighted degree of a node is defined according to the node degree and strength. Then, based on the node weighted degree, the clustering degree of a node is calculated in respect to the network topological structure. Finally, the propagation capability of a node is achieved by accounting the clustering degree of the node and the contribution from its neighbors. In order to evaluate the performance of the proposed CDA algorithm, the susceptible-infected-recovered model is adopted to simulate the propagation process in real-world networks. The experiment results have showed that CDA is the most effective algorithm in terms of Kendall's tau coefficient and with the highest accuracy in influential spreader identification compared with other algorithms such as weighted degree centrality, weighted closeness centrality, evidential centrality, and evidential semilocal centrality

Searching for superspreaders of information in real-world social media

A number of predictors have been suggested to detect the most influential spreaders of information in online social media across various domains such as Twitter or Facebook. In particular, degree, PageRank, k-core and other centralities have been adopted to rank the spreading capability of users in information dissemination media. So far, validation of the proposed predictors has been done by simulating the spreading dynamics rather than following real information flow in social networks. Consequently, only model-dependent contradictory results have been achieved so far for the best predictor. Here, we address this issue directly. We search for influential spreaders by following the real spreading dynamics in a wide range of networks. We find that the widely-used degree and PageRank fail in ranking users' influence. We find that the best spreaders are consistently located in the k-core across dissimilar social platforms such as Twitter, Facebook, Livejournal and scientific publishing in the American Physical Society. Furthermore, when the complete global network structure is unavailable, we find that the sum of the nearest neighbors' degree is a reliable local proxy for user's influence. Our analysis provides practical instructions for optimal design of strategies for "viral" information dissemination in relevant applications.Comment: 12 pages, 7 figure

Finding influential spreaders from human activity beyond network location

Most centralities proposed for identifying influential spreaders on social networks to either spread a message or to stop an epidemic require the full topological information of the network on which spreading occurs. In practice, however, collecting all connections between agents in social networks can be hardly achieved. As a result, such metrics could be difficult to apply to real social networks. Consequently, a new approach for identifying influential people without the explicit network information is demanded in order to provide an efficient immunization or spreading strategy, in a practical sense. In this study, we seek a possible way for finding influential spreaders by using the social mechanisms of how social connections are formed in real networks. We find that a reliable immunization scheme can be achieved by asking people how they interact with each other. From these surveys we find that the probabilistic tendency to connect to a hub has the strongest predictive power for influential spreaders among tested social mechanisms. Our observation also suggests that people who connect different communities is more likely to be an influential spreader when a network has a strong modular structure. Our finding implies that not only the effect of network location but also the behavior of individuals is important to design optimal immunization or spreading schemes