Real-Time Classification of Twitter Trends

Social media users give rise to social trends as they share about common interests, which can be triggered by different reasons. In this work, we explore the types of triggers that spark trends on Twitter, introducing a typology with following four types: 'news', 'ongoing events', 'memes', and 'commemoratives'. While previous research has analyzed trending topics in a long term, we look at the earliest tweets that produce a trend, with the aim of categorizing trends early on. This would allow to provide a filtered subset of trends to end users. We analyze and experiment with a set of straightforward language-independent features based on the social spread of trends to categorize them into the introduced typology. Our method provides an efficient way to accurately categorize trending topics without need of external data, enabling news organizations to discover breaking news in real-time, or to quickly identify viral memes that might enrich marketing decisions, among others. The analysis of social features also reveals patterns associated with each type of trend, such as tweets about ongoing events being shorter as many were likely sent from mobile devices, or memes having more retweets originating from a few trend-setters.Comment: Pre-print of article accepted for publication in Journal of the American Society for Information Science and Technology copyright @ 2013 (American Society for Information Science and Technology

Tweeting your Destiny: Profiling Users in the Twitter Landscape around an Online Game

Social media has become a major communication channel for communities centered around video games. Consequently, social media offers a rich data source to study online communities and the discussions evolving around games. Towards this end, we explore a large-scale dataset consisting of over 1 million tweets related to the online multiplayer shooter Destiny and spanning a time period of about 14 months using unsupervised clustering and topic modelling. Furthermore, we correlate Twitter activity of over 3,000 players with their playtime. Our results contribute to the understanding of online player communities by identifying distinct player groups with respect to their Twitter characteristics, describing subgroups within the Destiny community, and uncovering broad topics of community interest.Comment: Accepted at IEEE Conference on Games 201

Empirical Methodology for Crowdsourcing Ground Truth

The process of gathering ground truth data through human annotation is a major bottleneck in the use of information extraction methods for populating the Semantic Web. Crowdsourcing-based approaches are gaining popularity in the attempt to solve the issues related to volume of data and lack of annotators. Typically these practices use inter-annotator agreement as a measure of quality. However, in many domains, such as event detection, there is ambiguity in the data, as well as a multitude of perspectives of the information examples. We present an empirically derived methodology for efficiently gathering of ground truth data in a diverse set of use cases covering a variety of domains and annotation tasks. Central to our approach is the use of CrowdTruth metrics that capture inter-annotator disagreement. We show that measuring disagreement is essential for acquiring a high quality ground truth. We achieve this by comparing the quality of the data aggregated with CrowdTruth metrics with majority vote, over a set of diverse crowdsourcing tasks: Medical Relation Extraction, Twitter Event Identification, News Event Extraction and Sound Interpretation. We also show that an increased number of crowd workers leads to growth and stabilization in the quality of annotations, going against the usual practice of employing a small number of annotators.Comment: in publication at the Semantic Web Journa

Characterizing Geo-located Tweets in Brazilian Megacities

This work presents a framework for collecting, processing and mining geo-located tweets in order to extract meaningful and actionable knowledge in the context of smart cities. We collected and characterized more than 9M tweets from the two biggest cities in Brazil, Rio de Janeiro and S\~ao Paulo. We performed topic modeling using the Latent Dirichlet Allocation model to produce an unsupervised distribution of semantic topics over the stream of geo-located tweets as well as a distribution of words over those topics. We manually labeled and aggregated similar topics obtaining a total of 29 different topics across both cities. Results showed similarities in the majority of topics for both cities, reflecting similar interests and concerns among the population of Rio de Janeiro and S\~ao Paulo. Nevertheless, some specific topics are more predominant in one of the cities

Characterizing Geo-located Tweets in Brazilian Megacities

This work presents a framework for collecting, processing and mining geo-located tweets in order to extract meaningful and actionable knowledge in the context of smart cities. We collected and characterized more than 9M tweets from the two biggest cities in Brazil, Rio de Janeiro and S\~ao Paulo. We performed topic modeling using the Latent Dirichlet Allocation model to produce an unsupervised distribution of semantic topics over the stream of geo-located tweets as well as a distribution of words over those topics. We manually labeled and aggregated similar topics obtaining a total of 29 different topics across both cities. Results showed similarities in the majority of topics for both cities, reflecting similar interests and concerns among the population of Rio de Janeiro and S\~ao Paulo. Nevertheless, some specific topics are more predominant in one of the cities

The applications of social media in sports marketing

n the era of big data, sports consumer's activities in social media become valuable assets to sports marketers. In this paper, the authors review extant literature regarding how to effectively use social media to promote sports as well as how to effectively analyze social media data to support business decisions. Methods: The literature review method. Results: Our findings suggest that sports marketers can use social media to achieve the following goals, such as facilitating marketing communication campaigns, adding values to sports products and services, creating a two-way communication between sports brands and consumers, supporting sports sponsorship program, and forging brand communities. As to how to effectively analyze social media data to support business decisions, extent literature suggests that sports marketers to undertake traffic and engagement analysis on their social media sites as well as to conduct sentiment analysis to probe customer's opinions. These insights can support various aspects of business decisions, such as marketing communication management, consumer's voice probing, and sales predictions. Conclusion: Social media are ubiquitous in the sports marketing and consumption practices. In the era of big data, these ＂footprints＂ can now be effectively analyzed to generate insights to support business decisions. Recommendations to both the sports marketing practices and research are also addressed