Multimodal Content Analysis for Effective Advertisements on YouTube

The rapid advances in e-commerce and Web 2.0 technologies have greatly increased the impact of commercial advertisements on the general public. As a key enabling technology, a multitude of recommender systems exists which analyzes user features and browsing patterns to recommend appealing advertisements to users. In this work, we seek to study the characteristics or attributes that characterize an effective advertisement and recommend a useful set of features to aid the designing and production processes of commercial advertisements. We analyze the temporal patterns from multimedia content of advertisement videos including auditory, visual and textual components, and study their individual roles and synergies in the success of an advertisement. The objective of this work is then to measure the effectiveness of an advertisement, and to recommend a useful set of features to advertisement designers to make it more successful and approachable to users. Our proposed framework employs the signal processing technique of cross modality feature learning where data streams from different components are employed to train separate neural network models and are then fused together to learn a shared representation. Subsequently, a neural network model trained on this joint feature embedding representation is utilized as a classifier to predict advertisement effectiveness. We validate our approach using subjective ratings from a dedicated user study, the sentiment strength of online viewer comments, and a viewer opinion metric of the ratio of the Likes and Views received by each advertisement from an online platform.Comment: 11 pages, 5 figures, ICDM 201

Speech Emotion Recognition Using Multi-hop Attention Mechanism

In this paper, we are interested in exploiting textual and acoustic data of an utterance for the speech emotion classification task. The baseline approach models the information from audio and text independently using two deep neural networks (DNNs). The outputs from both the DNNs are then fused for classification. As opposed to using knowledge from both the modalities separately, we propose a framework to exploit acoustic information in tandem with lexical data. The proposed framework uses two bi-directional long short-term memory (BLSTM) for obtaining hidden representations of the utterance. Furthermore, we propose an attention mechanism, referred to as the multi-hop, which is trained to automatically infer the correlation between the modalities. The multi-hop attention first computes the relevant segments of the textual data corresponding to the audio signal. The relevant textual data is then applied to attend parts of the audio signal. To evaluate the performance of the proposed system, experiments are performed in the IEMOCAP dataset. Experimental results show that the proposed technique outperforms the state-of-the-art system by 6.5% relative improvement in terms of weighted accuracy.Comment: 5 pages, Accepted as a conference paper at ICASSP 2019 (oral presentation